PRESTON UNIVERSITY

COURSE OUTLINE
SPRING QUARTER 2016
RESEARCH METHODS
EMBA/MBA/MSc Programs
Sr.
No.

Chapter
No.

Final Exam
Q.No.

1.
2.
3.

1
2
3

1
2
3

4.

5.
6.
7.
8.
9.
10.
11.
12.

5
6
7
8
10
11
12
14

5
6
7
8
9
10
11
12

Chapter Heading
Introduction to Research
Scientific Investigation
The Research Process: the broad problem area and
defining the problem statement
The Research Process: theoretical framework and
hypothesis development
The Research Process: elements of research design
Measurement of variables: Operational definition
Measurement: scaling, reliability, validity
Data Collection Methods
Sampling
Quantitative Data Analysis
Quantitative Data Analysis: Hypothesis Testing
The Research Report

Recommended Text Book:

Research Methods for Business: A Skill-Building Approach; 5th Edition
by Uma Sekaran & Roger Bougie
DISTRIBUTION OF MARKS
Internal Sessional Evaluation

External Eval.

Assignments/
Project

Quizzes

Class Parti.
Attendance

Mid-Term
Test

Total
Sessional

Terminal
Exam

Final
Evaluation

10

10

25

50

50

100

Final Examination Question Paper

Required: 7 Review Questions out of 12