Jammin Music Presents:

Most Necessary
2016!
Sponsorship opportunities for the Most Necessary
Music Festival
taking place July 23rd - 25th

Introduction/Orientation 101
2016 will be the 3rd annual Most Necessary
Music Festival
The previous two concerts had average
attendance of 140,000 people per day
The festival is a total of three days, with 50
artists performing throughout
Most Necessary is unique, because it allows
concert goers to select the specific artists they
wish to see throughout their time at the festival:
essentially creating their own customized
festival for themselves!

Past Sponsors

Gatorade
Red Bull
Dunkin Donuts
Verizon Wireless
Michael Kors
Victorias Secret

History
I created Most Necessary as a solution to a
problem that I personally believe is relevant to
any concert goer: being stuck listening to
several artists you are not interested in Why
pay a small fortune for a concert and not
enjoy the entirety of it? Thats the beauty of
Most Necessary: its as customized as you can
get. No two attendances of the festival will be
exactly the same.
Joe Hueck (Founder Most Necessary, CEO of
EMJ Marketing)

Testimonials
Ive never seen anything like it its an
extraordinary idea: the ultimate concert going
experience. Laura McSweeney, VP EMJ Marketing
Most Necessary is the most necessary festival
experience it has allowed me to connect with my
fans in the best way. Ariana Grande
You wont believe the way our album sales
increased within the first week after our artists
debut at Most Necessary in 2014. Our showing at
the festival increased his average daily streams by
40% and digital downloads by 65%. John
Curtsing, VP Marketing at Cool Marketing Inc.

Demographics
Most Necessary fans are:
Age range 18-30
Estimated over 37 million
Define themselves through major logos
and music
Spend upwards of $100 million
collectively on music, clothing, and food
services

How it works
Prior to the festival, each concert goer
selects up to 3 preferences out of the genre
categories
From these categories, the concert goer is
able to specify which artists he/she wishes
to see perform in order of most necessary.
Our professional staff creates a customized
Most Necessary festival daily plan, laying
out the specifics that the concert goer
selected

Music Lineup: Categories

Hip Hop/RnB
EDM
Pop
Country
Rock

Lineup: Hip Hop/Rap

Drake
Beyonce
J Cole
Fetty Wap
G-Eazy
Kendrick Lamar
Niykee Heaton
Desiigner
A$AP Ferg
Nicki Minaj
Kid Ink
Bryson Tiller
AND MORE

Lineup: EDM

Armin van Buuren

W&W
DVBBS
David Guetta
Dimitri Vegas & Like Mike
Galantis
Major Lazer
Zedd
Hardwell
Diplo
Cedric Gervais
Mike Posner
Tiesto
AND MORE

Lineup: Pop

Ariana Grande
Kygo
Justin Bieber
Selena Gomez
Taylor Swift
Fifth Harmony
Sia
Alessia Cara
Timeflies
Zayn
Nick Jonas
Meghan Trainor
AND MORE

Lineup: Country

Dierks Bentley
Luke Bryan
Thomas Rhett
Florida Georgia Line
Sam Hunt
Eric Church
Jason Aldean
Keith Urban
Chris Young
Kenny Chesney
AND MORE

Lineup: Rock

The 1975
KONGOS
New Politics
Cage the Elephant
Mumford and Sons
Panic! At the Disco
Weezer
Fitz and the Tantrums
Shinedown
AWOLNATION
The Neighborhood
AND MORE

Most Necessary 2016 Dates

July 23: Hip Hop/RnB, EDM, and pop
lineups
July 24: All category lineups
July 25: EDM, Pop, Country, and Rock
lineups

Sponsorship Platforms:
Tier 1: Most DefiLIT-ely
Tier 2: Small Fire Lit
Tier 3: Spark Lit

Tier 1: Most DefiLIT-ely

Exclusivity in category
Logo / marks prominently featured in all Most Necessary print materials, signage, ads,
and collateral
Official product / service designation
Presence and access to hospitality suites at all stops
Entrance signage
On-stage signage
Program book ads
On-line presence at mostnecessary.com
Branding on official tour merchandise
Radio broadcast tags
Tickets to key tour stops
ID / tag in media buy
On-site sampling
On-site sales rights
Mailing lists
PA announcements
Tags in all local TV / radio broadcasts

Tier 2: Small Fire Lit

Logo / marks featured in select Most Necessary print
materials, signage, ads, and collateral
Presence and access to hospitality suites at select stops
On-site signage
Program book ad
On-line presence at mostnecessary.com
Tickets to key tour stops
On-site sampling
On-site sales rights
Access to select mailing lists
PA announcements
Tags in all local TV / radio broadcasts

Tier 3: Spark Lit

Logo / marks featured in select HAM
Fest signage, ads, and collateral
Access to hospitality suites at select
stops
On-site signage
On-line presence at
mostnecessary.com
One time email blast
PA announcements

Festival Marketing
Print media campaigns: Rolling
Stone, NY Times, LA Times,
Cosmopolitan
Partnerships with Red Bull and
Dunkin Donuts
Online marketing efforts: blog
reviews

Contact Information
For sponsorship opportunities, please
contact:
Laura McSweeney at:
Most Necessary 2016
PO Box 37
Los Angeles, CA
(646)212-1111
mcslnm@mostnecessary.com