Brandon Estes

Mrs. Warren
Engl-2311
Chapter 3 Announcing the new insurance policy
First Writers Guide
Your Purpose
1. Informational memo
2. People to stop smoking or become familiar with higher cost insurance policy
3. All employees
Creating a useful communication
1. Understanding changing policies on smoking
2. Why are changes being implemented? What can I do?
3. Sequential reading from beginning to end
4. Determine how the information will affect him or her
Creating a persuasive communication
1. Most employees will be upset, want them to be understanding
2. Also upset, understanding
3. Afraid of change, willing to accept
Readers profile
1. All
2. Varies with each employee
3. Varies with each employee
4. Varies with each employee

5. Varies with each employee

6. Varies with each employee
7. Families of employees
Context
1. How the message is delivered, the undertone of voice in the message
2. Education levels, company memo writing requirements
Ethical treatment
1. Families of employees
2. Have to change or leave
Second First, I would recommend changing the e-mail subject to something lighter, Notice of
insurance changes, could be a better attention grabber and less of a tip-off to what the topic is.
Second, I would change the wording to keep C.K. sounding educated, but not sound as if he is
bringing bad news by starting off with I hereby notify you. Third, I would change the specifics
of telling all employees that the smokers will be paying 15% more than others to be vaguer
saying that smoking will cost more on their insurance. Lastly, I would add another section to the
e-mail with phone numbers or websites that offer help with smoking cessation.