Customer Preferance and Satisfaction Towards Home Made Products

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CUSTOMER PREFERANCE AND SATISFACTION TOWARDS

HOME MADE PRODUCTS.


QUESTIONNAIRE
RESPECTED SIR/MADAM
I AM A MBA STUDENT OF GURU GHASIDAS VISHWAVIDYALYA. AS OF THE
COURSE OF OUR CURRICULUM, WE ARE DOING THE MARKET RESERCH
.THEREFORE, I NEED YOUR VALUABLE VIEWFOR THE QUSETIONS GIVEN
BELOW.I WILL BE HIGHLY GRATEFUL TO YOU.
NAME

AGE

GENDER

OCCUPATION

CONTACT NO.
PRODUCT

NAME OF

Q1. WHICH FOOD STUFF DO YOU PREFER MOSTLY?


BRANDES

LOCAL BRANDES

HOME MADE

Q2. WHAT FACTOR ATTRACTS YOU IN HOME MADE FOOD PRODUCTS?


TASTE
VARIETY

PRICE

QUALITY

HYGENIC

Q3. HOW LONG YOU HAS BEEN USING HOME MADE FOOD ?
LESS THAN A YEAR
MORE THAN 5

1 MORE 1 YEAR

LESS THAN 5 YEAR

Q4. ARE THEY EASY AVAILABLE TO YOU?


YES

NO

Q5 FROM WHERE DID YOU PURCHASE?


RETAILER

WHOLESELLER

DIRECT FROM MANUFACTURER

Q6. PLEASE RATE THE QUALITY ?


1

DISAPPOINTING
EXCEPTIONAL
Q7. PLEASE RATE THE VARIETY IN PRODUCT?
1

DISAPPOINTING
EXCEPTIONAL
Q8. PLEASE RATE AVALIBILITY ?
1

DISAPPOINTING
EXCEPTIONAL
Q9. HYGENIC VALUE?
1

DISAPPOINTING
EXCEPTIONAL
Q10. PLEASE RATE THE PRICING FACTOR?
1

DISAPPOINTING
EXCEPTIONAL
Q11. WHAT ARE THE REASONS FOR PURCHASING HOME MADE
PRODUCTS?
TASTE ANDQUALITY
LIKED BY FAMILY MEMBERS
INFLUNCE OF FRIENDS AND
RELATIVES
PRICE
VARIETY
Q12. RANK ON DIFFERENT FACTORS?
VERY GOOD
TASTE

GOOD

BAD

VERY BAD

PACKAGING
HYGENIC
VARIETY
PRICE

Q.13 ARE YOU ALLOWED DISCOUNTS ON THIS?


YES

NO

Q.14 DO YOU PURCHASE IT ON GIVING ORDER ONLY?


YES

NO

Q. 15 WILL YOU RECOMMEND ABOUT IT TO OTHERS?


YES

NO

THANKU FOR YOUR VALUABLE TIME.

CUSTOMER PREFERANCE AND SATISFACTION TOWARDS


HOME MADE
PRODUCTS.
QUESTIONNAIRE
RESPECTED SIR/MADAM
I AM A MBA STUDENT OF GURU GHASIDAS VISHWVIDYALYA . AS OF THE
COURSE OF OUR CURRICULUM, WE ARE DOING THE MARKET RESERCH
.THEREFORE, I NEED YOUR VALUABLE VIEWFOR THE QUSETIONS GIVEN
BELOW.I WILL BE HIGHLY GRATEFUL TO YOU.
NAME

AGE

GENDER

OCCUPATION

CONTACT NO.
PRODUCT

NAME OF

1.WHICH BRANCH DID YOU DEAL IN?


RETAILER

WHOLESELLER

DIRECT SELLING

2.FROM WHERE DID YOU GET THE PRODUCT?


CONTACT WITH MANUFACTURES.
CONTACTS WITH AGENTS.
HAVE YOUR OWN GRIH
3. WHAT IS THE SOURCE OF YOUR FUND?
LOAN
OWN
FRIENDS AND RELATIVES

Q5. WHAT IS YOUR PROFIT MARGIN AS COMPARE TO BRANDED


PRODUCTS?
HIGH
LOW

AVERAGE

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