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    Toyota is the largest automobile manufacturer based in Japan. It was established as an independent company in 1947 when it launched its first car model. Since then, Toyota has experienced significant growth, producing over 10 million units by 1972 and entering Formula One racing in 2002. The document discusses Toyota's segmentation of customers into demographic groups like upper, upper middle, and lower classes and the models targeted at each group. It also describes Toyota's use of silicon carbide to increase fuel efficiency and make lighter vehicles, as well as its positive results in India fulfilling consumer demands.

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    Presentation on Toyota Company

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    Toyota

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    Toyota is the largest automobile manufacturer based in Japan. It was established as an independent company in 1947 when it launched its first car model. Since then, Toyota has experienced significant growth, producing over 10 million units by 1972 and entering Formula One racing in 2002. The document discusses Toyota's segmentation of customers into demographic groups like upper, upper middle, and lower classes and the models targeted at each group. It also describes Toyota's use of silicon carbide to increase fuel efficiency and make lighter vehicles, as well as its positive results in India fulfilling consumer demands.

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    13 views8 pages

    By: Tamoor Ramzan

    Uploaded by

    Tamoor Ramzan
    Toyota is the largest automobile manufacturer based in Japan. It was established as an independent company in 1947 when it launched its first car model. Since then, Toyota has experienced significant growth, producing over 10 million units by 1972 and entering Formula One racing in 2002. The document discusses Toyota's segmentation of customers into demographic groups like upper, upper middle, and lower classes and the models targeted at each group. It also describes Toyota's use of silicon carbide to increase fuel efficiency and make lighter vehicles, as well as its positive results in India fulfilling consumer demands.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 8

    By: Tamoor Ramzan

    Introduction

    Largest automobile manufacture company.

    Headquarter in japan.

    Shows very reasonable price.

    Satisfied their costumers luxuries.

    History

    Established as an independent company.

    Launched 1st car (SA Model) in 1947.

    Production System formed in 1950.

    In 1972, cumulative production > 10M units.

    In 2002, enter to Formula one.

    Need, want and


    demand
    Need:

    A state of felt deprivation of some basic satisfaction.

    Transportation.

    Wants:

    Desires for specific satisfiers of the deeper needs.

    Fuel consumption car.

    Demands:

    Demands are wants backed by ability to buy your


    need.

    Toyota.

    Segmentation
    Demographic

    Segmentation:

    Upper class:
    Signus.

    Cmary.

    Upper middle class:


    Prius.

    Corolla(XLI,GLI,ALTIS)

    Upper Lower Class:

    Vitz.

    A sub company Daihatsu.

    News
    Silicon carbide:
    Firstly used by Toyota.

    Increases the efficiency.

    Make car lighter and great.

    by Gabriel Brindusescu
    9th January 2015, 16:03 UTC
    www.nasdaq.com/article/toyotas

    News (Continue)
    Positive Result:
    Toyota produce positive result in India.

    Fulfills all the demands of consumer.

    Produced very impressive result.

    Bravo, Toyota
    February 11, 2015
    articles.economictimes.indiatimes.com/keyword/toyota

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