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    Raymond's: The Complete Man

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    Imran Hussain Laskar
    Raymond's is the world's largest manufacturer of worsted fabric and the first Indian garment company to focus on an individual's personality rather than just their product. To portray this, Raymond's changed their slogan from "the guide to the well dressed man" to "the complete man" and "Feels like heaven" while also using a signature tune in their ads. They aimed to create a caring man image that would last over time and differentiate themselves from competitors by appealing to customers' softer side with sophisticated yet elegant garments.

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    Raymond's: The Complete Man

    Uploaded by

    Imran Hussain Laskar
    13 views4 pages
    Raymond's is the world's largest manufacturer of worsted fabric and the first Indian garment company to focus on an individual's personality rather than just their product. To portray this, Raymond's changed their slogan from "the guide to the well dressed man" to "the complete man" and "Feels like heaven" while also using a signature tune in their ads. They aimed to create a caring man image that would last over time and differentiate themselves from competitors by appealing to customers' softer side with sophisticated yet elegant garments.

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    Raymond’s

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    Raymond's is the world's largest manufacturer of worsted fabric and the first Indian garment company to focus on an individual's personality rather than just their product. To portray this, Raymond's changed their slogan from "the guide to the well dressed man" to "the complete man" and "Feels like heaven" while also using a signature tune in their ads. They aimed to create a caring man image that would last over time and differentiate themselves from competitors by appealing to customers' softer side with sophisticated yet elegant garments.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    13 views4 pages

    Raymond's: The Complete Man

    Uploaded by

    Imran Hussain Laskar
    Raymond's is the world's largest manufacturer of worsted fabric and the first Indian garment company to focus on an individual's personality rather than just their product. To portray this, Raymond's changed their slogan from "the guide to the well dressed man" to "the complete man" and "Feels like heaven" while also using a signature tune in their ads. They aimed to create a caring man image that would last over time and differentiate themselves from competitors by appealing to customers' softer side with sophisticated yet elegant garments.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 4

    Raymonds : The Complete

    Man

    Background
    Raymond group is the worlds largest
    integrated manufacturer of worsted fabric

    First company in Indian garment industry


    to change focus from product to an
    individuals personality

    Background
    Changed slogan from the guide to the well
    dressed man to complete man to Feels
    like heaven
    Besides the personality, the striking feature is
    signature tune
    Raymond used the concept of classical
    conditioning

    Reason for potraying as the caring man


    The advertisers wanted to create an
    image that would last in the coming
    times
    The created an image that was different
    from macho look of competitor like Vimal
    The image would touch the softer side of
    customers willing to buy a sophisticated
    and elegant garment

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