Freshwater Pollution Campaign Poster Scoring Guide

Your campaign poster must take into account 2 of the common pollutants tested in the
freshwater pollution activity. It must include the source of the pollutant and implications to
aquatic organisms. It must also include a plan for decreasing the amount of pollution in our
freshwater reservoirs.
4
All graphics are
related to the topic
and make it easier
to understand.

3
All graphics relate
to the topic.

2
Much of the
information on the
poster is unclear
or too small.

1
Graphics do not
relate to the topic.

Layout and Design

All information on
the poster is in
focus and can be
easily viewed.

Most of the
information on the
poster is in focus
and the content
easily viewed and
identified.

Most of the
information on the
poster is in focus
and the content is
not easily viewed
and identified.

Much of the
information on the
poster is unclear or
too small.

Organization

Information is very
organized with
clear titles and
subheadings.

Information is
organized with
titles and
subheadings.

Information is
organized, but
titles and
subheadings are
missing or do not
help the reader
understand.

The information
appears to be
disorganized.

Coverage of
pollutants

Details on the
poster capture the
important
information about
the 2 freshwater
pollutants and
increase
understanding.

Details on the
poster include
important
information but
may need more
information to
understand fully.

Details on the
poster relate to
the topic but are
too general or
incomplete. Only 1
freshwater
pollutant was
included.

Details on the
poster have little
or nothing to do
with the topic of
pollutants in
freshwater.

Solution to
problem

A realistic and cost

effective solution to
the problem was
well developed and
presented.

A realistic and cost

effective solution
was presented to
only one problem.

The solution
presented was
unrealistic and not
well thought out.

The solution to the

problem didnt
address the topic
of pollution.

Sources and Social

Media

Sources were
reputable and a
logical social media
plan was created.

Sources were
somewhat
reputable and a
social media plan
was created.

Sources were not

reputable and the
social media plan
was not complete.

Sources were
missing and the
social media plan
was not complete.

Presentation

The presentation
was the
appropriate length.
The slogan and
logo were eye
catching and
creative.

The presentation
was the
appropriate length.
The slogan and
logo was
somewhat eye
catching and
creative.

The presentation
was the
appropriate
length. The logo
and slogan
seemed to be an
afterthought.

The presentation
was too long or too
short. Some part of
the slogan or logo
was missing.

Use of Graphics