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Read these interview notes on two candidates for a sales manager position.
Comptete the phone
conversation between the personnel manager (PM) and sales director (SD). Use (iot)
as ,..ias) or
less ... (than) and the words in brackets.Sometimes both are possible.

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Hiucttion
Veers in sales

Pcnonality
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pl,l: 5o what do you think? I mean,

they're both good but
1

lthink

Gisela is the better candidate. paola was

....Lela..wff..?.i.ttttc.ill.m..../..M..#..w.w.?.?r.!tti.*fr..(impressive)Giseta.

sD: um,

lthink they

re about equal. For me, paola was

pM: But Paolat 3.......................

... (old) Giseta and

just

(strong) Gisela.

shet 4...... .......... .........(expertenced).

sD: True, but on the other hand Gisela! qualifications are 5....... ...................(good) paola,s.paola
hasn,t
worked for6... ..... . ...............(long) Gisela,but Gisela is7 ..........................(will_quatifed) paola.

pu: How about personality?

mean Gisela was 8...............

...... .(shy)and 9............... .......-..(quiet) paola.

sD: we|l,Paolawas10.........................(tatkotive)Gisela,butlactuallythinkGiselawas

1I ..'...'...,.......... ..-..(confiden\. And paola! test resurts were arso 12..................... .....(high)Giserat
lU like to offer her the position

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listen and compareyouranswers.

Practise the conversation with the recording. First take the role of
the sates

Thentaketheroteof thepersonnel manage

director

r.

Complete this extract from a handout at a training seminar using

the correct comparative form of the
words inbrackets.

TheABC of Selting

Look after your existing customers.

f A customer's

lifetime value is....n44g..ti.fl9.t

gr:M,.... (nany

first purchase.

times / greaf) than the value of their

2 lt's.......................... (sx flines / expensive)to selr to a new customer than an existing one.
3 lt can take...........'...... .-.-....(three times / tong) to get a new customer than to keep one you
have.
4 Existing customers spend their morey......:............ .. .... (OS% / fast)than new customers.

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Make your customers part of your sales team.

E

customers are..;................. ...... (three times / tikety)to recommend you

to their fiends.
: customers
?isting
6
arc....................
(twice

Use your customer's own language

......

likety) to tark about bad experiences as good ones.

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7 People aie .......................... (four times / tikety) robuy if they can do it in their own language.
8 lnternet users spend....
(twbe / tong) on a website in their native language.

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Make it personal

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you have noticed in traveiling or commuting to work.

Yj$s ebout.hanges
pPare two candidates you have interviewed or two colleagues you work with.
!ru,_-c.p.
or cornpare two phones or pieces of
you have looked at recently.

eqiqen*\t

l(comparatives,os.,.as)

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p) l

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