ENTREPRENEURSHIP

MANAGEMENT
Women and Entrepreneurship
Prof Bharat Nadkarni

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Women and Entrepreneurship

One of the reasons for slow economic growth in India is the
relative absence of women in the mainstream of economic
activities.
Scenarios in various fields
Bureaucracy, IAS/ IPS and Armed forces
Politics
Agriculture
Education Sector
Corporate world
Entrepreneurship

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How Entrepreneurship will be a favourable career for Women ?
1.
2.
3.
4.

1.
2.

Flexibility in working hours and targets

Profession with high elasticity It can never get crowded,
no quota, no reservation
Women are excellent in managing finances
On par or even better than men Responsibilities from
early childhood
Women Entrepreneurship
The Philippines model (Entrepreneurial Couple from B
school)
The Malasian model (Responsibilities from childhood)

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Inherent qualities(strengths) helps in entrepreneurship

Endurance

Responsibility

Managerial acumen

Financial skills

Communication skills
OFIs (Opportunities for improvements)

Lack of assertiveness

Limited understanding of legal issues

Emotional in business decisions

Lack of exposure to outside world

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Challenges faced by Women Entrepreneurs

Male dominated society

Family Responsibilities

Social Attitude

Low mobility

Lack of education

Low need for achievement / Shift in priorities

Shortage of finance

Competition
Concept of Breaking Glass Ceiling
Successful Women Entrepreneurs
Kiran Shaw Muzumdar of Biocon, Shahnaz hussain, Vandana
Luthra (VLCC), Ekta Kapoor, Indra Noyee, Naina Lal Kidwai,
Chanda Kochar, Shikha Sharma, Kiran Bedi, Medha Patkar.

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Conventional Businesses/ Career options
Beauty parlor, Food processing - Pickle & Spice making,
Fashion designing, Jewellary designing, Tailoring, Catering,
Politics, Education.

New Areas
Mass media, Entertainment industry, Tourism, IT, Co-op
Movement in Rural India, Politics, Corporates/ MNCs,
Hospitality, Social entrepreneurship NGOs.

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Thank You