Professional Documents
Culture Documents
Social Media Plan
Social Media Plan
Our
Social Media Plan Template can help you collect your thoughts into one simple
document.
Use the tables below to answer key questions about your business, and start you
Social Media Plan today. Simply answer the questions in italics.
Revisit your business plan and look at your main business goals and
strategies.
Determine if and how social media can help you achieve them.
Develop your marketing strategies to help you enter the market,
5. Get started
6. Review
Skylair C. Orr
Orr-Family-Entertainment
2724 North 17th Street
Orr Family
Entertainment
Social Media Plan
Prepared: April 18, 2016
Opportunities
Limitations
Facebook also limits your reach, so
those who are following the page may
not see everything you post.
https://www.facebook.c
om/Orr-FamilyEntertainment871526572889204/?
fref=ts&ref=br_tf
http://orrfamilyentertain
ment.weebly.com/
Business analysis
It may help to think of your answer to the following questions when completing this section:
Do you have adequate skills or resources to launch an online social media presence?
I believe that with my knowledge and background of social media that I have the adequate skills to launch an online
social media presence.
Business goals
Suitability
Skills/resources needed
Instagram would be
either an eight or a seven
out of 10. This is because
there are many visual
aids with showing off
games that the
customers can rent and
also show off current and
new tech. that is added to
the DJ services.
youtube
Customer demographics
Volume of customers
Details of use
Instagram
Pinterest
Competitor analysis
[For each social media tool, list your main competitors and details of their online presence.]
Social media
tool/website
Competitor
Strengths
Weaknesses
K & M Party
Rentals
Risk management
List the potential risks of social media to your business (in order of likelihood) and any mitigation/contingency strategies.
Business risk
Impact
Likel
ihoo
d
Highl
y
unlik
ely
Mitigation strategy
Contingency plan
N/A
Include your vision statement from your business/marketing plan. The vision statement briefly outlines your future plan for the business.
It should state clearly what your overall goals for the business are.
Orr Family Entertainment plans to add a dunk tank alternative (indoor/outdoor option), additional
DJ speakers and mixer, and a full range of inflatables ( bounce house/ slide combo, and a
interactive inflatable game) and a portable generator to make us the one stop shop for family fun.
Goals/objectives
Include your short and long term goals from your business/marketing plan. What activities will you undertake to meet them?
Orr Family Entertainment will take in $40,000 with-in a period of the first year open. One year out from opening,
Orr Family Entertainment anticipates increasing their sales to $52,000. In 3 years, Orr Family Entertainment will
increase their sales to $65,000 a year. Then, within 5 years they expect to open a full family entertainment center.
Your market
Target market
Who are you targeting through your social media tools/websites? What percentage of your overall target market will be using social
media?
OFE is targeting individuals of Saint Joseph, Mo. And surrounding areas, OFE caters to all ages and gender. So far our clientele have been
Elementary schools and weddings (with the DJ services). Roughly 90 percent of the overall customers use social media. The 10 percent
would be those who are too young to get an account
Communication/engagement strategy
How will you communicate or engage with your target market? How often? How will you establish and maintain this interaction?
Social media
tool/site
Customers/users
Communication strategy
Frequency
Person/Team
responsible
E.g. Social
media team
Daily
Skylair Orr
Daily
Skylair Orr
What activities will you complete to develop your brand or build awareness?
Activity/milestone
Person responsible
Date of
expected
Cost ($)
Key Performance
Indicators (KPIs)
Business goals
completion
Increase website
traffic, search
engine optimisation,
networking,
recruitment, paid
advertising
Skylair Orr
Within the
year
$5,000.00
What indicator/
measurement result
will need to be met
before this activity is
considered a
success?
To achieve our
anticipated financial
income
Reason
E.g. All
Details of responsibilities
% of time spent
on social media
Person responsible
E.g. Social
media
manager/
administrator
E.g.
E.g. 70%
Skylair Orr
Networking.
E.g.
Role
Details of responsibilities
Approving/removing users
Networking.
% of time spent
on social media
Person responsible
Name
Skills or strengths
Training requirements
E.g. J. Smith
Owner/Manager
Marty Orr
Taunya Orr
Marty Orr
Marketing Manager
Becky Robinson
Atterny
Alex Robinson
Director of Marketing
5. Get Started
Action plan
Before you get started, list the main actions/milestones you hope to achieve in the first months/year. I.e. Researching your competitors, or
completing your social media plan. Then, once youre more confident in social media, you can include things like website traffic numbers,
friend/follower numbers or sales milestones.
Action/Milestone
Date of expected
Person responsible
completion
What are the social media milestones that you need to complete starting from
today?
1000
6. Monitoring/measurement activities
It may help to think of your answer to the following questions when completing this section:
Is it effective? If not, how can you modify your strategy to get a better result?
Date of review
Monitoring methods
Review outcomes
At the end of
each month
N/A