Sanskrithi

Arts and handicrafts

Bussiness proposal
By,
Sai kumar Nalla
Tom Xavier
 OVERVIEW
 INTRODUCTION
 DESCRIPTION OF THE BUSINESS
 LOCATION
 THE MARKET
 COMPETITORS
 MANAGEMENT
 Introduction
 5.37 million tourists annually visit New Delhi.
 Most of all from United Kingdom, South
Africa, Australia, Singapore, Canada and
Mauritius
 Fastest growing city.
 More tourist attractions.
 Many 5 star hotels and resorts.
 SANSKRITHI ARTS AND CRAFTS
 Retail goods providing traditional Indian arts and
crafts.
 Local and national products.
 products such as woodcraft, earthenware, paintings,
craft world, sculptures, textiles, stonework’s,
jewelry, gems, pot paintings and many more….
 Has potential market.
 Cheap labor rates.
 Needs low capital investment.
 Products are high value added.
Wat do we sell?
Location
 Target markets
 International tourists
60%.
 Domestic tourists
20%.
 Business deligates
15%.
 Local community 5%.
 Why Delhi and only Foreigners?
 Share of Top 10 States/UTs of India in Number of Foreign
 Tourist Visits in 2008 /Foreign Tourist Visits *
 Rank            State/UT                       Number                           Percentage Share (%)
 1.                 Delhi                           2018848                                15.3
 2.                     Maharashtra                1919491                                14.6
 3.                     Tamil Nadu                  1703103                                12.9
 4.                     Uttar Pradesh              1493157                                11.3
 5.                     Rajasthan                     1401042                                10.6
 6.                     West Bengal                 1154770                                8.8
 7.                     Andhra Pradesh           769724                                   5.9
 8                      Karnataka                     534563                                   4.1
 9                      Kerala                            515808                                   3.9
 10                    Goa                                388457                                   3.0
  
 Total of Top 10                                      11898963                              90.4
 Others                                                    1269216                                9.6
 Total                                                       13168179                              100.0
 Source: State/ UT Tourism Departments
 Competitors

1. Eastern Fashions, R2 906/24, Juglakabad

extension, New Delhi-110019.(International).
2. Phoenix Eximp, U20, Nalmangalam complex,
City light, Surat, Gujarat-395007.(National).
3. Dilli Haat.(Local).
 Why we are different ?
 Exclusively open for foreigners.
 We provide genuine products.
 Reasonable prices.
 Promotes only Indian handicrafts.
 All state varieties under one roof.
 Conducts art exhibitions made by local and national
people and even sell.
 Value for money and saves time.
 Need not travel every state for arts and crafts.
 Not mislead.
 Management
 Sai Kumar. Nalla (Human Resources)
 Qualification: MITH/MBA.
 Experience: 3 years experience working for shilparamam
art and craft village, Hyderabad, India.
 
 Tom Xavier:(Store Manager)
 Qualification: Master of International Tourism and
Hospitality Management / Master of Business
Administration.
 Experience: worked 4years for the global green village
with cultural arts, Cochin, India
Thank you……

Any questions???