4/7/2016

Membership Relations Advisory Council (MRAC)

Proposed Plan to Address Needs of Various

Member Segments

Presented to ACCJ BOG Feb 9, 2016

Updated for ACCJ LF April 6, 2016

Todays Presentation

1.
2.
3.
4.
5.

Brief overview of recent member engagement initiatives

MRACs current initiatives
Presentation of updated CM data
Q&A
Feedback exercise

4/7/2016

Overview of Membership Engagement Groups

2013: Special Presidential Task Force (SPTF) was formed with 3 Working
Groups: CEO/CSM Engagement Working Group, CM/SME Outreach
Working Group, and Japanese Member Outreach Working Group.
Recommendations were presented to the BOG and LF in 2013.
2014: MRAC was formed, collected all three Working Groups'
recommendations, together with qualitative survey results and started
identifying immediate, mid-, long-term actionable items and implemented
immediate ones and key mid-term items.
2015: CMAC was formed to focus on Company Memberships as it is the
largest membership segment (88% of commercial memberships and 51%
of total memberships).
2016: MRAC and CMAC were combined.

Note: Data as of January 2016

Membership Relations Advisory Council (MRAC)

Goal:
-- identify and address the specific needs/issues of
refined membership segments
(as identified in the company segmentation data developed at the direction of
the Company Membership Advisory Council (CMAC) in 2015)

4/7/2016

Details How we will identify needs

MRAC is working closely with the leaders of Committees and

Task Forces that Focus on Membership and Specific Member
Groups:
SME Task Force
Japanese Membership Relations Subcommittee
Membership Relations Committee
Young Professionals Forum
Women in Business Committee
CEO Forum (CSMs & CEOs)
9

Project Plan/Timeline - 2016

Q1: Update membership segmentation data (Completed)

Q1/Q2: Identify needs/issues for various company membership segments

via specific membership committee/task forces (In progress)

Q2: Present recommendations to the BOG for approval or

implementation in Q2 for issues deemed to be immediately actionable
without need for extra resourcing (target May BOG meeting)

Q3-Q4: For medium to longer term issues, MRAC refer to specific

committee/task forces with instructions to develop a plan (including
resources) for how to address the issue, with MRAC will take to the BOG
for consideration.
10

4/7/2016

Membership Relations Advisory Council (MRAC)

Updated Segmentation Data for CMs

11

Where/how did we get this Membership Data?

Self-reported at the time CM joins

Confirmation of membership status checked biannually (under

Constitutional Membership Committee)

Company size is not on the application form, but is checked by the

Membership Dept. once a year via web search and phone calls.

As of January 2016

Have done additional breakout on nationality of chief representative

Have done further breakout among large company category

12

4/7/2016

Company Membership Segmentation by Company Size

Company Size

Large (over 500)

375

65%

Medium (100 500)

53

9%

Small (30-100)

50

9%

XS (5-30)

67

12%

XXS (1-5)

28

5%

TOTAL 573

100%

Note: Data as of January 2016

13

Segmentation by Company Nationality

Company Size

U.S.

Japan

Large (over 500)

240 (64%) 68 (17%)

67 (18%)

Medium (100 500)

18 (34%)

29 (55%)

6 (11%)

Small (30-100)

18 (36%)

28 (56%)

4 (8%)

XS (5-30)

29 (43%)

33 (49%)

5 (7%)

XXS (1-5)

10 (36%)

13 (46%)

5 (18%)

TOTAL: 573 315 (54%) 171 (30%)

Note: Data as of January 2016

Other

87 (16%)

14

4/7/2016

Representative Members Nationality

Company Size
[Women]

U.S.

Japan

Other

Large (over 500)

[36]

97 (26%)
[7]

194 (52%)
[22]

84 (22%)
[7]

Medium (100 500)

[13]

14 (34%)
[3]

26 (55%)
[8]

13 (11%)
[2]

Small (30-100)
[6]

21 (42%)
[2]

16 (32%)
[2]

13 (26%)
[2]

XS (5-30)
[12]

24 (36%)
[0]

30 (45%)
[9]

13 (19%)
[3]

XXS (1-5)
[6]

11 (39%)
[2]

10 (36%)
[3]

7 (25%)
[1]

TOTAL 167 (29%) 276 (48%)

[73] [14]
[44]

130 (23%)
[15]

Note: Data as of January 2016

15

Breakdown of Large (over 500)

Company Size

U.S.

Japan

Other

Large (500 1,000)

22 (58%)

12 (32%)

4 (11%)

XL (1,000 5,000)

68 (61%)

26 (23%)

18 (16%)

2XL (5,000 10,000)

38 (61%)

13 (21%)

11 (18%)

3XLS (10,000 50,000)

69 (71%)

6 (6%)

22 (23%)

4XL (50,000 100,000)

21 (66%)

8 (25%)

3 (9%)

5XL (100,000 +)

22 (65%)

3 (9%)

9 (26%)

68 (18%)

67 (18%)

TOTAL (375) 240 64%)

Note: Data as of January 2016

16

4/7/2016

Company Size & Nationality

Company Size:

Company Nationality:

Other
5%

Large (over 500)

12%

Medium (100-500)

9%

Small (30-100)
9%

65%

XS (5-30)
XXS (1-5)

Japan

U.S.

Note: Data as of January 2016

17

Membership Segmentation
Segmentation by
by Company
Company Size
Size
Membership

Note: Data as of January 2016

18

4/7/2016

How to Get Involved

Please contact leadership of our membership-facing groups:

SME Task Force
Japanese Membership Relations Subcommittee
Membership Relations Committee
Young Professionals Forum
Women in Business Committee
CEO Forum (CSMs & CEOs) via Laura

19

We Want Your Input

Share Your Membership Engagement Ideas

20