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    This document summarizes a proposal to improve banking services in the Annapolis, Maryland market. It describes the defined market area which has over 21,000 households and 3,000 established businesses. A SWOT analysis identifies strengths like customer relations and location, as well as weaknesses in revenue growth and outdated facilities. The proposal recommends implementing a points program with rewards, expanding marketing through social media and signage, offering specialized consulting services for loans, mortgages, and new businesses, and renovating the branch design. Projections estimate increasing market share from 0.74% to 2% and loan revenue from $12,420 to $32,940 through these initiatives.

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    Ksa3 Com

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    This document summarizes a proposal to improve banking services in the Annapolis, Maryland market. It describes the defined market area which has over 21,000 households and 3,000 established businesses. A SWOT analysis identifies strengths like customer relations and location, as well as weaknesses in revenue growth and outdated facilities. The proposal recommends implementing a points program with rewards, expanding marketing through social media and signage, offering specialized consulting services for loans, mortgages, and new businesses, and renovating the branch design. Projections estimate increasing market share from 0.74% to 2% and loan revenue from $12,420 to $32,940 through these initiatives.

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    This document summarizes a proposal to improve banking services in the Annapolis, Maryland market. It describes the defined market area which has over 21,000 households and 3,000 established businesses. A SWOT analysis identifies strengths like customer relations and location, as well as weaknesses in revenue growth and outdated facilities. The proposal recommends implementing a points program with rewards, expanding marketing through social media and signage, offering specialized consulting services for loans, mortgages, and new businesses, and renovating the branch design. Projections estimate increasing market share from 0.74% to 2% and loan revenue from $12,420 to $32,940 through these initiatives.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    50 views14 pages

    Ksa3 Com

    Uploaded by

    api-313836367
    This document summarizes a proposal to improve banking services in the Annapolis, Maryland market. It describes the defined market area which has over 21,000 households and 3,000 established businesses. A SWOT analysis identifies strengths like customer relations and location, as well as weaknesses in revenue growth and outdated facilities. The proposal recommends implementing a points program with rewards, expanding marketing through social media and signage, offering specialized consulting services for loans, mortgages, and new businesses, and renovating the branch design. Projections estimate increasing market share from 0.74% to 2% and loan revenue from $12,420 to $32,940 through these initiatives.

    Copyright:

    © All Rights Reserved
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    of 14

    Annapolis, Maryland

    Kyle Mayer, Austin Tran, David Kim, Mike Quattrone, Chelsea Synder

    Annapolis Market and Demographics


    Market Type: Large Commercial
    Defined Market Area (DMA) Demographics: (21 sq. mile region)
    21,041 households
    average household income: $109,823
    3,015 established businesses
    average revenue per business: $5.5 million

    Branch SWOT Analysis


    Strengths

    market growth potential, customer relations, location

    Weaknesses

    business revenue growth, outdated facilities, hours of operation

    Opportunities

    market growth can add more customers

    Threats

    competition, online/mobile banking

    Our Proposal
    1. Points Program
    2. Marketing
    3. Consulting Services & Products
    4. Branch Design & Operations

    1. Points Program

    Point system breakdown prizes

    Westfield Annapolis Mall partnerships

    Loyalty, build relationship, interactive

    Wallet share

    How to earn points:

    # of points earned

    Visit the bank

    Consulting session

    Transaction

    Points

    Reward

    10

    2.5% interest rate return for 2 months on savings account

    25

    $25 gift cards to the mall

    100

    Chance to win Super Bowl tickets

    2. Marketing

    Revamp iOS and Android apps

    Social media

    Signage outfront branch location

    Spread awareness that 1st Mariner is recapitalized, strong, and lending money

    "I think there's a fair number of people that aren't fully aware
    that we are recapitalized, strong, and lending money
    -Robert Kunisch, Jr.

    3. Human Resources

    High school diploma


    1 month of on the job training

    Incentives/rewards for additional accounts

    3. Specialized Consulting Division

    Loans/Mortgages
    Interest rates

    New business start-ups


    Research and marketing

    Familiarize area to new locals

    Build strategic relationships

    3. Revenue Projections
    Current market share: 0.74%
    3015 businesses in DMA so approximately 23 businesses
    Increase to 2% market share
    Increase to approximately 61 businesses
    Median loan for small businesses: $135,000
    2% of loan amount = revenue
    Give loans to 20% of businesses
    Current revenue from loans: $12,420
    Future revenue from loans: $32,940
    Increase of $20,520 in revenue from loans

    4. Branch Design

    Questions?

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