Professional Documents
Culture Documents
Carolina Panthers Presentation
Carolina Panthers Presentation
Figure 2: Panther
Source: pintrest.com
Caleb Herndon
Alex Gruneiro
Dexter Smith
Majed Alghanim
The Beginning
October 26, 1993
29th NFL franchise
Owner: Jerry Richardson (former player of
Baltimore Colts)
11 different candidate cities (Ex. Baltimore,
St. Louis, Memphis, Jacksonville,
Carolinas)
Uptown Charlotte becomes home of the
Panthers
Charlotte Motor Speedway could have been
the Carolina Panthers home
Crime History
Fred Lane(2000): Drugs/Guns
- Driving too slow
- Indicted but shot by his wife
- Rifle/Marijuana possession
Muhsin Muhammad(2002): Drugs/Guns
- Speeding
- Pleaded guilty, 30-day suspension, $150 fine, 1 year probation
- Concealed Weapon/Marijuana possession
Milestones
2 Super Bowl appearances(2003, 2016)
Initial Success
1st -1996
2nd-1997
2nd- 1999
1st- 2003
Team Celebrations
The dab is a super easy dance move. You just stick your arms out to the
same side and put your nose in your elbow.
Originated from a popular rap song
It was also written on hats and T-shirts as a support to the panthers team
Figure 1: Dab on em
Source: www.espn.go.com
Super Bowl 50
The National Football League championship game, played between the
champions of the National and the American Football Conferences.
February 7, 2016 San Francisco, CA
Denver Broncos vs Carolina Panthers
The average TV audience is 111.9 million, the game was the third mostwatched Super Bowland third most-watched U.S. programin history
Denver 24, Carolina 10
Major sponsors
Anheuser Busch - Alcohol and concessions
Figure 1: Bank of America
Source: marketbeat.com
Figure 2: Pepsi
Source: wikis.com
Figure 3: Anheuser-Busch
Source: twimg.com
Team Revenue
Valued at $1.56 billion
Annual Revenue - $325 million
Operating Revenue - $77.8 million
Player expenses - $137 million
Cam Newton - $20,760,000
Luke Kuechly - $12,360,313
Figure 1: Team Revenue
Source: statista.com
Recent Success
Increase in TV ratings and social media followings
December was the most successful month for merchandise sales in team history
10,219 orders, Average of $80 per order
Ticket sales have increased $3-$5 each of the past three seasons due to success
Attracted tourists/fans to the area
Increase in revenue and popularity
Cam Newton
From Atlanta, Georgia
Attended the University of Auburn
Heisman Trophy Winner
National Champion
First overall pick in 2011
2016 NFL MVP
Face of the franchise
All about the fans
Luke Kuechly
From Ohio
Attended Boston College
Selected 9th Overall in 2012
Face of the defense
Very Humble
Loves the fans
Project Life Movement
The TopCats
Team Cheerleaders
Cheer at every home game
Required to go to all corporate events
Required to go to charitable events
Figure 1:Panthers Cheerleaders
Source: thesidelinereport.com
Sir Purr
Panthers Mascot
Loved by the fans
Required to be at all charity events
Visits many hospitals in the Charlotte Metro
Visits many Schools in the Charlotte Metro
Performs at home games
Has performed at the Pro Bowl
Can request an appearance
Works Cited
"2015 Carolina Panthers Statistics & Players | Pro-Football-Reference.com." Pro-Football-Reference.com. N.p., n.d. Web. 25 Apr. 2016.
"A Look Back at the Panthers' First Super Bowl Appearance." SBNation.com. 2016. Web. 25 Apr. 2016.
<http://www.sbnation.com/nfl/2016/2/7/10902996/carolina-panthers-2003-new-englandpatriots-super-bowl-XXXVIII>.
"Carolina Panthers Arrest Records." Carolina Panthers Arrest Records. PointAfter, 2016. Web. 03 Mar. 2016.
Sorensen, Tom. "Is Carolina Panthers Linebacker Luke Kuechly Too Good to Be True?" Charlotteobserver. N.p., 28 July 2014. Web. 24 Apr. 2016.
Spanburg, Erik. "Keeping the Carolina in Carolina Panthers." Charlotte Chamber. Charlotte Business Journal, 21 Jan. 2016. Web. 2 Mar. 2016.
"Sunday Win for Carolina Panthers Carries Economic Potential for Playoffs." Charlotteobserver. N.p., n.d. Web. 21 Apr. 2016.
"Super Bowl 50." Wikipedia. Wikimedia Foundation, n.d. Web. 25 Apr. 2016.
"TopCats." Audio RSS. N.p., n.d. Web. 24 Apr. 2016.
"What Is the Dab Dance Celebration That Cam Newton & the Carolina Panthers Do?" Heavycom. N.p., 2016. Web 25 Apr. 2016
Whisenant, David. "What Might Have Been?" WBTV.com On Your Side. WBTV, 4 Feb. 2016. Web. 2 Mar. 2016.