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Lecture 1
Lecture 1
Lecture 1
RESEARCH
The
WHAT
WHY and
HOW OF RESERACH
TYPES OF RESERACH
WHICH CRITERIA?
Basic and Applied research (Business research)
Exploratory, Descriptive, and Explanatory (based
on the objective of carrying out a study)
Positivism/quantitative and interpretivism
/qualitative (based on research paradigm)
Evaluation, action, analytical or statistical
researches etc.,
RESEARCH ETHICS
Discuss questions