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Space Exploration Technologies Corporation

SITUATIONAL ANALYSIS
SpaceX was founded in 2002 with the intent of revolutionizing space technology.
They design, manufacture and launch the worlds most advanced rockets and
spacecraft. It is the first privately funded company to successfully launch, orbit,
and land a spacecraft and first stage booster rocket back to the original launch
site.

SpaceX was awarded the Commercial Orbital Transportation Services (COTS)

contract in 2006. This required the design of a launch system that would resupply
cargo to the International Space Station. The Dragon spaceship and Falcon 9
rocket booster are a proven design that has successfully completed six cargo
resupply missions as of May 2015.
SpaceX can move more than cargo. The next venture is to move people. In 2011
the company was awarded the Commercial Crew Development (CCDev)
program by NASA, to begin transporting people back and forth to the
International Space Station.

OBJECTIVES
1. Position SpaceX as the primary provider of transportation for people and
cargo to the International Station.
2. Generate more awareness of SpaceX and its capabilities to capture the
international market of space exploration.
3. Increase brand capabilities across multiple markets to include public
transportation globally and into space.
4. Develop new capabilities that can be leveraged into the public
transportation market.

TARGET AUDIENCE

1. NASA and other governmental space agencies.

2. Entrepreneurs interested in commercial space exploration.
3. Public transportation markets for space travel.
4. Communication markets
5. Media
6. Scientific community

STRATEGIES
1. NASA and other governmental space agencies.
a. Continue to develop more innovative and economical capabilities.
b. Continue to develop transportation vehicles which can safely
transport people to and from the International Space Station.
2. Entrepreneurs interested in commercial space exploration.
a. Leverage current capabilities into a wider commercial market.
b. Develop new capabilities to accommodate a wider market.
c. Communication markets
d. Public transportation markets for space travel.
3. Media
a. Currently only the technical and scientific community follow our
launches. Generate more public interest.
b. Leverage social media to follow missions, and new developments.

ACTIVITIES
Pubic Relations:
1. Fund scholarships for high school and college students who are interested in
science and technology.

2. Public tours of SpaceX facilities to generate interest.

3. Participate in the existing Space Camp, as part of a program to encourage
young people.
4. Provide mentorship of entrepreneurs interested in commercializing space
travel.