SURF EXCEL 45 GMS

Target Market :
Single Independent
urban students and
working class of age
group between 20 35
years, with income
between 25k 100k.

Distribution :
Supermarkets, small
retail stores, and online
shopping.

Positioning
Statement :
10 RUPAY ME, DAAG
HATAYEIN, HALF TIME
MEIN

Sales Strategy :
Overall sales growth by
5 % in 2 years.

Marketing Research:
Survey, Focused Group
Enjoying Monopolistic
competition.

Offering to
customers :
45 Gms powder sachet
in 10 Rs.

10% above the Ariel,

Brite, and Tide.

Service Strategy :
Strong distribution
channels via third party
(Agility, Allied,
InterGlobe)

Promotion Strategy :
TVC, Billboards, Social
Media + Apps. BTL
Ground Market
Activation.

Other Marketing
component:
Introducing new Scent
(Lavender) and Flavor
(Lemon).

Price Strategy :

THANK YOU
Group Member:
Mohsin Hussain, Mikail
Toru, Amna Khan,
Shoaib Wahab, Shafaq
Tariq.