Whyareweconductingtheonlinesurveyandtheinterview?Whatarethegoalsofit??

1. Identifythe
typicaluser
(persona)whocommutestoOtaniemiusingpublictransport.
2. Whatinformation
dotheyknowaboutOtaniemiandwhatwouldthey
need
when
arrivingatAaltoStation.
3. Towhatextentarethey
involved
inactivities/eventshappeningaroundAalto/Otaniemi.
4. Howcanwehelpcreatinga
betterexperienceforthem
whilebeinginOtaniemi.
5. Collectpeoplesideasonhowtoimprovetheirexperience.
6.

Online survey - Traveling in Otaniemi

Description:
Thisyear,themetroiscomingtoOtaniemi.Wewouldlikeyoutoanswerthe
followingquestionaboutyourexperienceinOtaniemi.Thisshouldnttakemorethan7minutes.
1. HowdoyoutraveltoOtaniemi?
a. Byfoot
b. Bybicycle
c. Bypublictransport
d. Bycar
e. IliveinOtaniemi
2. HowoftendoyoutraveltoOtaniemi?
a. Daily(57timesaweek)
b. Often(34timesaweek)
c. Infrequently(Onceortwiceaweek)
d. Occasionally(Onceinawhile)
3. WhyareyoucomingtoOtaniemi?
a. Fulltimestudent
b. Parttimestudent
c. Exchangestudent
d. Researcher
e. Universitystaff
f. Other_______________
4. DoyouhaveenoughinformationaboutAaltocampusarea?
a. Yes
b. No
5. DoyouknowwheretogoformoreinsightaboutAalto/Otaniemicampus?
a. Yes(IFyes,specifythesource)
b. No
6. AreyouinterestedineventshappeninginOtaniemicampus?
a. Yes
b. No
7. WouldyouliketoreceiveinformationabouteventshappeningatAalto,whenarrivingto
Otaniemi?

a. Yes
b. No
8. Wouldyouliketohearaboutactiveresearchprojectswhenyouareatcampus?
a. Yes
b. No
9. WouldyouliketoreceiveinformationaboutjoboffersinOtaniemiarea?
a. Yes
b. No
10. Wouldyouuseaservicethatshowsbusyareasinthecampus?
a. Yes
b. No
11. Isthereanyspecialneedofaservicethatwouldimproveyourtravelingexperienceto
Otaniemi?__________________________
12. Howoldareyou?____
13. Pleasetelluswhatdoyouthinkaboutthissurveyandfeelfreetosuggestideasonhow
toimproveit______________

Thankyouforyourfeedback.Youranswerswillhelpusimproveyourexperience.

Interview
Goals
1. Identifythe
typicaluser
(persona)whocommutestoOtaniemiusingpublictransport.
2. Whatinformation
dotheyknowaboutOtaniemiandwhatwouldthey
need
when
arrivingatAaltoStation.
3. Towhatextentarethey
involved
inactivities/eventshappeningaroundAalto/Otaniemi.
4. Howcanwehelpcreatinga
betterexperienceforthem
whilebeinginOtaniemi.
5. Collectpeoplesideasonhowtoimprovetheirexperience.

Nidenkysymystenenglantiapitparantaaaikalailla...
Questions

1. DoyoustudyatAaltoUniversityorworkforit?
ifnot,whatdoyoudoinOtaniemi
ifyes,areyouBachelor/Mastersstudentormemberofthestaff
2. DoyouusepublictransporttoarriveinOtaniemi?Ifnot,whatdoyouuse?(options!)
3. Howoftendoyouusepublictransport?(optionshere!)
4. HaveyouheardofLnsimetro?(softquestionsfirst)
5. WhatdoyouthinkofLnsimetro?
6. Areyougoingtousemetro,whenitwillcometoOtaniemi?
7. Whatinformation,onyouropinion,willbeveryhelpfulforyou(orsomebody,ifyouare
livinginOtaniemi),whenyouarrivingatOtaniemi?
8. IfOtaniemiwouldhaveanopeninformationnetwork,whatthingsaboutAaltouniversity
andcompaniesintheareashouldbeaccessible?
9. Age

InterviewlocationsinOtaniemi(busstops):

InterviewlocationinKaisaniemi(metrostation):

Equipment:
LnsimetroOyhejastimetx20
sanelin(audiorecordingdevice)
A4paperwithinformationaboutourresearchx20
interviewquestionpaper

Scenario:busstop
Interviewpeoplesteppingoutofbus
Workasapair
anotherdoesinterviewwithsaneli,otheroneholdsA4brochureandwritesnotes

Scenario:metrostation
Perhapsashorterinterviewsopeoplemayfillthembeforemetroarrives,orstateclearly
howlongtheinterviewwilltakesincepeoplewillprobablymissacoupleofmetros
Workasapair
anotherdoesinterviewwithsaneli,otheroneholdsA4brochureandwritesnotes

Openingconversationexample:

Busstation:
Hei!OlisikoteillhetkiaikaavastatamuutamaankysymykseenliittyentnneOtaniemeen
rakenteillaolevaanlnsimetroon?
(Hey!Wouldyouhaveamomenttoanswerafewquestionsrelatedtothelnsimetrobeing
constructedhereinOtaniemi?)

Kaisaniemi:
Hei!Olisikoteillhetkiaikaavastatamuutamaankysymykseenliittyenmetronkyttn?
(Hey!Wouldyouhaveamomenttoanswerafewquestionsrelatedtometrouse?)

Recordingpermission:

Isitokayifwetakeaaudiorecordoftheinterviewforresearchpurposes?
(KyhnseTeilleettotammehaastattelustanitallenteentutkimuskyttvarten?)

Motivationalquestions:

HaveyouheardofthenewmetrostationcomingtoOtaniemiortheLnsimetroproject?
OletkokuullutuudestametroasemastajokaonrakenteillaOtaniemeentaiLnsimetro
projektistayleisesti?

IfanswerisNo:
Explainwhenestimatedtostartworking
Explainentrences/location
Explaincustomtheme

Doyouhaveanythoughtsorfeelingsaboutit?
MinklaisiaajatuksiataituntemuksiaprojektiherttTeiss?

Demographicquestions:

Onlyinotaniemi
(ifoutsideofmetro):DoyouusepublictransporttoarriveinOtaniemi?Ifnot,
whatdoyouuse?
KytttekjulkisiakulkuneuvojasaapuessanneOtaniemeen.Josette,niinmillsaavutte?

Onlyinotaniemi
:Areyougoingtousemetro,whenitwillcometoOtaniemi?
LuulettekoetttulettekyttmnMetroatulevaisuudessaOtaniemeentullessanne?

Onlyinkaisaniemi
(ifoutsideofmetro):Doyouusethemetrotoarrivetotheuniversity?
Kytttekmetroatullessanneyliopistolle?

Howoftendoyouusepublictransport/metro?
Kuinkauseinkytttejulkistaliikennett/metroa?

Onlyinotaniemi:
DoyoustudyatAaltoUniversityorworkforit?
OpiskelettekoAaltoyliopistossa?
ifnot,whatdoyoudoinOtaniemiMitteetteOtaniemess?
ifyes,areyouBachelor/MastersstudentormemberofthestaffOlettekokandivai
maisterivaiheenopiskelijavaiosaaaltoyliopistohenkilkuntaa?

Informationhubquestions

Whatinformation,onyouropinion,willbeveryhelpfultoyou(orsomebody,ifyouarelivingin
Otaniemi/Kaisaniemi),whenyouarrivingatOtaniemi/Kaisaniemi?
Minklainentietoolisiteidnmielestnnehydyllistteilletaimuullehenkillleheidn
saapuessaanOtaniemen/Kaisaniemenyliopistoalueelle?

IfOtaniemi/Kaisaniemiwouldhaveanopeninformationnetwork,whatthingsaboutAalto
university/UniversityofHelsinkiandcompaniesintheareashouldbeaccessible?
JosOtaniemess/Kaisaniemessoliavointietoverkko,minklaisentiedontulisiollasaatavilla
Aaltoyliopistosta/HelsinginYliopistostataialueellasijaitsevistayrityksist?

Sensitivequestions

Howoldareyou?
Kuinkavanhaolette?