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Lecture 3 - Week 3
Lecture 3 - Week 3
Lecture 3 - Week 3
Introduction
PESTEL analysis
2.
. The
Presence of substitutes
Price elasticity
Differentiation
10
Threat of entry
11
Creating Barriers
12
Capital requirements
13
Economies of scale
14
15
16
17
Rivalry: concentration
18
19
20
21
Bargaining power of
customers
In output markets, customer influence
depends upon two distinct factors:
1.
2.
22
23
2.
24
25
26
27
Competitor analysis
28
29
30
Scenario planning
31
32
Strategic groups
33
34
35
Classroom exercises
Read Case Study 2: The grounded kangaroo? An
analysis of Qantas on pages 427 to 431 of the
textbook.
44
Summary
36
Summary (Cont.)
37