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  • Amul

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    kmuthukaruppan
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    This document summarizes the product mix of Amul, an Indian dairy company. It shows that Amul offers a wide variety of products, including multiple types of milk, cheese, spreads, beverages, paneer, dahi, ghee, and mithai. The product mix demonstrates both depth, with various variations of products like milk and cheese, and width, with many different categories of food products.

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    amul

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    This document summarizes the product mix of Amul, an Indian dairy company. It shows that Amul offers a wide variety of products, including multiple types of milk, cheese, spreads, beverages, paneer, dahi, ghee, and mithai. The product mix demonstrates both depth, with various variations of products like milk and cheese, and width, with many different categories of food products.

    Copyright:

    © All Rights Reserved
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    Download as pptx, pdf, or txt
    21 views3 pages

    Amul

    Uploaded by

    kmuthukaruppan
    This document summarizes the product mix of Amul, an Indian dairy company. It shows that Amul offers a wide variety of products, including multiple types of milk, cheese, spreads, beverages, paneer, dahi, ghee, and mithai. The product mix demonstrates both depth, with various variations of products like milk and cheese, and width, with many different categories of food products.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 3

    Product assortment

    Product assortment is the different types of products that a business makes or


    a retailer offers for sale. The depth of products offered (how many variations
    of a particular product a store carries), and the width of the product variety
    (how many different types of products a store carries).

    PRODUCT MIX OF AMUL

    PRODUCT MIX WIDTH

    MILK

    BREAD
    SPREADS

    CHEESE

    BEVERAG PANEER
    E

    DAHI

    Amul Gold

    Amul
    Butter

    Processed
    Cheese

    Amul Kool
    Favoured
    Milk

    Amul
    Maalai
    Paneer

    Amul Masti Amul Ghee Gulab


    Dahi
    Jamun

    Amul Taaza Amul Lite

    Amul
    Gouda
    Cheese

    Amul Kool
    Cafe

    Amul Fresh Amul


    Paneer
    Probiotic
    Dahi

    Amul Slim
    & Trim

    Delicious
    Table
    Margarine

    Mozzarella
    Cheese

    Amul Kool
    Koko

    Amul Tea
    Special

    Garlic
    Butter

    Amul kool
    MilkShaake

    Amul
    Shakthi

    Amul
    Stamina

    Amul
    Diamond

    Amul
    Butter Milk
    Amul Laasi

    Amul
    Flaavyo

    GHEE

    MITHAI

    Sagar
    Ghee

    Amul
    Basundi

    Amul
    Brown

    Avsar
    Ladoo

    AmulYello
    w
    CowGhee

    Shirkhand

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