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    This document proposes opening a bike rental shop in Niagara-on-the-Lake, Ontario to take advantage of the region's bike trails and tourism. Niagara-on-the-Lake is one of Canada's top destinations, attracting over 3 million visitors annually who are interested in activities like cycling. The proposed business would offer half-day bike tours and rentals focused on wine tasting, cuisine, history and craft beer for $29-99 per person. Financial projections estimate a 13% return on sales in year one growing to 36% in year two, suggesting the business could be profitable tapping into Ontario's growing bike tourism industry.

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    Presentation 5

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    This document proposes opening a bike rental shop in Niagara-on-the-Lake, Ontario to take advantage of the region's bike trails and tourism. Niagara-on-the-Lake is one of Canada's top destinations, attracting over 3 million visitors annually who are interested in activities like cycling. The proposed business would offer half-day bike tours and rentals focused on wine tasting, cuisine, history and craft beer for $29-99 per person. Financial projections estimate a 13% return on sales in year one growing to 36% in year two, suggesting the business could be profitable tapping into Ontario's growing bike tourism industry.

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    This document proposes opening a bike rental shop in Niagara-on-the-Lake, Ontario to take advantage of the region's bike trails and tourism. Niagara-on-the-Lake is one of Canada's top destinations, attracting over 3 million visitors annually who are interested in activities like cycling. The proposed business would offer half-day bike tours and rentals focused on wine tasting, cuisine, history and craft beer for $29-99 per person. Financial projections estimate a 13% return on sales in year one growing to 36% in year two, suggesting the business could be profitable tapping into Ontario's growing bike tourism industry.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    21 views11 pages

    Presentation 5

    Uploaded by

    api-313800832
    This document proposes opening a bike rental shop in Niagara-on-the-Lake, Ontario to take advantage of the region's bike trails and tourism. Niagara-on-the-Lake is one of Canada's top destinations, attracting over 3 million visitors annually who are interested in activities like cycling. The proposed business would offer half-day bike tours and rentals focused on wine tasting, cuisine, history and craft beer for $29-99 per person. Financial projections estimate a 13% return on sales in year one growing to 36% in year two, suggesting the business could be profitable tapping into Ontario's growing bike tourism industry.

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    of 11

    By: Brandon MacIntosh

    Concept
    Open bike rental shop in downtown Niagara-on-the-Lake
    Run day trips and half day trips in the Niagara Region
    Take advantage of preexisting bike trails

    Opportunity
    One of the Top 10 destinations in Canada by Trip Advisor's Travelers
    Choice in 2015

    In contrast to neighboring cities its slow paced and has unique scenery
    in 2010, two million Canadian visitors participated in cycling activities in
    Ontario and spent $391 million

    approximately 3 million people visit Niagara-on-the-Lake each year


    Ontario's is investing in more bike infrastructure

    What N.O.T.L. has to offer


    Monuments, Forts, restored military sites
    28 unique wineries
    Shaw Festival
    Parks, Art Galleries

    Target market
    14% of men and 7% of
    Average age is mid 30 with 65+ a close second
    Average annual salary of $80,000
    Well traveled

    Product and Business Model


    Product

    Days

    Price

    Bike rentals

    Half day (6 hours)

    29

    Day tour on NOTL

    Half day

    99

    Craft Beer tour

    Half day

    99

    Winery Tour

    Half day

    99

    Cuisine tour

    Half day

    99

    Historic Tour

    Half day

    99

    Financial Overview

    Year 1 ROS = 13%

    Year 2 ROS= 36%

    Le Fin

    References
    http://www.mto.gov.on.ca/english/publications/ontario-cyclingstrategy.shtml

    http://www.mto.gov.on.ca/english/publications/pdfs/ontario-cyclestrategy.pdf

    https://www.niagaraonthelake.com/page/About_Niagara-on-the-Lake
    https://notl.civicweb.net/document/3183/CSR%20Report_Final_July%204_2
    012.pdf?handle=202CE08518A647F1A64E803B856C8127

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