had to make sure that lo
ed
needed to
rious different magazines and what thelr target audience
rch up my
also had to think about the genre of the ms
12 dean in but if
not only to get mor
fc and they probably would be
had the same target audience
interested in my new fi. For example even if aga
‘as my film they wouldrit be right to publish my
2 magazines that caught my eye
whilst doing my research was
empire magazine, this is a film
magazine, which is highly
respected, if | got my film poster
published in that magazine, my film
would automatically have a good
reputation attached to it, also the
audience that read empire
magazines film my target audience
Not to mention if they are reading
Empire magazine then they
probably have a good film
knowledge and their judgement
will be respected so if they see the
film poster and think it looks good
and suggest it to people then this
may draw more audience in.However, I then started to think that
the audience of Empire magazine is a
Very niche audience, although itis a
massive magazine only people that
really love films will read it.
Furthermore, when looking in to its
‘audiences the magazines audience is
predominately men, whereas my
target audience is men and females.
Therefore half of my target audience
is not being targeted. This lead me to
look at other magazines such as
cosmopolitan. Even though this
magazine has the same issue with
gente, it led to me thinking about
Publishing my poster in both of these
magazines. Cosmopolitan has a mass
audience which read about what is “in
fashion and therefore if they see my
film poster in the magazine they may
be influenced to think that my film is
‘in’ and go and see it