This font is used throughout the contents page, creating a clear

brand image. This brand image is associated with the metal genre,
due to the shape of the typography. The sharpness of the text,
implies danger, which is a key theme within the genre. This means
that the magazine conforms to the codes and convention of the

The layout is
effective in this
page, as it is
organised in a
way that is
structured, but
not blocky.
Whilst you want
the page to
look full, you
dont want it to
look messy and
un-professional.
This is helped
by lines
separating the
columns of
coverlines. This
separates
information,
making it more
accessible to
the reader. This
is partly done
through the
faded effect on
the line, which
means its
opacity is
reduced
slightly, making

Attention
is drawn
to the
coverlines
, through
the
contrastin
g of
colours.
The red
font on
the back
of a white
backgrou
nd,
means
that the
colours
contrast,
and
consideri
ng the
size of
the font,
in
contrast
to the
rest of
the text,
means
that it
draws
attention.
This is
done
because
As I analysed in my analysis of the Metal Hammer double
paged spread, Metal Hammer has a house colour of red,
white and black. This is maintained in the contents page.
This creates an effective brand image, as it creates a clear
message to the audience, as to what genre the magazine is.
This is because, white, red and black are common colours
within the metal genre> Furthermore, the accent colour of
yellow is effective, as it conforms to the genre. This is
because yellow next to black is a common signal of danger,
and as danger is a key theme within the genre. The