2016 Mobile Area Rugby Foundation PR Plan

Introduction

Objectives

Audiences

Messages

Tactics

Target Media

Evaluation

After the inagural youth rugby

league in 2015, MARF is looking to
increase the number of participants
heading into the spring season.
For MARF, One Mobile will set out to
accomplish two things. First,
increase the number of participants
from 25 to 50 and to generate more
community interest in the program.
One Mobile will target male and
female children age 9-14 along with
male and female adults age 30-50
all living within 10 miles of Mobile,
Ala.
The key messages we will deliver
are that rugby is safe and fun, a
great exercise for children and that
our league promotes sportsmanship
and develops team building.
The tactics we will use will be
demonstrations at local grade
schools, social media postings,
creating flyers and handing them
out at the demonstrations and
generating press releases.
Fox 10 Mobile, Mobile Bay Parents
Magazine, WPMI 15, WKRG TV 5,
Mobile Lagniappe & Mobile PressRegister
The way we will evaluate the
success of our plan will be by the
number of participants in the league
and the number of fans that will

Next Steps

attend the games.

T- 5 weeks: Begin drafting press
releases/ social media posts & send
email blast to past players/print new
signs if needed/contact schools for
demonstrations/create flyers
T-4 Weeks: Send out press
releases/begin initial social media
posts/place signs outside of SHC as
well as Spring Hill & Midtown
neighborhoods/seek out community
events to promote at
T-3 Weeks: Continue social media
posts/ place flyers in local
businesses/ begin conducting
demonstrations at grade schools
T-2 Weeks: Continue
demonstrations/follow up and attend
community events for promotion
T-1 Week: Wrap up final
demonstrations and social media
postings
During: Take photos, take video &
continue social media posts