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Lfreitasstockspeet
Lfreitasstockspeet
PEET
JulioAlicea
April26,2016
StocksPEET
Applesstockisthebetterinvestmentrightnowbecauseithashighcustomer
satisfactionratesandisnotinvolvedinaproductbasedcontroversylikeChipotlewhichhada
majoroutbreakofEcoli.Accordingtoarecentreport,SatisfactionratesamongiPhone
customersareoffthecharts,witha99%satisfactionrateforiPhone6sandiPhone6sPlus
users(Cardenal).That'sanastonishingnumberofcustomerswhoaresatisfiedwiththe
iPhone6saswellasthe6sPlus.ThehigherthesatisfactionrateisforApple,thehigherthe
demandandthemorenetprofitstheyllreceivefromtheirproducts,makingApplethebetter
investment.Unfortunately,ChipotleisatastandstillduetotheirEcolioutbreak.Eversince
theoutbreak,thenumberofcustomerswalkingthroughthedoorhasdiminished.Ontheother
hand,Chipotlescontroversyisaffectingthecustomersbecausetheyhavetotryandadvertise
fortheircompanybuttheirregularswhousedtocomeinallthetimemaynotwantto.Thisis
becausethecustomersnolongertrustthefoodmenuandwantnopartofbeinginChipotle.As
aresult,Chipotleisdrasticallylosingprofitswhichaffectstheirstockinbadwaywhichdoesnt
makeitthebestcorrectstocktochoose.Inconclusion,Appleisdefinitelythebetterstock
investmentbecausewiththeirhighsatisfactionrate,itensuresthatcustomerstocomebackand
buymoreproductswhichincreasestheirprofits.Ontheotherhand,Chipotledoesnthavea
positivereputationwiththeircustomersduetotheEcolioutbreakduetotheircontroversy,
makingitaworseinvestment.