Felicia C.

Garcia
feliciacgarcia@yahoo.com 915.256.6988 bit.ly/feliciacgarcia
TEXAS TECH UNIVERSITY, LUBBOCK, TX
Master of Arts in Mass Communications, 2015 Bachelor of Arts in Advertising, 2014
RICHMOND AMERICAN INTERNATIONAL UNIVERSITY, LONDON, UK
Electronic Media Foreign Study, 2013
WRITER

AGI MARKETING, EL PASO, TX 4/16 PRESENT

Work as a freelance writer for a marketing agency that

specializes in domain management and SEO practices.

Research client markets and write 350-word blogs that are rich
in keyword content.

Fill 10 or more orders per week.

MATHEMATICS TUTOR

EPCC, EL PASO, TX 3/16 PRESENT

Work part-time facilitating one-on-one tutoring sessions for

eligible El Paso Community College students.

Provide supplemental instruction, privately and through the

college, for remedial math through Statistical Methods and
Calculus.

Use Pearson online software, such as My Math Lab.

ADMINISTRATIVE ASSISTANT

RG GARCIA TAX, EL PASO, TX 9/15 3/16

Worked as the direct assistant to the owner of a local business

that specializes in small-business practices.

Use Intuit QuickBooks software and Microsoft Office to input and

organize client financial information, and to reconcile financial
accounts.

Research IRS data and public records, such as property tax

information.

Communicate with business owners, face-to-face and over the

phone.

ACCOUNT MANAGEMENT INTERN

DEUTSCH, INC., LOS ANGELES, CA 6/15 8/15

Worked as part of the collateral team on the Volkswagen North

America account, auditing meetings and communicating with
teams across all disciplines.

Created and edited decks on market and consumer research

that were presented to VWs marketing representatives and CEO.

Edited and revised correspondence for internal teams, tier II

audiences and VW legal.

Conducted original qualitative research on effective employee-toemployee communication and presented a 20-page written
report to the director of communication.

TECHNIQUES CENTER, LUBBOCK, TX 1/14 5/15

Worked as a CRLA certified Level III Tutor toward the academic

enhancement of 15 students with documented learning
disabilities and other disorders.

Engaged in 60+ hours of training on specialized teaching

techniques, awareness and sensitivity.

Facilitated weekly one-on-one tutoring sessions, including

planning lessons, filing student reports and briefing counselors
during monthly status meetings.

WRITER
INSITE STRATEGIC, EL PASO, TX 6/14 1/15

Worked as a freelance writer for an advertising agency that

specializes in domain management and SEO practices.

Researched the US healthcare and legal industries, most notably

chiropractic care and immigration reform.

Wrote and edited website copy and SEO content for 25 percent
of the agencys existing clientele. Clients ranged from a small law
firm to the largest chiropractic group in Washington.

SOCIAL MEDIA INTERN

TOWNSQUARE MEDIA, EL PASO, TX 6/14 8/14

Worked under the Digital Managing Editor of three popular radio

stations that have a social media following of 100,000+.

Created, scheduled and monitored about 30 percent of station

posts on Facebook, Twitter and Instagram to direct online traffic
(3000+ clicks) to the stations parent domain.

Wrote an editorial piece that was published and accessible by all

Townsquare Media stations across the nation.

Facilitated online promotions and worked the largest special

event of the year that attracts 130,000+ attendees annually.

STUDENT INTERN
GRIFFINWINK, LUBBOCK, TX 1/14 5/14

Worked as a student intern at a fully integrated agency for

course credit, serving mainly as the first point of contact greeting
clients and assisting at account meetings.

Assisted the digital strategist by researching digital marketing

tactics including, Google AdWords (SEO) and Pandora
Advertising.

Collaborated with the media planner to craft budgets and media

kits using Rentrak data.

COMMUNITY

SKILLS

AWARDS

Service:

Proficiency:

ALFC Young Adult Ministry, 03/16 Present

ALFC Youth Ministry, 02/16 Present
ALFC Kids Ministry, 12/15 Present
Compassion Intl. Sponsor, 2/15 Present
BorderSenses Social Media, 11/15 2/16
ELife Youth Ministry, 1/13 5/15
New Life Intl Mission Trip: Guatemala, 6/14

Microsoft Office Suite, APA Writing & Editing,

Quantitative & Qualitative Research Methods

2016 1st Place Winner at The One Club Creative

Boot Camp New York

Membership:
MAIP Alumni Association
Texas Tech Alumni Association
American & Texas Advertising Federation PDA
Mass Communications Fraternity

COMMUNICATIONS TUTOR

Working knowledge:
Social Media Best Practices, Associated Press
Style Writing & Editing, HTML & CSS Code,
Portuguese, Spanish, Adobe Creative Suite,
Apple Final Cut Pro, SEO Tactics (Google
AdWords)

4As 2015 Multicultural Advertising Intern

Program (MAIP) Fellow
Summa Cum Laude Graduate
Deans and Presidents Honor Lists
Outstanding MARS Branding Presentation
IMPACT and Top Ten Student Scholarships
Recipient