Professional Documents
Culture Documents
Swot Space QSPM USE
Swot Space QSPM USE
Swot Space QSPM USE
com
ScienceDirect
Procedia - Social and Behavioral Sciences 211 (2015) 688 695
QG*OREDO&RQIHUHQFHRQ%XVLQHVVDQG6RFLDO6FLHQFH*&%666HSWHPEHU
%DOL,QGRQHVLD
'HYHORSLQJ&RPSHWLWLYH6WUDWHJLF0RGHO8VLQJ4XDQWLWDWLYH6WUDWHJLF
3ODQQLQJ0DWUL[4630$SSURDFKIRU+DQGLFUDIWV&HUDPLF,QGXVWU\
LQ3XOXWDQ0LQDKDVD5HJHQF\
0HUOLQD,YROHWWL:DOXNRZD
6KDQH$QQHNH3DQJHPDQDQE
a,b
Manado State of Polytechnic, Polytechnic Campus at Buha Village, 95252 Manado Indonesia
$EVWUDFW
3XOXWDQ &HUDPLFV ORFDWHG LQ 0LQDKDVD 5HJHQF\ KDV EHHQHVWDEOLVKHG IRU GHFDGHV DQG KDYH D VLJQLILFDQW LPSDFW RQ WKH ORFDO
HFRQRP\+RZHYHUWKLVLQGXVWU\LVQRWDEOHWRFRPSHWHZLWKWKHQHZSURGXFWV6RPHRIWKHZHDNQHVVHVFDQEHLGHQWLILHGQDPHO\
WKHSURYLGHUGRHVQRWKDYHYLVLRQUDZPDWHULDOVWKHHQGSURGXFWLVQRWFRPSHWLWLYH7KLVUHVHDUFKLVH[SHFWHGWRDQDO\]HWKHLQWHUQDO
DQGH[WHUQDOHQYLURQPHQWWKDWDIIHFWWKHLQGXVWU\RSHUDWLRQDQGWRGHYHORSPRGHORIVWUDWHJ\WRFRPSHWHLQWKHPDUNHW7KHUHVXOW
LVWKHLQGXVWU\FDQEHSRVVLEO\SRVLWLRQHGDVDFRPSHWLWLYHLQGXVWU\DQGKDVDSURVSHFWWRJURZ
7KH$XWKRUV3XEOLVKHGE\(OVHYLHU/WG
2015 The Authors. Published by Elsevier Ltd. This is an open access article under the CC BY-NC-ND license
(http://creativecommons.org/licenses/by-nc-nd/4.0/).
3HHUUHYLHZXQGHUUHVSRQVLELOLW\RIWKH2UJDQL]LQJ&RPPLWWHHRIWKHQG*&%66
Peer-review under responsibility of the Organizing Committee of the 2nd GCBSS-2015
Keywords:3XOXWDQ&HUDPLF0RGHO6WUDWHJLF0DUNHWLQJ*RDOV0LQDKDVD5HJHQF\
,QWURGXFWLRQ
&HUDPLFV DUH DQ LQWHJUDO SDUW RI WKH HFRQRP\ RI 3XOXWDQ YLOODJH FRPPXQLW\ )RU GHFDGHV IURP JHQHUDWLRQ WR
JHQHUDWLRQWKHSHRSOHRIWKLVYLOODJHKDYHPDGHWKHPDQXIDFWXUHRIFHUDPLFVDVWKHLUPDLQMREVVRWKHFHUDPLFKDV
EHFRPH "trademark" RI WKLV FRPPXQLW\ 6RFLHW\ LQ DOPRVW DOO RI WKH UHJLRQV LQ WKH SURYLQFH RI 1RUWK 6XODZHVL
FRQVLGHUVFHUDPLFVLGHQWLFDOZLWK3XOXWDQYLOODJHDQGYLFHYHUVDDVDV\PELRVLV.$VREVHUYHGDOWKRXJKWKHSUHVHQFH
RIWKHVHFHUDPLFVKDVEHHQDURXQGIRUGHFDGHVSXOXWDQFHUDPLF60(FDQQRWFRPSHWHZLWKQHZcompetitors,LQWHUPV
&RUUHVSRQGLQJDXWKRU7HO
E-mail address:,YROHWWLZDOXNRZ#JPDLOFRP
1877-0428 2015 The Authors. Published by Elsevier Ltd. This is an open access article under the CC BY-NC-ND license
(http://creativecommons.org/licenses/by-nc-nd/4.0/).
Peer-review under responsibility of the Organizing Committee of the 2nd GCBSS-2015
doi:10.1016/j.sbspro.2015.11.104
Merlina Ivoletti Walukow and Shane Anneke Pangemanan / Procedia - Social and Behavioral Sciences 211 (2015) 688 695
689
RITXDOLW\GHVLJQLQQRYDWLRQTXDOLW\RIUDZPDWHULDOVDVZHOODVdistribution channels.,QUHODWLRQWRWKHODVWPHQWLRQHG
IDFWRU3XOXWDQFHUDPHFVDUHVROGdoor to doorZLWKDbrandWKDWisZHDNFRPSDUHGZLWKWKRVHRIRWKHUcompetitors.
)URPWKHVRFLRORJLFDODVSHFW3XOXWDQFHUDPLFVKDYHEHFRPHWKHLGHQWLW\RIWKHFRPPXQLW\WKXVQHHGHGDVWUDWHJ\WR
EHDEOHWRPDNHLWVXUYLYHDQGUHPDLQSDUWRIWKHHFRQRP\DQGRIWKHFRPPXQLW\
,QDFFRUGDQFHZLWKWKHUHVXOWVRILQWHUYLHZVZLWKVRPHRIWKHFUDIWVPHQLQWKHODVWIHZ\HDUVVDOHVGHFUHDVHG
DQGHYHQPRUH7KLVLVGXHWRWKHWLJKWFRPSHWLWLRQEHFDXVHRIWKH$VHDQ(FRQRPLF&RPPXQLW\HUDZKHUHPDUNHWV
EHFRPHPRUHRSHQWRLQIORZVDQGRXWIORZVRIJRRGVDQGVHUYLFHV7KHUHLVDOVRWKHGHYHORSPHQWRIWHFKQRORJ\WKDW
KDVEHHQDOWHULQJWKHEX\HUVDQGVHOOHUVDFFHVVDQGH[LWDPRQJUHJLRQVDQGHYHQDPRQJFRXQWULHVWKDWDUHJHWWLQJIDVWHU
DQGHDVLHU3UREOHPVIDFHGE\WKHVHFUDIWVPHQKDYHFDXVHGDQLQFUHDVLQJO\WLJKWFRPSHWLWLRQDQGWKUHDWHQWKHH[LVWHQFH
RISXOXWDQFHUDPLFVLQGXVWU\5LJKWQRZLQWKHPDUNHWWKHUHDUHPDQ\VLPLODUSURGXFWVRULJLQDWLQJIURPRXWVLGHWKH
UHJLRQVXFKDV-DYD%DWDPHYHQIURPRWKHUFRXQWULHVVXFKDV7DLZDQZLWKPRUHFRPSHWLWLYHSULFHV
)DFLQJLQFUHDVLQJO\ILHUFHFRPSHWLWLRQDQ60(VKRXOGKDYHDUHOLDEOHVWUDWHJ\LQRUGHUWRZLQWKHFRPSHWLWLRQ
EHFDXVH LW LV D FRPSHWLWLYH VWUDWHJ\ LQ D SODQQHG VWUDWHJLF VWHS WKDW ZLOO EH DEOH WR FRPSHWH DQG VXUYLYH LQ WKH
FRPSHWLWLRQDWWUDFWWKHDWWHQWLRQRIFRQVXPHUVDVZHOODVVHL]HWKHPDUNHW
7KHSXUSRVHVRIWKLVVWXG\DUH
x 7RIRUPXODWHDPRGHORIFRPSHWLWLYHVWUDWHJ\FRPSHWLWLYHVWUDWHJ\IRU3XOXWDQFHUDPLFVLQ0LQDKDVD
x 7RLGHQWLI\DQGDQDO\]HSUREOHPVIDFHGE\3XOXWDQFHUDPLFVLQGXVWU\LQ0LQDKDVD
x 7RLGHQWLI\DQGDQDO\]HLQWHUQDOIDFWRUVDVVWUHQJWKVDQGZHDNQHVVHVDQGH[WHUQDOIDFWRUVDVWKHRSSRUWXQLWLHV
DQGWKUHDWVIRUWKH3XOXWDQFHUDPLFVLQGXVWU\LQ0LQDKDVDLQIDFLQJFRPSHWLWLRQ
x 7RGHWHUPLQHWKHVWUDWHJLFSRVLWLRQLQJRI3XOXWDQFHUDPLFVLQGXVWU\LQ0LQDKDVDLQIDFLQJWKHFRPSHWLWLRQ
x 7RFUHDWHDUHOLDEOHPRGHORIFRPSHWLWLYHVWUDWHJ\IRUWKH3XOXWDQ&HUDPLFVLQGXVWU\LQ0LQDKDVDLQIDFLQJ
WKH\FRPSHWLWLRQ
/LWHUDWXUH5HYLHZ
2.1. Small and Medium Industry
%DVHGRQWKHGHFUHHRIWKHPLQLVWHURI,QGXVWU\1R0,LVVXHGE\WKH'HSDUWPHQWRI,QGXVWU\VPDOO
LQGXVWU\ LV HFRQRPLF DFWLYLW\ SHUIRUPHG E\ LQGLYLGXDOV RU KRXVHKROGV DQG D ERG\ LQWHQGHG WR SURGXFH JRRGV DQG
VHUYLFHVIRUFRPPHUFLDOSXUSRVHVZLWKDUHODWLYHO\VPDOODPRXQWRIODERUDQG:KLOH60(VDVWKHGULYLQJIRUFHRIWKH
UHJLRQDUHLQGXVWULHVWKDWSURGXFHJRRGVDQGVHUYLFHVWKDWXVHUDZPDWHULDOVPDLQO\EDVHGRQWKHXWLOL]DWLRQRIQDWXUDO
UHVRXUFHVWDOHQWVDQGWUDGLWLRQDODUWZRUNIURPWKHORFDODUHD
7KHFKDUDFWHULVWLFVRIWKLVLQGXVWU\JURXSDUHXVLQJORFDOUDZPDWHULDOVWKDWDUHHDVLO\REWDLQHGHDV\SURFHVVRI
SURGXFWLRQWKDWFRQWUROOHGE\ORFDOFRPPXQLWLHVPRVWSURGXFWVFDQEHDEVRUEHGE\WKHORFDOGRPHVWLFPDUNHWODERU
LQWHQVLYH RU WR DEVRUEV D ORW RI ODERU LQYROYLQJ WKH ORFDO FRPPXQLW\ DQG KDYLQJ WKH SRWHQWLDO WR EH GHYHORSHG
HVSHFLDOO\ZKHQLWFDQEHGHYHORSHGDVDVXSHULRUSURGXFW
6PDOOLQGXVWULHVDUHLQGXVWULHVWKDWKDYHUHODWLYHO\OLWWOHFDSLWDOVLPSOHWHFKQRORJ\ZRUNHUVDUHOHVVWKDQSHRSOH
WKHSURGXFWVDUHVWLOOPRGHVWDQGPDUNHWLQJORFDWLRQDUHVWLOOOLPLWHG)RUH[DPSOHWKHFUDIWLQGXVWU\DQGIRRGLQGXVWU\
,QWHUPVRIFDSLWDOVPDOOLQGXVWU\KDVDUHODWLYHO\VPDOOFDSLWDO
6PDOOLQGXVWULHVDUHLQGXVWULDODFWLYLWLHVFDUULHGRXWLQWKHKRPHVRIUHVLGHQWVZKRVHZRUNHUVDUHPHPEHUVRIWKH
IDPLO\ZKRDUHQRWWLHGWRZRUNLQJKRXUVDQGSODFH6PDOOLQGXVWULHVFDQDOVREHLQWHUSUHWHGDVSURGXFWLYHEXVLQHVV
DJULFXOWXUHZKHWKHULWLVWKHPDLQOLYHOLKRRGRUE\SURGXFWV
'HILQLWLRQ RI VPDOO DQG PHGLXP ,QGXVWU\ DFFRUGLQJ WR /DZ 1R RI LV 6PDOO LQGXVWU\ LV SURGXFWLYH
HFRQRPLFDFWLYLW\WKDWVWDQGVDORQHFDUULHGRXWE\DQLQGLYLGXDORUEXVLQHVVHQWLW\WKDWLVQRWDVXEVLGLDU\RZQHG
FRQWUROOHGRUEHFRPHSDUWHLWKHUGLUHFWO\RULQGLUHFWO\RIDPHGLXPRUODUJHEXVLQHVVHVWKDWKDYHQHWDVVHWVRIPRUH
WKDQ5SILIW\PLOOLRQGROODUVWRDPD[LPXPRI5SILYHKXQGUHGPLOOLRQUXSLDKVQRW
LQFOXGLQJODQGDQGEXLOGLQJVRUKDYHDQQXDOVDOHVRIPRUHWKDQ5SWKUHHKXQGUHGPLOOLRQGROODUVXSWR
DPD[LPXPRI5SWZRELOOLRQILYHKXQGUHGPLOOLRQUXSLDKV
:KLOH PHGLXP LQGXVWU\ LV SURGXFWLYH HFRQRPLF DFWLYLW\ WKDW VWDQGV DORQH ZKLFK LV GRQH E\ WKH LQGLYLGXDO RU
EXVLQHVVHQWLW\WKDWLVQRWDVXEVLGLDU\RUEUDQFKRIDFRPSDQ\QRWRZQHGFRQWUROOHGRUEHDSDUWHLWKHUGLUHFWO\RU
LQGLUHFWO\RIVPDOOEXVLQHVVHVRUODUJHEXVLQHVVHVWKDWKDYHDQHWZRUWKIURP5SILYHKXQGUHGPLOOLRQ
690
Merlina Ivoletti Walukow and Shane Anneke Pangemanan / Procedia - Social and Behavioral Sciences 211 (2015) 688 695
Merlina Ivoletti Walukow and Shane Anneke Pangemanan / Procedia - Social and Behavioral Sciences 211 (2015) 688 695
691
692
Merlina Ivoletti Walukow and Shane Anneke Pangemanan / Procedia - Social and Behavioral Sciences 211 (2015) 688 695
)LJXUH6WUDWHJLFpositioning of3XOXWDQ&HUDPLFVVPDOODQGPHGLXPLQGXVWU\LQ
0LQDKDVD,Q)DFLQJ&RPSHWLWLRQZLWKD6:27$QDO\VLV
,QWKLVDQDO\VLVUHVXOWHGLQHLJKWDOWHUQDWLYHVWUDWHJLHVZLWKDYDULHW\RISURJUDPVWKDWFDQEHLPSOHPHQWHGE\WKH
FUDIWVPHQRIFHUDPLFVSXOXWDQLQ0LQDKDVDUHJHQF\LQWKHIDFHRIZRUOGFRPSHWLWLRQQDPHO\([SDQGLQJWKHPDUNHW
ERWKLQWKHUHJLRQRXWVLGHWKHUHJLRQDQGHYHQDEURDG7KHSUHVHQFHRISDUWQHUVFRRSHUDWLRQZLWKRWKHUDIILOLDWHG
FRPSDQLHV(VWDEOLVKLQJWKH$VVRFLDWLRQ,PSURYLQJPDUNHWLQJPDQDJHPHQW,PSURYLQJWKHFRPSHWLWLYHQHVV
RISURGXFWVFRRSHUDWLRQLVQHHGHG,PSURYLQJKXPDQ5HVRXUFHVDQG'LYHUVLILHG3URGXFWV:LWKWKH6:27
DQDO\VLVKDVFUHDWHGHLJKWDOWHUQDWLYHVWUDWHJLHVZLWKDYDULHW\RISURJUDPVWKDWFDQEHXVHGE\FUDIWVPHQLQ0LQDKDVD
UHJHQF\DQGRIWKHHLJKWVWUDWHJLHVWKDWKDYHSURGXFHGUHVXOWVZLWKVXEVHTXHQW6:27DQDO\VLVIROORZHGE\DQDO\VLV
4630 (Quantitative Strategic Planning Matrix), WR GHWHUPLQH WKH UHODWLYH LQWHUHVW (Relative attractiveness) RI WKH
LPSOHPHQWDWLRQRIDOWHUQDWLYHVWDUHJL7KHJRDOLVWRPHQGDSWNDQEHVWVWUDWHJ\DQGFRFRFNDQGDOORZVDSULRULW\WREH
LPSOHPHQWHGWKHUHVXOWVRIWKHDQDO\VLV4630FDQEHGHWHUPLQHGE\WKHSULRULW\VWUDWHJLHVWKDWFRXOGEHLPSOHPHQWHG
E\H[LVWLQJSXOXWDQFHUDPLFDUWLVDQVLQ0LQDKDVDUHJHQF\LQWKHIDFHSHUDVDLQJDQFDQEHVHHQLQWKHWDEOHEHORZ
4.3. QSPM Analysis (Quantitative Strategic Planning Matrix)
7DEOH0DWUL[4630(Quantitative Strategic Planning Matrix)
&RPSHWLQJ6WUDWHJLHVRI6PDOODQG0HGLXP3XOXWDQ&HUDPLFVFUDIWLQ0LQDKDVDDFFRUGLQJWR3ULRULW\6FDOH
12
675$7(*,&
.2'(
7$6
([SDQGLQJPDUNHWVERWKLQWKHUHJLRQDQGRXWVLGHWKHUHJLRQ
DVZHOODVDEURDG
6
(VWDEOLVKLQJFRRSHUDWLRQZLWKRWKHUFRPSDQLHV
6
Merlina Ivoletti Walukow and Shane Anneke Pangemanan / Procedia - Social and Behavioral Sciences 211 (2015) 688 695
(VWDEOLVKLQJ$VVRFLDWLRQ
:2
,PSURYLQJPDUNHWLQJPDQDJHPHQW
:
,PSURYLQJWKHSURGXNFRPSHWLWLYHQHVV
67
(VWDEOLVKLQJUHTXLUHGFRRSHUDWLRQ
67
,PSURYLQJ+XPDQ5HVRXUFHV
:7
'LYHUVLI\LQJSURGXFW
:7
693
7KHDQDO\VLVRI4630PDWUL[VKRZVWKDWWKHRUGHURIVWUDWHJLSULRULWLHVWKDQFDQEHDSSOLHGE\3XOXWDQ&HUDPLFV
FUDIWVPHQLQ0LQDKDVDLVDVIROORZV'LYHUVLILFDWLRQRISURGXFWVSUHVHQFHRISDUWQHUVKLSZLWKRWKHUFRPSDQLHV
(VWDEOLVKLQJWKH$VVRFLDWLRQ,PSURYLQJ+XPDQUHVRXUFHVDQG3URPRWLRQRIH[SDQGLQJPDUNHWVKDUH
4.4 Competitive Strategy Model of Pulutan Ceramics SMI
)URPWKHDQDO\VLVD4630PDWUL[PRGHORIFRPSHWLWLYHVWUDWHJ\RI3XOXWDQ&HUDPLFV6PDOODQG0HGLXP,QGXVWULHV
60,LQ0LQDKDVDFDQEHSUHVHQWHGDVIROORZV
&5($7(
$626,$6,$7,21
352'8&7
',9(56,),&$7,21
(1+$1&(
&203(7,7,9(1(
0$5.(7(;3$17,21
3$71(56+,3
,1&5($6(+80$1
5(6285&(6
,03529,1*
0$1$*(0(176<67(0
&2/$%25$7(:,7+
,03257(5(;3257(5
)LJXUH&RPSHWLWLYH6WUDWHJLF0RGHO8VLQJQuantitative Strategic Planning Matrix (QSPM) Approach)RU+DQG\FUDIWV&HUDPLF
,QGXVWU\LQ3XOXWDQ0LQDKDVD5HJHQF\
&RQFOXVLRQV$QG5HFRPPHQGDWLRQV
%DVHGRQWKHUHVXOWVRIWKHGLVFXVVLRQDERYHVRPHRIWKHFRQFOXVLRQVDUH
x 3XOXWDQ&HUDPLFV,QGXVWU\LQ0LQDKDVDVWLOOORVWWKHFRPSHWLWLRQEHFDXVHRIWKHSUREOHPVIDFHGLQFOXGLQJTXDOLW\
RU TXDOLW\ RI SURGXFWV VWLOO KDV QRW PHW WKH VWDQGDUGV PDQ\ FRQVXPHUV DUH QRW VDWLVILHG ZLWK WKH UHVXOWV RI WKH
SURGXFWVWKDWKDYHEHHQSURGXFHG%HVLGHVWKHWHFKQRORJLFDOHTXLSPHQWXVHGLVQRWDGHTXDWHOLPLWHG$GGLWLRQDO
UDZPDWHULDOLVVWLOOGLIILFXOWWRREWDLQGXHWROLPLWHGUHVRXUFHVDQGOLPLWHGIXQGV7KHPDUNHWLQJRIWKHSURGXFWVRI
WKHFUDIWVPHQKDVOHVVDFFHVVWRWUDQVSRUWDWLRQDQGDGHTXDWHLQIRUPDWLRQVRWKDWLWLVOLPLWHGDQGQRWJURZLQJ7KH
YHU\OLPLWHGFRVWFDSLWDOUHVXOWVLQSURGXFWVZKLFKDUHQRWDSSURSULDWHDVGHPDQGHGE\WKHFXVWRPHUV%HVLGHVWKH
ORFDOJRYHUQPHQWLQVWLWXWLRQVKDYHYHU\OHVVDWWHQWLRQUHVXOWLQJWKHVORZGHYHORSPHQWRI3XOXWDQ&HUDPLFV60(
694
Merlina Ivoletti Walukow and Shane Anneke Pangemanan / Procedia - Social and Behavioral Sciences 211 (2015) 688 695
x 7KHUHDUHYDULDEOHVRI,QWHUQDODQGH[WHUQDOIDFWRUV2IWKHVHYDULDEOHVDUH9DULDEOHVDUH,QWHUQDOIDFWRUVDQG
YDULDEOHVH[WHUQDOIDFWRUV7KHDUHHLJKWYDULDEOHVRIVWUHQJWKVDQGYDULDEOHVRIZHDNQHVVHV([WHUQDOIDFWRUV
FRQVLVWRIVHYHQYDULDEOHVRIRSSRUWXQLWLHVDQGYDULDEOHVRIWKUHDWKV
x 7KH UHVXOWVRI63$&( PDWUL[ DQDO\VLV VKRZ WKDW 3XOXWDQ&HUDPLFV &UDIWV 60( LQ 0LQDKDVD LQ WKH IDFLQJ WKH
FRPSHWLWLRQLVLQDFRPSHWLWLYH7KHSRVLWLRQRIWKHIRXUWKH4XDGUDQWVKRZWKDWWKHLQGXVWU\LVLQWKHSRVLWLRQRID
JUHDWFRPSHWLWLYHDGYDQWDJHLQDQLQGXVWU\WKDWLVJURZLQJUDSLGO\
x 7KH4630PDWUL[DQDO\VLVUHVXOWVVKRZWKDWWKHUHDUHVWUDWHJ\DVSULRULWLHV6WUDWHJLHVWKDWFDQEHGRQHE\WKH
3XOXWDQFHUDPLFVLQ0LQDKDVDDFFRUGLQJWRWKHRUGHUDUH(VWDEOLVKLQJDVVRFLDWLRQVSURGXFWGLYHUVLILFDWLRQWKH
SDUWQHUV FRRSHUDWLRQ ZLWK RWKHU DIILOLDWHG FRPSDQLHV ,QFUHDVLQJ KXPDQ UHVRXUFHV ([SDQGLQJ PDUNHW VKDUH
(QKDQFLQJFRPSHWLWLYHQHVV,PSURYLQJV\VWHPPDQDJHPHQWFRRSHUDWLRQZLWKLPSRUWHUVDQGH[SRUWHUV
,QIDFLQJVWULFWFRPSHWLWLRQWKH3XOXWDQ&HUDPLFV60,LQ0LQDKDVDSHUIRUPVWKHIROORZLQJSURJUDP
x 7KH3XOXWDQ&HUDPLFV60,FUDIWVPHQLQ0LQDKDVDPXVWAddmodels and typesSD\DWWHQWLRQWRWKHSULFH
each productKDYHDFRRSHUDWLRQ with hotels, restaurants / cafes for using ceramic crockery&RRSHUDWHZLWK
DGLVWULEXWRURIUDZPDWHULDOV(VWDEOLVKFRRSHUDWLYH3HUIRUPFRRSHUDWLRQZLWKDGLVWULEXWRURIUDZPDWHULDOV
,PSURYHWKHVNLOOVZLWKWKHWUDLQLQJLQYROYLQJWKHPDVWHU\RISURGXFWLRQWHFKQRORJ\&RQGXFWSURPRWLRQ
3URPRWLRQKHOGRQWKHFDPSXVRI+LJKHU(GXFDWLRQIRUWKHVWXGHQWVKROGRQOLQHSURPRWLRQJHWVXSSRUW
IURPJRYHUQPHQWWRLVVXHDUHJXODWLRQRQWKHPDQGDWRU\XVHRISXOXWDQFHUDPLFLQDOOKRWHOVUHVWDXUDQWVFDIHV
DQGVDORQVWKDWLVLQWKHSURYLQFHRI1RUWK6XODZHVLLQFUHDVHTXDOLW\ZD\RISDLQWLQJUHILQHSURGXFWVWKDWDUH
VWLOOURXJKWKHPD[LPXPFRPEXVWLRQWHFKQLTXHVGRZQORDGLQJDPJURXQGPLOOLQJPDFKLQHWRROVXPS&RQGXFW
D FROODERUDWLRQ LQ H[SDQGLQJLPSRUW PDUNHW -RLQ H[KLELWLRQV LQ DQGRXWVLGH WKH UHJLRQ DQG DEURDGRSHQ D
FRXQWHULQDPDOO$WWHQGHQWUHSUHQHXUVKLSWUDLQLQJGHYHORSSURGXFWVWKDWXVHUDZPDWHULDOVPL[LQJ
x (TXLSPHQWWHFKQRORJ\XVHGPXVWFRPSO\ZLWKWKHUHTXLUHPHQWDIIRUGDEOHDQGFDQEHXVHGHIILFLHQWO\,I\RX
ZDQWWRWKULYHLWPXVWEHDEOHWRNHHSDEUHDVWRIPRGHUQWHFKQRORJ\DQGHTXLSPHQW
x 3XOXWDQ&HUDPLFV60(FUDIWVPHQUHTXLUHDGGLWLRQDOIHHGVWRFNIL[HGRUFDQEHREWDLQHGFRQWLQXRXVO\E\KDYLQJ
IL[HGGLVWULEXWRU
x ,QPDUNHWLQJLVQHHGHGVRWKDWWKHRSWLPDOSHUIRUPDQFHRI3XOXWDQ&HUDPLFV60(LQ0LQDKDVDFDQFRPSHWHLQ
LQWHUQDWLRQDOPDUNHWV
x 7REHDEOHWRZLQLQWKHFRPSHWLWLRQ3XOXWDQ&HUDPLFV60(LQ0LQDKDVDDVDGULYHURIWKHUHJLRQVKRXOGFRQWLQXH
WREHVXSSRUWHGE\WKHJRYHUQPHQWWRFUHDWHPRUHFRQGXFLYHEXVLQHVVFOLPDWHLQFOXGLQJRXWOLQHGLQWKHOHJLVODWLRQ
WKHIDFLOLW\WRVXSSRUWDFFHVVWRFDSLWDODFFHVVWRLQIRUPDWLRQWHFKQRORJ\LPSURYHWKHTXDOLW\RIKXPDQUHVRXUFHV
WKURXJKHGXFDWLRQDQGWUDLQLQJ
x 2QHVWUDWHJ\WRERRVWWKHUROHRI60(VLQWKHIUHHPDUNHWLVWRJURZVWURQJPHGLXPVL]HGHQWHUSULVHVLQEXLOGLQJ
WKHLQGXVWU\:LWKWKHUDSLGDGYDQFHPHQWRIVPDOODQGPHGLXPHQWHUSULVHV3XOXWDQ&HUDPLFV60(LQ0LQDKDVD
5HJHQF\FDQLPSURYHWKHOLYHVRIUXUDOFRPPXQLWLHVVRWKDWLQWKHQH[W\HDUVLWLVH[SHFWHGWKDW3XOXWDQYLOODJH
ZLOOEHDWRXULVPYLOODJHWKDWZLOOPDNHWKHSHRSOHRI0LQDKDVD5HJHQF\SURXQG
$SSHQGL[
7DEOH6SDFH$QDOLVLVRI3XOXWDQ&HUDPLFV+DQG\FUDIW60(0LQDKDVD5HJHQF\
326,7,21
,17(51$/675$7(*,&)$&725
5$7,1*
326,7,21
(;7(51$/675$7(*,&)$&725
5$7,1*
),1$1&,$/675(1*7+)6
(19,520(17$/67$%,/,7<(6
&XVWRPHUV/R\DO
(DV\&DSLWDO/RDQ
7RXULVP/R\DO
'HFUHDVLQJEX\LQJSRZHU
,PSRUWSURGXFWV
7KUHDGRIFRPSHWLWRULQWKHPDUNHW
&RS\LQJYDULDW\PRGHOV
695
Merlina Ivoletti Walukow and Shane Anneke Pangemanan / Procedia - Social and Behavioral Sciences 211 (2015) 688 695
7RWDO
3URGXFWLRQFRVWLQFUHDVH
$YHUDJH
&203(7,7,9($'9$17$*(&$
,1'8675,$/675(1*7+,6
([SHQVLYH5DZ0DWHULDOV
:LWKRXWWKH*RDOV
(FRQRPLF*URZWK
,QYHVWPHQW3ROLFLHV
0RQRWRQRXV3URPRWLRQ
0,&(
3URGXFW4XDOLW\
3RSXODWLRQ*URZWK
/HYHORIHGXFDWLRQ
,QWHULRU'HYHORSPHQW
)DPLO\0DQDJHPHQW
&RPPXQLW\/LIH6W\OH
+LJK3URGXFW3ULFH
,QIRUPDWLRQ7HFKQRORJ\'HYHORSPHQW
6PDOO%XVLQHVV&DSLWDO
7RWDO
$YHUDJH
5HIHUHQFHV
'DYLG)5Strategic Management Concepts.)UDQFLV0DULRQ8QLYHUVLW\3UHQWLFH+DOO8SSHU6DGGOH5LYHU1HZ-HUVH\
)LUGDXV\ . DQG 6XQDUGL 5 Small Industry Information System Based WAP (Wireless Application Protocol). (OHFWULFDO (QJLQHHULQJ
3URJUDP)DFXOW\RI,QGXVWULDO7HFKQRORJ\8QLYHUVLW\RI$KPDG'DKODQ<RJ\DNDUWD
.XQFRUR0. Economic Development7KHRU\,VVXHVDQGSROLFLHV833$03<.31<RJ\DNDUWD
5DQJNXWL)SWOT Analysis Techniques Dissecting the Business Case6FKRODVWLF-DNDUWD
6XJL\RQRQuantitative Approach Educational Research Methods, Qualitative and R & D.$OIDEHWD%DQGXQJ
6XEDJ\R3-Research Methods in Theory and Practice5LQHND&LSWD-DNDUWD
8PDU+Strategic Management In Action.37*UDPHGLD-DNDUWD3RUWHU Competitive Advantage : Creating and Sustaining Superior
Performance1HZ<RUN3HQHUELW7KH)UHH3UHVV
3RUWHUCompetitive Advantage : Creating and Sustaining Superior Performance1HZ<RUN3HQHUELW7KH)UHH3UHVV