Measuring and comparing Brand Equity of

Bahria University with other universities

(NUST, Iqra, Air and Fast)

FINAL PROJECT

Introduction
Business environment is becoming
competitive with each passing day
and there are several organizations
providing similar range of services
and products to the market.
education sector is also developing
rapidly and with the privatization of
institutes, a trend of establishment of
universities in populated areas is
becoming common.

 Once the university is successfully

developed and entire academic programs
are being set-up, the next step is to attract
huge number of candidates and develop
favorable brand image as compared to the
well established institutes.
This study aims to explore the concept of
brand equity in relevance with educational
sector of Pakistan.

 For this reason Bahria University has

been taken as client organization and
the concept has been implemented
in order to compare it with other
competing universities (NUST, Iqra,
Air and Fast).

Entrepreneurial aspect
From this aspect we can make an
organization where we can compare
Brand Equity of an organization with
other and give them certain
recommendations.
We can go for any organization, like
other then educational institutions
and compare their Brand Equity with
their respective sompetitors.