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NONPROFIT

FUNDRAISING
Dr. J.CHRISTOPHER DANIEL
MADURAI, INDIA

A quick
word
Fundraising is not about getting
money from people though money is
important. It is about enabling people
to realize their aspirations to make
the world a better place. Through
support for an organization, they are
fulfilling such vision. In the process of
fundraising, one may meet people
who do not share the same vision as
the organization. There will be some
others who will support the cause by
participating either monetarily or
Dr. J. Christopher Daniel, Madurai,
otherwise. Anyhow,
in fundraising the2
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India

WHY FUNDRAISING IS
IMPORTANT?
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Dr. J. Christopher Daniel, Madurai,


India

SOME REASONS

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India

.continuation

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Fund raising is a science. But its rules are


more like a
rainbow than a formula..
Ekaterina Kim, Moscow

KEY PRINCIPLES AND


SKILLS OF
FUNDRAISING
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Dr. J. Christopher Daniel, Madurai,


India

Key Principles
To be more effective,
Ask
Understand

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India

continuation
Say
Be
Specify
Build
Persuade
accountable

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Dr. J. Christopher Daniel, Madurai,


India

Skills Required
Persistence
Coping
Radiating
Persuasiveness
Ability
Commitment

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continuation
Dreaming
Good

Confidence
Truthfulness
Ability
to make

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TECHNIQUES OF
FUNDRAISING
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Techniques
Setting up a local fundraising group

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..continuation
Direct mailing to potential donors

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About the Author


Dr. J. Christopher Daniel M.A., Ph.D
Worked as a collegiate professor of Social Work and
Human Resources Management for over 35 years
Authored over 150 articles published in national
and international journals, newspapers and
websites
Founding Executive Director of Goodwill Social
Work Centre, Madurai, India. http://
www.goodwillsocialworkcentre.org
Currently serving as Vice-President/ Director, The
Claire Power Murphy Foundation & free online
school, Florida, USA
E-mail : chrisdangswc@ gmail.com
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Dr. J. Christopher Daniel, Madurai,


India

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