Making families smile, one box at a

time.
Loan Committee
Presentation
January 28, 2016

Overview

Youve Got Candy!

Providing solutions for Easter Basket
needs

Value Proposition
Convenient & Timely
Share with all, near & far
Variety is the spice of life

Target Consumer
Moms
Parents
Grandparents
Easter Enthusiasts

Customer Relationships &

Channels
STRATEGIC ONLINE
MARKETING

FEEDBACK OPTIONS
ENCOURAGE SHARING
Advertising

* Google Ads * Facebook * BYU-I website

* CVN Ads *
* Word of Mouth * Personal Social Media

Key Activities & Resources

Sales & Marketing
Order Fulfillment
Customer Service

Key Partners and Suppliers

BYU-Idaho students and graduates
Social Media
Candy Suppliers
Southwest Candy
Candy Nation
Candy Warehouse

Budget
Our company needs to borrow $1,424, which
will cover the first two weeks of Operation
Expenses and the first week of COGS.
Operating expenses for the first two weeks
will require a total of $511
The first week of COGS will require $914
We will be able to pay off the loan in its
entirety by the end of week 9.

Products with COGS and Price per

unit
Box 1

Box 2

Box 3

Easter
Candy Box
for one
child

Vintage
Box

Art
Box

$
Peeps

0.
88
$

Chocolate 0.
Carrots
42
$
Chocolate 2.
Bunny
16
$
Assorted
Jelly
0.
Beans
15
$
0.
Mini Eggs 68
$

$
Candy 0.
Buttons 32
$
Candy
Necklac 0.
e
26
$
Chocola 0.
te Coins 47
$
Wax
0.
Bottles 17
$
Charlest
on
0.
Chews 37
$

$
Mini
Sketc 1.
hpad 96
$
Crow 0.
ns
48
$
0.
Mible 37
Color $
ed
Penci 1.
ls
99
$
Cray 0.
ons 56
$

Marketing Budget
Market
ing
Budge
t
Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9
S
Cos
Cos Su Cos Su Cos Su Cos Su Cos Su Cos Su Cos Su Cos u
# t
Su # t
bt # t
bt # t
bt # t
bt # t
bt # t
bt # t
bt # t
bt
un per bto un per ot un per ot un per ot un per ot un per ot un per ot un per ot un per ot
its unit tal its unit al its unit al its unit al its unit al its unit al its unit al its unit al its unit al
1
Website 1 10 10 1 1010 1 1010 1 1010 1 1010 1 1010 1 1010 1 1010 1 10 0

0
Facebo
ok Ads
Google
Ads
BYUI
Website
CVN Ad
Misc

total

0 0

0 0 0

0 0 0

0 0 0

0 0 0

0 0 0

0 0 0

0 0 0

0 0

3 18 54 3 1854 3 1854 3 1854 3 1854 3 1854 3 1854 1 1818 0 18 0

2 40 80 2 4080 1 4040 1 2020 1 4040 2 2040 2 2040 2 2040 2

0 0

0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
1 25 25 1 2525 1 2525 1 2525 1 2525 1 2525 1 2525 1 2525 0 25 0

16
9

1
6
9

1
2
9

1
0
9

1
2
9

1
2
9

1
2
9

9
3

1
0

R&D Estimates

Unit Sales Projection

10
6
%
5
%
%
Units Sold

We We We We We We We We We
ek ek ek ek ek ek ek ek ek tot
1
2 3
4 5
6 7
8 9 al

Easter Candy
Box for one
child

35 39 43 47 52 57 63 69 76 481

Vintage Box

35 37 39 41 43 46 49 52 55 397

Art Box

35 37 39 41 43 45 47 49 51 387

total units
sold

105 113 121 129 138 148 159 170 182

126
5

Pro-forma Income Statement

Pro-Forma Balance Sheet

Loan Amount (Long Term Debt)

Loan required determined by adding the COGS for the
first week and operating expenses for the first two
weeks.
COGS Week 1 $914
Operating Expenses
Week 1 $332,
Week 2 $179
Total loan requested: $1424

Payoff debt
All debts will be repaid at the end of week 9 in full.