Carolina Panthers

Figure 2: Panther
Source: pintrest.com

Figure 1: Keep Pounding

Source: keeppoundingblog.com

Caleb Herndon
Alex Gruneiro
Dexter Smith
Majed Alghanim

The Beginning
October 26, 1993
29th NFL franchise
Owner: Jerry Richardson (former player of
Baltimore Colts)
11 different candidate cities (Ex. Baltimore,
St. Louis, Memphis, Jacksonville,
Carolinas)
Uptown Charlotte becomes home of the
Panthers
Charlotte Motor Speedway could have been
the Carolina Panthers home

Figure 1: Jerry Richardson

Source: newsobserver.com

Panthers First Super Bowl

February 1, 2004
Panthers VS. Patriots
John Fox(Head Coach)
Defensive minded teams
Scoreless 1st quarter
First Blood: 5-yard touchdown pass
- 12 minutes into the 2nd quarter
Patriots win(32-29)
- Game winning kick

Figure 1: Superbowl XXXVIII

Source: posters.ws

Super Bowl XXXVIII Highlights

Crime History
Fred Lane(2000): Drugs/Guns
- Driving too slow
- Indicted but shot by his wife
- Rifle/Marijuana possession
Muhsin Muhammad(2002): Drugs/Guns
- Speeding
- Pleaded guilty, 30-day suspension, $150 fine, 1 year probation
- Concealed Weapon/Marijuana possession

Milestones
2 Super Bowl appearances(2003, 2016)

Conference Champions(2003, 2016)

Six time Division Champions

Number One Overall pick(2011)

Initial Success
1st -1996

2nd-1997

2nd- 1999

1st- 2003

Figure 1: NFC South

Source: adamjw84.sportsblog.com

Reemergence of Success (2011-2016)

2012 season (7 - 9 - 0) beginning of the successful Cam Newton era
2013 season (12 - 4 - 0) Finished first in the NFC South losing to the
San Francisco 49ers in the Divisional Round
2014 (7 - 8 - 1) Finished first in the NFC South for the second
straight year, losing to the Seattle Seahawks in the Divisional Round
2015 (15-1) Finished first in the NFC, losing to the Broncos in the
Super Bowl

Historic 2015 Season

Ended the season 15-1
Scored 500 points , allowed 308 points (differential of 192 points)
Finished the season first in the power rankings
Rushed for over 100 yards in every game
Cam Newton was named the most valuable player

Figure 1: The team

Source: joncain.com

Team Celebrations
The dab is a super easy dance move. You just stick your arms out to the
same side and put your nose in your elbow.
Originated from a popular rap song
It was also written on hats and T-shirts as a support to the panthers team

Figure 1: Dab on em
Source: www.espn.go.com

Super Bowl 50
The National Football League championship game, played between the
champions of the National and the American Football Conferences.
February 7, 2016 San Francisco, CA
Denver Broncos vs Carolina Panthers
The average TV audience is 111.9 million, the game was the third mostwatched Super Bowland third most-watched U.S. programin history
Denver 24, Carolina 10

Super Bowl 50 Highlights

Bank of America Stadium

Charlotte, North Carolina
Opened September 14th, 1996
The Panthers defeated the Bears 30-12 in the stadiums inaugural game

Cost to build - $248 million

Capacity - 75,412
Average ticket price - $72 (2015)
Create a huge home field advantage for the team

Figure 1: Bank of America Stadium

Source: espn.com

Major sponsors
Anheuser Busch - Alcohol and concessions
Figure 1: Bank of America
Source: marketbeat.com

Bank of America - Stadium

Harris Teeter - Fan involvement and activities
Pepsi - Beverages and concessions

Figure 2: Pepsi
Source: wikis.com

Figure 4: Harris Teeter

Source: twimg.com

Figure 3: Anheuser-Busch
Source: twimg.com

Impact on the Charlotte area

The organization generates approximately $636 million for the city of Charlotte
Creates 5,000 jobs annually
Hotel and restaurants have a rise in business
Brings the community together

Figure 1: The fans

Source: bleacherreport.com

Team Revenue
Valued at $1.56 billion
Annual Revenue - $325 million
Operating Revenue - $77.8 million
Player expenses - $137 million
Cam Newton - $20,760,000
Luke Kuechly - $12,360,313
Figure 1: Team Revenue
Source: statista.com

Recent Success
Increase in TV ratings and social media followings
December was the most successful month for merchandise sales in team history
10,219 orders, Average of $80 per order
Ticket sales have increased $3-$5 each of the past three seasons due to success
Attracted tourists/fans to the area
Increase in revenue and popularity

Cam Newton
From Atlanta, Georgia
Attended the University of Auburn
Heisman Trophy Winner
National Champion
First overall pick in 2011
2016 NFL MVP
Face of the franchise
All about the fans

Figure 1: Newton Gives Cleats to Disabled Fan

Source: usatoday.com

Luke Kuechly
From Ohio
Attended Boston College
Selected 9th Overall in 2012
Face of the defense
Very Humble
Loves the fans
Project Life Movement

Figure 1: Luke Kuechly

Source: projectlifemovement.org

The Team and the Community

Football 101
Taste of the Panthers
Weekend Warrior Flag Football Tournament
All players also do their own charities

Figure 1: Panthers Team Celebration

Source: miami.cbslocal.com

The TopCats
Team Cheerleaders
Cheer at every home game
Required to go to all corporate events
Required to go to charitable events
Figure 1:Panthers Cheerleaders
Source: thesidelinereport.com

Sir Purr
Panthers Mascot
Loved by the fans
Required to be at all charity events
Visits many hospitals in the Charlotte Metro
Visits many Schools in the Charlotte Metro
Performs at home games
Has performed at the Pro Bowl
Can request an appearance

Figure 1: Sir Purr

Source: pinterest.com

Works Cited
"2015 Carolina Panthers Statistics & Players | Pro-Football-Reference.com." Pro-Football-Reference.com. N.p., n.d. Web. 25 Apr. 2016.
"A Look Back at the Panthers' First Super Bowl Appearance." SBNation.com. 2016. Web. 25 Apr. 2016.
<http://www.sbnation.com/nfl/2016/2/7/10902996/carolina-panthers-2003-new-englandpatriots-super-bowl-XXXVIII>.
"Carolina Panthers Arrest Records." Carolina Panthers Arrest Records. PointAfter, 2016. Web. 03 Mar. 2016.

"Carolina Panthers." Forbes. Forbes Magazine, n.d. Web. 21 Apr. 2016.

"Carolina Panthers History." CBSSports.com. Web. 25 Apr. 2016. <http://www.cbssports.com/nfl/teams/history/CAR/carolina-panthers>.
"Community | Charity Events." Panthers. N.p., n.d. Web. 24 Apr. 2016.
"Economic Impact of the Carolina Panthers Games on Selected Uptown Charlotte Businesses :: Senior Papers." Economic Impact of the Carolina Panthers
Games on Selected Uptown Charlotte Businesses :: Senior Papers. N.p., n.d. Web. 24 Apr. 2016.
"Every 1 Matters | Cam Newton Foundation." Every 1 Matters | Cam Newton Foundation. N.p.,n.d. Web. 24 Apr. 2016.
"History." Audio RSS. N.p., n.d. Web. 25 Apr. 2016.
"Keeping the Carolina in Carolina Panthers - Charlottechamber.com." Keeping the Carolina in Carolina Panthers - Charlottechamber.com. N.p., n.d. Web.
24 Apr. 2016.

Works Cited Continued

"Official Site of the National Football League | NFL.com." Official Site of the National Football League | NFL.com. N.p., n.d. Web. 25 Apr. 2016.
Panthers, Carolina. "History." Audio RSS. Carolina Panthers, 2016. Web. 03 Mar. 2016.
Person, Jospeh. "Panthers Linebacker Luke Kuechly Tackles Bone Marrow Registry Project." Project Life Movement. Charlotte Observer, 13 Dec. 2013.
Web. 24 Apr. 2016.
"Sir Purr." Audio RSS. N.p., n.d. Web. 24 Apr. 2016.

Sorensen, Tom. "Is Carolina Panthers Linebacker Luke Kuechly Too Good to Be True?" Charlotteobserver. N.p., 28 July 2014. Web. 24 Apr. 2016.

Spanburg, Erik. "Keeping the Carolina in Carolina Panthers." Charlotte Chamber. Charlotte Business Journal, 21 Jan. 2016. Web. 2 Mar. 2016.
"Sunday Win for Carolina Panthers Carries Economic Potential for Playoffs." Charlotteobserver. N.p., n.d. Web. 21 Apr. 2016.
"Super Bowl 50." Wikipedia. Wikimedia Foundation, n.d. Web. 25 Apr. 2016.
"TopCats." Audio RSS. N.p., n.d. Web. 24 Apr. 2016.
"What Is the Dab Dance Celebration That Cam Newton & the Carolina Panthers Do?" Heavycom. N.p., 2016. Web 25 Apr. 2016
Whisenant, David. "What Might Have Been?" WBTV.com On Your Side. WBTV, 4 Feb. 2016. Web. 2 Mar. 2016.