Lo g o Pl a n n i n g Wo r k s h e e t

Name: Phillip Zeller

1.

What is the name of your company?

BOSTON SOUVENIRS
2.
What type of products/services do you offer?
We offer everything personal from gift cards to clothing, glassware to calenders, books and
novels to paintings of current and old Boston
3.
How do you wish to be perceived by your target audience?
I wish to recognized by an audience that loves history and wants to bring something back
from their Boston experience with an item that something more of colonial reference than modern
day Boston references. I especially want all audience of ages young to old to get an experience of
historical Boston.
4.
What top 3 qualities do you wish your audience to associate with your company?
A new memorable experience, historical connections, and a culture that fosters fun and
learning together.
5.
What colors from your pallette are you planning on using in your logo design?
Im planning on using the forever dreaming color has my background, along with the black
color to use as the main color for my design
6.
What type of logo design are you considering the most? (Wordmark, Combination Mark,

Emblem, Brandmark)?
Emblem
7.
What qualities of your business, product or service would you like your logo to reflect?
To reflect the historical background of Boston
8.
Do you have a tagline or slogan? If so, how do you wish to incorporate it?
None
9.
What symbols, graphics, or images (if any) are you considering using in the logo?
Im thinking of using either the two lanterns that were hung in the Old North Church to signal
Paul Reveres ride or the freedom seal to represent the spirit of the Revolutionary War.
10. Please include 3-5 logos (INCLUDE PHOTO OF LOGO you are discussing) that you are

contemplating using elements of or are inspired by for your own design & explain why. (ex.

The circles used by Target because...)
Since Boston Souvenirs is a company with a straight
forward message, it doesnt make sense to add a logo to a
long name, however, a logo of an image representation of
Paul Revere riding his horse or a drawing of the Old North
Church might just suit the need to. The only image that I
found that represented my companys name was the pen
feather because it suits the respected time periods writing
style.