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www.thabethejazi.

com


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Place
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SWOT

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3
Segmentation

3
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3
:

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Targeting

4
Positioning

4ps


Marketing Mix


Target Market



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%1


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% 6,4


%1 !!


16,7%


%1 !!

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%1 !!

26%


%1 !!

28,7%

Promotion Mix

Advertising

Personal Selling

Events

Public relations

Sales Promotion

Direct marketing

Promotion Mix

Advertising

Promotion Mix

Advertising

Promotion Mix

Advertising

:


.

Promotion Mix

Advertising

Promotion Mix

Advertising

Promotion Mix

Advertising

Promotion Mix

Advertising

Promotion Mix

Advertising

Promotion Mix

Advertising

Promotion Mix

Advertising

Promotion Mix

Personal Selling

Promotion Mix

Personal Selling

Promotion Mix

Events

Promotion Mix

Public relations

Promotion Mix

Public relations

Promotion Mix

Sales Promotion

Promotion Mix

Direct marketing

Promotion Mix

Direct marketing


100
90
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100
90
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100
90
80
70
60
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40
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100
90
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60
50
40
30
20
10

100
90
80
70
60
50
40
30
20
10

100
90
80
70
60
50
40
30
20
10

100
90
80
70
60
50
40
30
20
10

100
90
80
70
60
50
40
30
20
10

100
90
80
70
60
50
40
30
20
10

100
90
80
70
60
50
40
30
20
10

100
90
80
70
60
50
40
30
20
10

100
90
80
70
60
50
40
30
20
10


:
.

.
.
.
.

.1 :

Second benefit positioning

Triple benefit positioning

:
.1 .
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thabet@thabethejazi.com

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