media m
on
Publicity
UPDATE
Expose. Educate. Empower.
PUBLICITY NEWS
Communication World
(CW), the bimonthly
publication of the
International Association
o f B u s i n e s s
Communicators (IABC), has won a Maggie Award
for its "Tech Talk" column. The column, authored by
Angelo Fernando, was judged the best regularly
featured department/ section/ column in a trade
magazine. The award was presented at the Western
Publications Association (WPA)’s annual Maggie
Awards dinner and ceremony, held recently in Los
here for more.
Angeles, California. ClickLhere
Melissa Attree’s Working the Web workshop at
the Institution of the Advancement of Journalism
(IAJ), will now take place from 2 to 3 June. The course
is aimed at communications professionals who would
like to employ social networking and WebPR tools to
enhance their communication and marketing
strategies. The two day workshop will investigate
topics like: Web 2.0; blogs; wikis; Social Media;
WebPR; User-generated content; Online Reputation
Management; folksonomies; RSS; Podcasts; Social
bookmarking. Working the Web aims to give
marketing, advertising and communications
professionals the knowledge and confidence to be
able to motivate why Web 2.0 concepts have a place
here or
in a communication strategy. For details, clickLhere
melissaattree.wordpress.com.
visitLmelissaattree.wordpress.com
P and P Communications
has announced the addition
of theatre to its communications
bouquet of PR, events, online
here for more.
and advertising. ClickLhere
Specialist media
agency Universal
McCann has been appointed as the preferred media
buying and communication planning specialist for a
mix of sought after and exciting accounts. They are
Brown Forman’s Jack Daniels and SOCO (Southern
Comfort) and The City of Johannesburg/Siyavuma
Marketing. In addition, MD Nazeer Suliman has
announced that Universal McCann will handle all
media planning, buying and strategy for the Nelson
Mandela Children’s Fund (NMCF) on an ongoing pro
here for more.
bono basis. ClickLhere
The Public Relations Global Network,
of which HWB Communications is
the only member in Africa, has added
three more agencies to its worldwide
network of premier independent public
here for more.
relations agencies. ClickLhere
Lhere
newsclip
itoring
managing media intelligently
May 2008
Wwww.publicityupdate.co.za
The new PRCC committee has recently been
elected. Jane Weaver, managing director at HMC
Seswa, has been elected by the Public Relations
Consultancy Chapter (PRCC) as chairperson for the
next year. She takes over from outgoing chair, Bridget
von Holdt. Lorraine van Schalkwyk was voted in as
deputy chairperson. Other committee members for
the 2008/9 committee are Daniel Munslow
(Publications Manager at Newsclip), Martin Snoek (of
Martin Snoek Communications), Hein Kaiser
(National Strategic Director at Marcus Brewster
Publicity), Lesley Schroeder McLean, and newcomer,
Trish Riley (Managing Director at Letsema
Communications). At a committee meeting last
week, von Holt welcomed the new committee, saying
“the industry is facing interesting times, and the
PRCC needs to continue adding value to its members
through networking opportunities, training courses,
credible industry awards and communication
management standards. I wish Jane and the team
continued success with the chapter and its projects.
May the PRCC grow from strength to strength”.
About the PRCC
The PRCC is made up of a voluntary committee with a
chairman and office bearers. The national chairman
serves on the PRISA Board. The Johannesburg
Committee presently represents the PRCC
countrywide. The PRISA national office has
developed a business referral system based on
consultancy specialisation areas.
RedCube Agency, has
taken on the Tomorrow
Trust on a pro bono basis,
and extended a working hand in creating awareness
about its Mothers Day concert, which featured some
of South Africa's leading entertainers and recording
here for more.
artists. ClickLhere
In an endorsement deal
brokered by Marcus Brewster
Publicity, CSI:Miami female lead
Eva La Rue (Natalie Boa Vista on
screen) will star in premium jeweller
Browns - The Diamond Stores’ new
seasonal catalogue. ClickLhere
here for more.
The Loerie Awards has issued a
call for submissions from PR
agencies to be recognised for
excellence in brand communication.
Although there isn’t a specific PR
category, PR agencies are invited to
submit work in which they have executed an aspect of
a brand promotion campaign in an original way. Click
here for more.
1

A Newsclip Media Monitoring Initiative
On Wednesday, 13 May,
Eclipse Public
Relations, announced that it
has merged with Cape-based
m e d i a s t r a t e g y c o n s u l t a n c y, MËMO
Communications. ClickLhere here for more.
It was another blockbuster
year for the IABC Gold Quill
Awards, the Oscars of business
communication. Entries remained
high, with more than 1 040
Lwww.kadoro.co.za
projects from 30 countries submitted for
consideration. ClickLhere
here for the full list of global
winners, including South African companies.
PRISA members are invited to participate in the
institute’s sponsorship drive for this year’s
conference, titled Communication – The Sixth Sense.
ClickLhere
here for more.
HMC Seswa has
announced that
Managing Director,
Jane Weaver has
been elected as the new Chairman of the Public
Relations Consultancy Chapter (PRCC) of PRISA.
Weaver is a seasoned public relations and marketing
professional with over 13 years experience in PR
consultancy, as well as in the corporate environment.
With her extensive knowledge about the industry and
a commitment to continuous learning, Weaver says
she looks forward to a fruitful year as the Chairman of
PRCC, as she will endeavour to grow the membership
here for more.
for the benefit of the industry. ClickLhere
The Write Co.'s Editing
Edge workshop was
designed to help writers and
editors of all kinds sharpen
the cutting-edge of their
editing, and learn to achieve a high-gleam polish to
make their client, publisher or editor sit up and take
notice. “What many freelance editors don't tell you
out there,” says course facilitator, Morné Malan, “is
that most of the expensive work they do for writers
and authors can be done - at no actual cost - by the
writer him- or herself.” The one-day workshop took
place on Friday, 23 May, from 09:00 to roughly 14:30.
ClickLhere
here for more.
Participation in public relations and
communication training has become a priority in
forward thinking organisations. The costs associated
with information updating and skills development are
an investment in the future. PRISA’s continuing
professional development (CPD) programmes see a
reduction in expected training time; and employees
becoming highly motivated and self-confident,
resulting in increased productivity and effectiveness,
thus improving competitiveness. Programme
presenters are all professionals with over 15 years of
experience in their particular specialities.
PRISA CPD programmes for May and July are:
20-21 May: Integrated communication strategies.
18-20 July: Creative writing for the media.
joyce@prisa.co.za or
For more information, contactLjoyce@prisa.co.za
www.prisa.co.za.
visitLwww.prisa.co.za
Publicity
UPDATE
Kadoro Events and Communications recently
livened up the HP Head Office in Rivonia with
festive elements and colourful fairground attractions
for the HP Carnival product launch.“In keeping with
the name of the product, the event brief from Pulicis
required utilising the carnival theme throughout the
launch to staff, media and clients. So we went to town
and used everything from stilt-walkers to greet
guests on arrival; to clowns and balloon artists to
entertain them during the event,” explains Kadoro
MD, Amanda Maynard. For more information, visit
www.kadoro.co.za.
Third-party
public relations
service providers
deal with a variety
of companies across industries, and are ideally
positioned to serve as a business networking conduit.
Yet most PR companies don't tap into this resource as
a revenue-generating service for clients. Frank
Heydenrych, MD of Predictive Communications,
believes it is an invaluable resource that can and
should be exploited. Most organisations have too
here to read
narrow a view of the PR function. ClickLhere
the full article.
“The long silence — the
industrial interruption of
the human conversation
— is coming to an end. On
the internet, markets are
getting more connected and
more powerfully vocal every
day. These markets want to
talk, just as they did for the
thousands of years that
passed before market
became a verb with us as its
object.” Doc Searls- the
Cluetrain Manifesto.
The Cluetrain Manifesto:
the end of business as usual, is celebrating its tenth
anniversary soon. This book, which explained the
importance of the internet in sharing knowledge, and
how consumer markets are getting smarter,
drastically revolutionised the idea of communication
for the PR and marketing industry, particularly in the
current era of online and social media. First released
in 1999 on the internet, the manifesto is a set of 95
theses organised and put forward as a manifesto, or
call to action, for all businesses operating within the
‘newly-connected marketplace’ to examine the
impact of the internet on both markets (consumers)
and organisations (advertisers). According to the
book, markets are conversations, talk is cheap, and
silence is fatal.
In celebration of the Manifesto’s upcoming
anniversary, the book has been re-released to reach a
Sally Falkow is writing a
new audience. PR veteran,LSally
special Cluetrain Anniversary Series, where she will
examine and elaborate on each of the 95 essential
Cluetrain ‘clues’. Falkow is an expert on how online
news; blogs; RSS feeds; and new technology are
influencing the online PR and marketing industries.
here. To download the
To read the blog posts, clickLhere
here.
Cluetrain Manifesto in PDF format, clickLhere
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 Publicity
A Newsclip Media Monitoring Initiative UPDATE

NEW ACCOUNTS Monda PR, Publicity and Events, has recently

bagged five new accounts:
Having recently scooped the • Mavericks has renewed its contract for a third year,
excellence award for newly to continue public awareness of “A Gentleman
introduced category, Best Small PR Knows”;
Consultancy, as well as a silver • Monda PR is launching international coffee chain,
medal for PR on a Shoestring at the O'Brien's Coffee Shops;
11th annual PRISA PRISM Awards, • Monda PR has gained the Therma Duck account and
full service PR agency, Greater will be responsible for creative design of the story
Than, has been appointed by booklet, packaging, PR and ongoing marketing;
Geisha Wok and Noodle Bar to • Monda PR has agreed to help The Rotary Club and
handle its PR portfolio. Renowned Inner Wheel to raise vital funds for the Annual Charity
Irish chef Conrad Gallagher, and his wife Candice, Fundraiser Ball; and
opened Geisha Wok and Noodle Bar in December • Monda PR will be responsible for all PR, marketing,
2007 with a unique, dashing style of cuisine, brand awareness of the Zapop Company, including
featuring Asian-style tapas, sushi and sashimi as well brand and profile re-direction, conceptualisation and
as over 30 wok and noodle dishes. This highly creative management on new corporate ID,
branded super eatery is the first restaurant owned branding, website and various launch events
and operated by Gallagher in South Africa. Greater nationally.
Than has been tasked with various mouth-watering
campaigns including Cooking Live with Conrad SIMONSAYS has added
Gallagher, a hands-on cooking course and feast which Freeworld Automotive
allows guests to peek into the world of a Michelin Star Coatings account to its client
chef creating some of his speciality dishes. ClickLhere
here stable in April. The agency
for more. appointment will include a
range of communication services for three of the
Ochre Relationships, company’s automotive refinishing paint lines. Click
has been appointed as here for more.
Lhere
the PR and events management company for the
White Ribbon Alliance (WRA). The WRA will be G l a s s S l i p p e r
hosting an exhibition, music concert, and conference Communications has
between 3 - 18 June in Cape Town to be facilitated recently joined forces with
and publicised by Ochre Relationships. The WRA is an Allison Smith, of Piquant
international coalition of individuals and Promotions, in lifting the profile
organisations formed in 1999 to promote increased of Wo+Men Against Child Abuse (WMACA) and the
public awareness of the need to make pregnancy and non-profit organisation’s two upcoming culinary
childbirth safe for all women and newborns in the fundraisers. ClickLhere
here for more.
developing, as well as, developed countries. Click
here for more.
Lhere Taryn Fritz Public
Relations has won
S t ra t e g i c c o m m u n i c a t i o n s three new accounts:
c o n s u l t a n c y, G G i Ro l l s - Ro y c e S o u t h
Communications, has been Africa; the new James Bond Film, Quantam of Solace;
appointed to represent Dulux and and various projects on South African cricket captain,
JHI in South Africa. GGi’s well established Consumer Graeme Smith.
Practice team will assist the Dulux marketing team
with brand and consumer communication across the Collett Dawson of CMS (Collett’s Management
full portfolio of interior and exterior products, as well Services), has been contracted as publicist to the
as facilitate trade communications. The corporate newly crowned Mr. South Africa 2007, Zino Ventura.
side of the consultancy will provide corporate ClickLhere
here for more.
communication counsel, strategy and
implementation to property services company JHI. African hotel group, Protea
here for more.
ClickLhere Hotels, has appointed Total
Media to handle its strategic
Splash PR and Media communications requirements. Click
Consultants has been Lhere
here for more.
appointed to manage publicity
for Robyn Cooke Style Guide, a Singita has appointed
personal style consultancy operating in Cape Town Cape Town-based PR
and Johannesburg. London-trained personal stylist consultancy FIVESTAR
Robyn Cooke works with individuals to define their PR to manage the public
personal style, build and maintain an organised and relations portfolio of its world-renowned ecotourism
appropriate wardrobe, and interpret seasonal fashion operations. ClickLhere
here for more.
trends. She studied and worked with several of
London's personal stylists including Zoe Lem of the Cape Town-based consultancy
BBC's popular series What Not to Wear. Splash PR will Refresh PR has been appointed
manage communication to the consumer and by the Nederburg Wine Auction to
business media in order to introduce Robyn Cooke to manage its PR portfolio. The Wine
the local market. For information contact Cindy Evans Auction is an international event.
cindy@splashpr.co.za or visitLwww.splashpr.co.za
onLcindy@splashpr.co.za www.splashpr.co.za. ClickLhere
here for more.
3
 Publicity
A Newsclip Media Monitoring Initiative UPDATE

PEOPLE ON THE MOVE EVENTS

JP Roodt has been appointed Account Manager at the The Public Relations and
Marcus Brewster Publicity (MBP) head office in Cape Communication Management
Town. Roodt joins the firm’s corporate practice area. Institute of Southern Africa
(PRISA) has announced details
Kapildev Sewdial has been appointed salesman at of its forthcoming National
Zollanvari, in Johannesburg. Conference, Communication –
The Sixth Sense. The
Taryn Fritz Public Relations has announced the conference will be held at
promotion of Lisa Kalk to Director of the company. Montecasino, Fourways, Johannesburg, on 18 and 19
ClickLhere
here for more. June, and will also have an optional one-day pre-
conference programme, as well as a half-day post-
Jennifer Crocker has joined HWB Communications as conference programme, on 17 and 20 June
a senior Accounts Executive. ClickLhere
here for more. respectively.

The Re:public Media Group welcomes Tracy Porter as
Group Operations Manager. ClickLhere
here for more.
Starcom has recently appointed Chantal Viviers as its
new personal assistant to the MD.
Peter Milne has been appointed as GM for Marcus
Brewster Publicity’s Cape Town office. He will
champion New Business Development and Special
Projects for the firm. ClickLhere
here for more.
Talk2Us welcomes Buhle Madlala as an Account
Executive. ClickLhere
here for more.
PROMOTIONS IN THE PIPELINE
World Holiday & Travel Fair
The World Holiday & Travel Fair, the
only exhibition where South
Africans can consider their global
travel options, will be held at
Johannesburg's Coca-Cola dome
from 17 to 19 April 2009. Owned
and managed by Thebe Exhibitions and Events
Group, the World Holiday & Travel Fair will be a
global exhibition offering all kinds of holiday
options. ClickLhere
here for more.

Second look... The rules of engagement

The Virtual Works Enterprise 2.0 technologies have helped Deloitte Southern Africa overcome the obstacles
that typically frustrate employee engagement initiatives and win the battle for the hearts and minds of its
people. The professional services industry is extremely competitive and a firm’s success is highly dependent
upon its human capital, its people. This is a reality that Deloitte Southern Africa, a leader in professional
services, has always been keenly conscious of. ClickLhere
here for the full story.

4
 Publicity
A Newsclip Media Monitoring Initiative UPDATE

EDITOR’S CORNER: KZN TALKS

Last week Newsclip hosted KZN-based clients, public

relations practitioners and those with a vested
interest in the media, at talks about understanding
the media.

The talks, held at ICESA City Campus in

Pietermaritzburg, as well as jointly hosted
presentations with PRISA in Durban and Richards
Bay, were presented by Alma Maxwell of Newsclip
Durban and Newsclip’s editor, Daniel Munslow.

“KwaZulu-Natal is a unique media environment

with specific niche markets that public relations
professionals need to address. The province is
extremely rich in radio and in community press. To
effectively reach any given market, communicators
need to understand the media that is around them.
They need to understand the market for their
product, the audience of the media and the profile
of the audience the selected media car reach”, says
Munslow.

With specific reference to KZN, Maxwell adds, “I

have, on occasion called clients letting them know
they were in one of the province’s top dailies...
Instead of the expected response, they first say, ‘but
what about the page three mention in my community
newspaper?’ I don’t get that from other provinces.
People’s regard for their local community paper is
amazing”.
Above: Bhekani Dlamini, Raylene Captain - Hastibeer; and
The recent Compass24 survey of the Media24
Zama Hlengwa (All of Durban University of Technology).
community papers offers some explanation of this
response... Over 75% of all community newspaper Top: Felicity Howden (Felicity Howden PR); Simon Dabbs; and
readers use the publications to make purchase Daniel Munslow.
decisions and consciously survey their
surroundings. In a time of economic tightening,
interest rate increases, and soaring petrol and
diesel costs, it is natural for people to take a greater
interest in which is around them.

The talk also raised some eyebrows with regards to

the media that is available. There are in fact over
1 050 magazines current distributed in South Africa.
There are also over 500 newspapers, including
dailies, weeklies, weekend and community press. As
for KZN specifically, there are approximately 74
community newspapers and over 40 other
newspapers published throughout the province. This
represents a huge selection of communication
channels. Therefore one needs to keep media
understanding and market awareness in mind.

Newsclip also presented its latest offering, Target

Media, to the communicators, who responded
positively to this new media database. It features all
South African media, complete with contact details,
profiles, demographics and more. Being web-based,
it offers information on the move. It also contains the
famous myList and myContacts features, which allow
planners to add their own personal contact details at
various publications, and create a personalised
campaign listing with selected media from the main
database.

Munslow also noted the importance of new media, and

highlighted the success of East Coast Radio, which
scooped several awards at the recent SA Blog Awards.

5
 Publicity
A Newsclip Media Monitoring Initiative UPDATE

EDITOR’S CORNER: THE ROLE OF THE
COMMUNICATIONS PRACTITIONER
There is no doubt that with the advent of new
communication technologies and methodologies, the
role of the communications practitioner has, and
constantly is, changing. A communications manager
can no longer be excluded from the core decision
making process at a strategic level, nor can they
implement company-wide communication plans
without fully understanding the objectives and out-
takes that are being aimed for.
Studies in the past have revealed that while
communications practitioners at different levels felt
well technically-equipped to operate at a functional
and operational level, they did not feel that they were
represented at the strategic level of the organisation.
It is at this level that strategic assessments are done
and the target market is assessed at a macro level,
taking external and environmental factors (the
traditional PEST factors, if you like), into account. Many
communicators are guilty of skipping these initial steps,
because they feel they have already identified their
market and that there is no point in going through the
research phase again.
This is a mistake that many fall into, on account of the
day-to-day rush of completing the technical portion of
the task. It is likened to giving more attention to urgent,
rather than important problems. But attention to
urgency at the expense of importance, creates
additional problems.
I find the view that communicators are excluded from
taking part in strategic decisions because of their field
of expertise, to be an outdated approach.
Communicators need to be multi-skilled and provide
strategic positioning advise at board level (which is
indeed an increasing trend).
The role of communication research in organisational
development cannot be over-emphasised, with
changes taking place almost daily. The role of mobile
communications and web-based interfaces is in a
constant state of flux. The creation of online press
portals on corporate websites is gaining momentum,
and communication to staff via an sms is also on the
increase.
For a modern-day communication manager to not
share this information and obtain the buy-in of top
management, would be a gross oversight.
Management is there to implement ideas, but it is not
their job to know the technicalities of every area of
specialisation. It is because of this, that specialist
roles, like that of communications mangers and the
like, are so important to the strategic direction of any
company.
This is especially the case in markets where there is
multiple media available in various niche markets,
and knowledge thereof becomes the power to engage
with the various audiences.
The phrase, ‘education through information’, should
never be underestimated.

Obviously, the extent to which one segments the

market will wholly depend on the nature of the
business, product, or service industry one is in. No two
markets are the same, and even within the purview of a
single communications manager within a single
company, can be, and usually are, multiple markets.
This could be on account of internal versus external
audiences; different business units; different products;
different levels of audiences within a similar group, etc.
Therefore, going back to basics and looking at the
consumer, the market, and the company and its
competitors is always crucial. At this stage, one runs
the risk of mis-aligning multiple brands that fit under
one banner, if integrated communications are not
maintained.

It is at this higher organisational level that public

relations and communication methodologies become
strategic rather than simply operational. The myth that
‘PR’ is nothing more than organisating events and
writing stories, must be dispelled. This obviously needs
to start at the universities, where students must be
exposed to basic business decision making skills and to
the ‘bigger picture’ within which public relations
functions.

Speaking as an employer, I cannot run the risk of

employing someone who is simply technically sound
but does not have the strategic thinking to identify not
only the outcome of the task but also the out-take
relative to the company’s objectives. True, this can be
taught within the company, but a basic foundation
needs to be inherent from the years of studying people
complete before entering the world of communications.
Refresher courses at institutes like PRISA and the IABC
are very useful to skills development and CPD.
6
 Publicity
A Newsclip Media Monitoring Initiative UPDATE

EDITOR’S CORNER:
THE NSRI

Today I thought we would

deviate slightly from the
usual format of the Editor’s
Clip and share a nice story
with you about Newsclip’s
involvement with the
NSRI, the National Sea
Rescue Institute.

The NSRI has been in

operation for 40 years,
with the sole mandate of
saving lives. It has 840
volunteers countrywide,
who each give selflessly
from their time to ensure
safer seas for all. There are
also 15 permanent staff to
run the administrative and
fundraising side of the
Institute.

Newsclip is one of the

NSRI’s sponsors, as the company provides them with
pro-bono monitoring year-round. Through this
relationship, the NSRI is able to provide its other
sponsors with feedback as to the exposure they
received through their support of the institute.
From right: Newsclip’s Publications and Media
Manager, Daniel Munslow; with Ian Wienburg, CEO of
the NSRI; and Mia Smit, from Newsclip Cape Town,
standing by one of the organisation’s emergency
vehicles at their office in Cape Town.

At present, the NSRI is in need of R15 million per

annum in order to provide its free rescue service to
the public. Through Newsclip’s sponsorship over the
last 3-and-a-half years, the NSRI has been able to
add additional value to its other sponsors.

The NSRI currently boasts a force of 70 boats,

providing a presence at each major location around GET TO KNOW THE TEAM
South Africa’s coastline. Each boat comes at an Daniel Munslow
EDITOR
extreme cost, which is why each one is sponsored- Pat McClelland
DEPUTY EDITOR
the life span of a boat is approximately 11 years, EDITORIAL ASSISTANT Stefanie Jason
putting pressure of the institute to constantly look for EDITORIAL ASSISTANT Leigh Andrews
funders who can not only purchase the boats, but also MEDIA RESEARCHER Roane Booth
maintain them. MARKETING MANAGER Vanessa Evans

The NSRI has some 30 000 donors who each donate
about three times a year. 70% of the Institute’s
funding comes from individuals, while the balance
comes from corporates.
Marketing manager, Meriel Bartlett, says there are
simply too many sponsors to name! “The support
from everyone has been amazing”.
About the NSRI
Publicity Update is published by Newsclip.
Daniel is a member of the Public Relations Institute of
Southern Africa (PRISA), the Public Relations
Consultancy Chapter (PRCC) and the International
Association of Business Communicators.
GET IN TOUCH
Want to make a contribution? Want to share your opinions
and stories about the public relations industry? We want
to hear from you.

The NSRI’s Head Office is situated in Glengariff Road, publicity@newsclip.co.za or call

Sea Point. There are three regional offices: in
Durban, Port Elizabeth and in Johannesburg. It has
28 coastal and two inland stations. Its fleet of rescue
craft are operated by 840 well-trained volunteer crew
members.
The organisation has two main objectives. To save lives
on South African waters and to promote water and
boating safety. The NSRI is the only voluntary sea
rescue service in Africa and carries some 97% of all sea
rescue operations on the southern African Coast.
You can email us atLpublicity@newsclip.co.za
us on (011) 288-6600.
WE’RE ONLINE...
Media Update -Wwww.mediaupdate.co.za
Publicity Update -Wwww.publicityupdate.co.za
totallyMAd - Wwww.totallymad.co.za
Data is provided for information purposes only. Newsclip shall not be responsible for any
direct or indirect or other damage of any kind whatsoever suffered or incurred by you
related to your use of, or your inability to access or use, the content of this publication.
Although we have taken all possible steps to ensure the validity of our sources, reliance on
the information contained in this update is used at your own risk.
PUBLICITY UPDATE IS A NEWSCLIP MEDIA MONITORING INITIATIVE
7