Social Media

for your business

Social Media
for your business

What is it? Social media are media designed to be

disseminated through social
interaction, using highly accessible
and scalable publishing techniques
Social Media
for your business

Its Uses In Marketing and Communication

 Control and expand the Brand
 Relay the messages quickly
 Reach new segments
 Diversify the marketing messages
 Generate more traffic
Social Media
for your business

In Product and Innovation

Its Uses  Get user feedbacks

 Create products that will correspond to user

needs

 Test new products

 Conduct surveys

 Run competition analysis in an easier and

faster way
Social Media
for your business

For the company

 New channels to share and get information

Its  New tools for achieving different results

Benefits  Get the people where they are

 Get to know the users and communicate with them

 Involve more users and employees in the Product

and Marketing processes

 Expand segments and reach people that were not

reachable with the traditional model
Social Media
for your business

For the users

Its  Have their say on products

 Be better tight to a brand

Benefits  Participate to a brand communication

 Be more involved in the company decisions

 Create the content that they like and that suits

to them
Social Media
for your business

#1 Ranked website in the Philippines

Facebook  Number of users on Facebook in Philippines:
12,795,240
 Number of male users on Facebook in
Philippines: 6,148,420
 Number of female users on Facebook in
Philippines: 6,541,940

 Fast communication & interaction

 Convenient sharing tool

 Better traffic & demographic analysis

Facebook Users
User Age Distribution

Male/Female User Ratio

Philippines ranked #10 in

site rankings for Facebook
Social Media
for your business

#10 Ranked website in the Philippines

Twitter  7,360,000 Filipino users as of June 2009

 Twitter users update more than average of 5

times a day.

 Fast communication & interaction

 Convenient and simple.

 Interlinked with most social media sites

Social Media
for your business

Tons of social media websites are

Others available online

 Friendster, Bebo and Myspace are secondary

social networking sites. Most of them are
considered a dead market.

 Flickr, Picasa, Youtube etc. are multimedia

sharing websites that can be used for free

 Blogs, Multiply, Tumblr are great for news

and article reading.
Social Media
for your business

Twitter

Approach Other Social

Media
Multiply

Information starts within the

company’s website then a bum
catchy piece of news is posted
on various channels and
Social
basically tells them to read or Bookmarking
Facebook

view more of it on the

company’s website. Search
Engine
Listing
Social Media
for your business

Spicing Up! Feedbacks from users lets you improve

and cater to their needs.

Personalization, convenience,
innovation and functionality are among
the key factors of a better social website.

Interaction within the website is necessary.