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  • What Is The Purpose of A Music Video

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    The purpose of a music video is to promote a song or album and entertain viewers. It needs to visually represent the music and encourage repeated watching to create an engaging experience. Music videos can have performance, narrative, thematic or symbolic styles. Conventions include being visually stylish with rhythmic editing, experimental cameras and lighting. Genres like R&B feature jewelry and luxury items while dance videos commonly include technology, groups, and parties. Metal videos tend toward darker themes and indie videos brighter colors in natural settings.

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    What is the Purpose of a Music Video

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    The purpose of a music video is to promote a song or album and entertain viewers. It needs to visually represent the music and encourage repeated watching to create an engaging experience. Music videos can have performance, narrative, thematic or symbolic styles. Conventions include being visually stylish with rhythmic editing, experimental cameras and lighting. Genres like R&B feature jewelry and luxury items while dance videos commonly include technology, groups, and parties. Metal videos tend toward darker themes and indie videos brighter colors in natural settings.

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    © All Rights Reserved
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    70 views1 page

    What Is The Purpose of A Music Video

    Uploaded by

    Anonymous bzbTGkrGJZ
    The purpose of a music video is to promote a song or album and entertain viewers. It needs to visually represent the music and encourage repeated watching to create an engaging experience. Music videos can have performance, narrative, thematic or symbolic styles. Conventions include being visually stylish with rhythmic editing, experimental cameras and lighting. Genres like R&B feature jewelry and luxury items while dance videos commonly include technology, groups, and parties. Metal videos tend toward darker themes and indie videos brighter colors in natural settings.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    What is the purpose of a music video?

    To understand the meaning of the song and band/artist


    To entertain
    Promotes a specific single and normally and album
    Promotes a specific artist or band
    Creates, adapts or feeds into a star image
    Entertains as product in its own right
    Reinforces, adapts and

    Need to;

    Be visual equivalent to music


    Encourage repeated consumption
    Create an open, polysemic experience for the viewer

    Styles/format;

    Performance
    Narrative
    Thematic
    Symbolic

    What are the conventions of a music video? Colour, dancing, instruments,


    cartoons, people, storylines linking to the lyrics or lyrical dancing

    Visually stylish artistic mise en scene


    rhythmic montage, fragmented style
    Experimental use of camera/editing
    Fast past
    Conspicuous lighting and cinematography
    Often break the rules of continuity editing

    What are the conventions of music videos in the following genres?


    R&B jewellery/chains/rapping/gold/money/cars/gangs
    Dance technology/robotic/skimpy outfits/girls/groups/party
    Metal grunge/drums/electric guitar/dark lighting/spot lights/creepy or sinister
    locations/storyline of death, crime or hatred
    Indie fields/bright colours
    Hip hop bright/skimpy outfits

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