Unit 29: Music Video Production

Pre-Production Booklet for Music Video

Name:

Order of contents (italics show areas you must add in yourself)

Song

Lyrics

Meaning of the song

Storyboard

Script

Mood board

Props list

Locations

Shooting schedule

Call sheet

Risk assessment

Clearances

Rules for your production

Your potential track must conform to the following
criteria:
1.
It must provide opportunities for original and creative work
2.
It must have a clearly definable target audience
3.
It must be generically identifiable i.e. as clearly belonging
to a particular genre/sub/genre
4.
it must be of digital quality and in an appropriate format
for capturing to Adobe Premiere Pro CS5
5.
The track must have been missed and recorded to a high
standard, including if using an independent artist (e.g. local
band)
6.
You need to be able to prove you have checked ownership
and have sought permission to use the track.
Your choices will need to:
1.
Be filtered out by your teacher if unsuitable (please
anticipate the likely 'secondary' audience at Henley (parents,
younger children, principle etc)
2.
Inspire the group to make a creative, original music video
that uses and/or challenges conventions
3.
Be suitable for broadcast on mainstream music television
so
- No swearing
- No sexually aggressive language/imagery
- Avoid drug related lyrics/imagery

Song

Song title
Latch

Artist
Disclosure

Genre
Electronic

What are the conventions of music videos from this genre?

Very stylized and heavy use of visual effects, normally includes a lot of electric
aspects
Music videos for house/dance music videos tend to not have many codes and
conventions, thus allow more freedom when creating an idea for a video. They tend to
feature videos about love, sexuality and things a young audience could relate towards.

How are you going to meet these conventions in your video?

Style (in-concert and as live footage; animation (stop motion, digital); interpretative; narrative;
impressionist; surrealist; pastiche; parody; referencing; homage)

The Style of the video is slightly emotional in the design, where all of the video is in
black and white with a synced strobe light effect

Costume
Normal clothing throughout that matches with the other actor, this will be jeans, jacket and a
white T-shirt

Lighting
Day time lighting is the most used, through all of the outside scenes.
Projector lighting is used for the shots where a video is projected onto the actors

Locations
Cookham and Marlow have been chosen for my locations since this is easy to access from

my house. These locations are chosen for their rustic look and open areas.

Shot types

Most shots are mid shots, but active shots will be incorporated

Research
What music videos have you watched to research your genre?
Original Latch - Disclosure song
Route 94 My Love
Bounce by The Ounce

How have these videos influenced the decisions made? Include screen shots of the key
influences

Abstract designs, such as Triangles and imagery will heavily influence my video, less colours
the better are most prominent in the videos researched, but also using a style, in My Love,
is a good idea.

Lyrics
(Never [3x])
You lift my heart up when the rest of me is down (never)
You, you enchant me even when you're not around (never)
If there are boundaries, I will try to knock them down (never)
Im latching on, babe, now I know what I have found (never)
I feel we're close enough
I wanna lock in your love
I think were close enough
Could I lock in your love, baby?
Now I've got you in my space
I wont let go of you (never)
Got you shackled in my embrace
Im latching on to you (never)
Now I've got you in my space
I wont let go of you (never)
Got you shackled in my embrace
Im latching on to you (never)
Im so encaptured, got me wrapped up in your touch (never)
Feel so enamored, hold me tight within your clutch (never)
How do you do it, you got me losing every breath (never)

What did you give me to make my heart bleed out my chest (never)?
I feel we're close enough
I wanna lock in your love
I think were close enough
Could I lock in your love, baby?
I feel were close enough
I wanna lock in your love
I think were close enough
Could I lock in your love, baby?
Now I've got you in my space
I wont let go of you (never)
Got you shackled in my embrace
Im latching on to you (never)
Now I've got you in my space
I wont let go of you (never)
Got you shackled in my embrace
I'm latching on to you (never)
Latching on to you (I'm latching on to you)
I won't let go of you (never) (No, I won't let go)
Latching on to you (How you wanna get down)
I won't let go of you
(I won't let go, I won't let go)
(I won't let go, I won't let go)
Never
Never

Meaning of the song

Does the song have a meaning? If so, what is it?

The majority of the song is up to interpretation, for example, many interpret the song
to be about love and holding the people close to you. But, after some research, a lot of
people interpret the song to be very eerie and creepy, latching onto someone against
their will. I disagree with this, agreeing with the first interpretation, fitting in with the
music video, created by Disclosure.

How will your visuals relate to the song? (Illustrate, Amplify or Disjuncture)
The visuals are all stylized to be electronic with light as the primary aesthetic. This will make
the song feel futuristic and edgy.

Storyboard
Insert your storyboard here

Think carefully about the shots you will be using. Consider the range of shots/angles
to give interest and perspective

Mood board
Create a mood board showing what look your music video will have. Add images
showing ideas of mise-en-scene, characters, costumes and colours that will be
present in the different shots.

uk.pinterest.com/imaxgb/latch-disclosure/

Props List
What props / models / furniture etc will you need to make your music video?

Production Name: Latch Disclosure

Producer: Max Woolfenden

Item

Script page

Description

Character/location

Notes

Car

Car for Driving

Driving both Actors

Gopro camera

Scenes

through Marlow

needed

Jacket and Jeans

Male Actor, Cookham

Clothing

and Marlow

Changes

Female Actor,

Clothing

Cookham and Marlow

changes

Males

Clothing

Females
Clothing

White T Shirt

Jacket and Jeans

White T Shirt

Location recce
Complete the location recce for the final venue.

Shooting Schedule for production:

Week
1

Monday

Tuesday

Wednesda
y

Thursda
y

Friday

Marlow
Shots

Cookh
am
Shots

Saturday Sunday

Call Sheet
VIIBE PRODUCTIONS @
The Henley College
Production: Latch Disclosure
Client Information:
Music Artist
Location: Cookham

Cast and Crew:

Alex Yellowees

Production Requirements:
Equipment needed

Other Information:

Female

Role: Phone Number:

0123456789

Brief:
Music
Video,
Mostly
CGI

Risk assessment of venue

Complete risk assessment for the shooting locations

ACTIVITY

HAZARD

RISK
H/M/L

Filming in
Forrest

Hights and
Stepping

Ankles
and
Drops
(M)

PRECAUTIONS

Be wary of
surroundin
gs

IN PLACE

Careful
Location
choice

Please leave this section blank:

Risk Assessment checked by: Name Max Woolfenden.
Max Woolfenden. Date 04/03/16

REVIEW
DATE

REVIEWE

04/
03/
16

Max
Woo
ende

Signed

KEY:Activity :Describe the component part of your pursuit.Hazard :

List the
things you anticipate might cause harm or the things associated with your activity
that have the potential to cause harm. Consider the likely harm. Risk: Assess the
risk as either H (High), M (Medium) or L (Low). When concluding your assessment
consider all of the circumstances.
Precautions: Consider what
you could do to minimise / negate the risk.
In Place:
Will the
precautionary measures be in place at the time of the activity?
Review Date:
When would it be reasonable to review your assessment?
Remember it might be whilst you are undertaking the activity.
Reviewer: Name of the person responsible for completing the risk assessment.
A copy of this form should be taken on the activity or visit by the Reviewer.

Clearances
Insert copy of email sent to record label requesting permission for the use of
chosen song
j