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Pricing in Services: by Nitika Sharma
Pricing in Services: by Nitika Sharma
By Nitika Sharma
Nutritionist?
Movie Fee?
Doctor
Consultan
cy?
or
Time
or
Effort
Psychic Costs
Value is Everything
I Want in a Service
Value is the
Quality I Get for
the Price I Pay
Price
Price represents the sum of the values
consumers exchange for the benefits
of possessing the product or services.
Price represents the value of the
product for the customer that he
perceived whereas it determines the
Profits for the manufactures.
Objectives of Pricing
Profit Oriented Objectives
Current Profit Maximization
Achieving ROI
Sales Related Objectives
Obtaining Desired Sales Volume
Achieving Desired Market Share
Competition Oriented Objectives
Survival
To Prevent Competition
Other Objectives
Price Stabilization
Price Leadership
Methods Of Price
Determination
Cost Based Pricing
Cost Plus Pricing
Break Even Analysis Pricing
Buyer Based Pricing
Perceived value Pricing
Differential Pricing
Competition Based Pricing
Going Rate Pricing
Seal Bid Pricing
PROBLEMS:
Co
m
Ba pet
se itio
d n-
m
De
PROBLEMS:
ed
as
-B
st
Co
-B
d
an
ed
s
a
Penetration Pricing
Pricing
Skimming Pricing
Pricing
Results-based Pricing
Thank You