Resp#

Respondent Name

SET

Address:

Age Group

SEC

Interviewer:

PROJECT SKINCARE
Magandang umaga/hapon/gabi po. Ako po si ________ ng UNIVERSITY OF SANTO TOMAS. Mayroon po kaming
isinasagawang survey at naghahanap po kami ng mga [MENTION CRITERIA] na maaring ma interview. (Good
morning/afternoon/evening. I am __________ from the University of Santo Tomas. We are conducting a study in
your area and we are looking for possible respondents. May I take a few minutes of your time?)
S1. [PARTICIPATION IN P6 MOS] Simula Oktubre hanggang ngayon, kayo po ba ay nakasali na sa isang
interview? (From October up to this point, have you ever participated in an interview?)

S2.

YES

[CONTINUE]

NO

[PROCEED TO
S3]

Tungkol sa anong paksa po kayo nainterview? ________________________

(About what topic have you been interviewed?)
[IF MENTION YOUR PRODUCT, END INTERVIEW.]

S3.
[AFFILIATION] Kayo po ba o sinuman sa inyong kasambahay, kamag-anak o kaibigan ay nagtatrabaho sa
alinman sa mga sumusunod... [READ OUT]
(Do you or does any member of your household, relatives or friends work for any of the following companies)
a. Gumagawa (manufacturer) ng baby lotion

b. Supermarket/Tindahan/Grocery/Distributor/Retailer ng baby lotion

c. Media/ Advertising Agency (Radio, television, print, etc./ Mga gumagawa ng

commercial)

Market research agency

[END INTERVIEW IF YES TO ANY OF ABOVE]

S4.

[BUMO] Ano pong brand ng baby lotion ang PINAKAMADALAS ginagamit ngayong nakaraang buwan o
apat na linggo? (What brand of baby lotion do you usually use in the past month or 4 weeks?)
BRAND __________________________________
VARIANT/FLAVOR__________________________

S5. [PURCHASE DECISION MAKING ROLE] Paano mo ilalarawan ang iyong papel sa pagbili ng baby lotion?
(What is your role in deciding what brand to buy?)
Ako lamang ang nagde desisyon

May malaki akong papel sa pag desisyon

May maliit ako na papel sa pag desisyon

Wala akong papel sa pag desisyon

NOTE: ANSWER SHOULD BE 1 or 2, ELSE END INTERVIEW

MAIN QUESTIONNAIRE
CONCEPT 1: ________________
May ipapabasa po ako sa inyo na konsepto ng isang baby lotion at pagkatapos ako po ay magtatanong.
NOTE TO RESEARCHER: READ CONCEPT WITH THE RESPONDENT.

CONCEPT STATEMENT

Q1. [INITIALREACTIONS/COMPREHENSION] Ano masasabi ninyo sa binasa ninyong konsepto? Ano ang
pagkakaintindi ninyo?
(What can you say about the concept that you have read? What is your reaction about it?)
______________________________________________________________________________________
______________________________________________________________________________________
______________________________________________________________________________________
____________________________________________________________

Q2. [RELEVANCE] Gaano po tumutugon ang konseptong ito sa inyong panganagailangan? [SHOWCARD]
(How does it affect your daily needs?)

Talagang tumutugon sa aking pangangailangan

Medyo tumutugon sa aking pangangailangan

Hindi ko masabi

Medyo hindi tumutugon sa aking pangangailangan

Talagang hindi tumutugon sa aking pangangailangan

Q3. [UNIQUENESS] Gaano naiiba ang konseptong ito?[SHOWCARD]

(How does it differ from any other concepts?)
Talagang naiiba

Medyo naiiba

Hindi ko masabi

Medyo hindi na naiiba

Talagang hindi na naiiba

Q4. [BELIEVABILITY] Gaano kapani-paniwala ang konseptong ito? [SHOWCARD]

(How believable/ feasible is this concept for you?)
Talagang kapani-paniwala

Medyo kapani-paniwala

Hindi ko masabi

Medyo hindi kapani-paniwala

Talagang hindi kapani-paniwala

Q5. DEGREE OF LIKING] Gaano ninyo kagusto o di gusto ang konseptong inyong binasa? [SHOWCARD]
(How do you find the concept you just read? Do you like it or not?)
Talagang gusto

Medyo gusto

Hindi ko masabi

Medyo hindi gusto

Talagang hindi gusto

Q6. Bakit niyo naman nasabing [MENTION RESPONSE TO Q5]? Ano ang nagustuhan o naayawan ninyo?
(What makes you think that it is ___________? What did you liked or disliked about it?)
______________________________________________________________________________________
______________________________________________________________________________________
______________________________________________________________________________________
______________________________________________________________________________________

Q7. [PURCHASE INTENTION] Gaano naman kayo interesadong bumili ng produktong ito kung ito ay mabibili sa
tindahan? [SHOWCARD]
(How interested are you in buying the product when you can buy it from the store?)
Siguradong bibili

Bibili

Hindi ko masabi

Hindi bibili

Siguradong hindi bibili

IF RESPONSE IS 5, 4, 3: CONTINUE. OTHERWISE, END INTERVIEW FOR THIS CONCEPT. GO TO THE

NEXT CONCEPT.
Q8. [VALUE FOR MONEY] Kung ang produktong ito ay mabibili sa tindahan sa halagang Php______, paano
ninyo ilalarawan ang pagiging sulit sa halaga? [SHOWCARD]
(If you can buy this product with a price of Php________, can you say that it is worth the price it is offered?)
Talagang sulit sa halaga
(Good Value for money)

Medyo sulit sa halaga

Hindi ko masabi

Medyo hindi sulit sa halaga

Talagang hindi sulit sa halaga

(Poor value for Money)

Q9. [FREQUENCY OF BUYING] Kung ang produktong ito ay mabibili sa tindahan, sa inyong palagay gaano
kadalas kayo bibili? [SHOWCARD]
(If this product will be made available in stores, how often will you buy this product?)
Everyday

Once a week

Twice a month

Once a month

Others: Specify

Q10. [NUMBER OF PRODUCTS TO BE BOUGHT] Nasabi ninyo na kayo ay bibili ng product [MENTION
RESPONSE TO Q9], ilan naman po ang inyong bibilhin tuwing kayo ay bibili?
(if you will buy this product ____________, how many will you buy every purchase?)
One

Two

Three

Four

Five

Others : Specify

AFTER CONCEPT 3:
Q31. [RANKING]. Ngayon naman po, puwede po ninyong paki-rank ayon sa inyong pagkagusto ang 3 konsepto
na inyong nakita:
(Can you please rank the three concepts base on how you liked it?)
RANK
CONCEPT 1: ____________
_____
CONCEPT 2: ____________
_____
CONCEPT 3: ____________
_____

END OF INTERVIEW. THANK RESPONDENT AND GIVE TOKEN.