A SURVEY TO CONDUCT A STUDY ON BRAND PREFERENCE OF SAMSUNG

Dear Respondent!

We are the student of the master program and we are writing a report on brand preference of
Samsung smartphones by the people. Please help us by taking a few minutes of your time to
answer our questionnaire about your personal experience with your Samsung smartphone.
This questionnaire will not take more than 5 minutes. We will appreciate your time and effort to
answering the questions.

Name of the Respondent:

Age:
Section/Class:
Occupation:
Phone #
Income Level (per month):

Why do you buy a smart phone?

Business purposes(1)
Communication (video & audio)(20)
Sales promotion (discounts and offerings) (2)
Other (please specify) ________________(2)

When do you change your mobile?

______________________________
______________________________
______________________________
______________________________
______________________________
______________________________

Whenever there is new mobile versions(11)

When it is ruined(5)
When you get bored from your phone(9)
Other (please specify) ________________

What do you use more frequently?

Applications
Music
Videos
Games
Other (please specify) ________________

Which mobile phone you are using?

Huawei

Samsung
iPhone
QMobile

Other (please specify) ________________

5

You make the decision to buy a SAMSUNG Smartphone based on?

Appearance

Functions
Quality
Brand Image
Friends Recommendations
Other (please specify) ________________

What's the range you are willing to pay for SAMSUNG smartphone?
Less than 5,000 PKR
5,000-10,000
10,000-20,000
20,000-40,000
More than 40,000 PKR

Does the price of Samsung smartphones effect on you purchase decision?

Yes
May or May Not
No
8

Which outlet do you prefer buying your mobile from?

Mobile Shops

 Hafeez Centre
Hall Road
Doesn't matter (any place)
9

How often you change your mobile phone model?

Less than 6 months
6-12 months
On the launch on new model
Other (please specify) ________________

10 Do you consider Samsung smartphone a symbol of status?

Yes
No
11 Are you loyal to Samsung as a brand for its good performance?
Yes
No
Dont know
12 Do you think Samsung brings new features & innovation timely?
Yes
No
Dont know
13 According to you in which area Samsung needs improvements?

 Design
Technology
User Interface
Other (please specify) ________________

14 How/ where do you get information when you want to buy new brand mobile
phone?
Friends
Family
Advertising media
Internet
All of above

15 Will your next smart phone be the same brand as your current smart phone?
Yes
No
Reason to change/switch ________________

Thanks for Your Time!