A Study on Effectiveness of Advertisement

Scoobeeday bag Kitex Ltd, Kizhakkambalam

1. Name

2. Gender

Male

Female

3. Age

5-8

9-12

13-16

17and above

4. Do you have a Scoobee day bag?

Yes

No

5. Have you seen the advertisment of Scoobee day bag?

Yes

No

6. Are you attracted by the advertisement of Scoobee day bags?

Yes

7.

No

Which factor attracted you in advertisement?

Colourful
Reliable

Catching
Informative

Other,Specify.

of

8. How do you come to know about products of the company?

Word of mouth

printing advertising

Television advertising

Outdoor advertising

Electronic advertising
9. What do you like most about the advertisement?
Theme
Caption

Mascot
Picture

Music
10.

Can you recall the advertisement?

Yes

No

11. What do you feel about the advertisement of the company?

Very Good

Good

Satisfactory

Bad

12. Which advertising medium is effective in your view?

Television

Magazine

Posture

Newspaper

Others, Specify.

13. What would be the main reason for buying the Scoobee Day Bag?

Advertisement

Reference

Quality

Price

14. Does any of Kitex advertisement cause some distraction or confusion?

Yes

No

15. What do you feel about the promotional strategy of the company?
Very good
Satisfactory

Good
Bad

16. Which promotion technique do you suggest for improvement of sales?

Advertisement

Cash discount

Gift

Offers

Others, specify..
17.

How do you rate Kitexs advertisement as compared with their

competitors?
Very good

Good

Average

Poor

Very poor
18. Do you make purchase based on advertisement?
Yes

NO

19. What could be the reason for popularity of the products of Kitex? Rank
them.
Brand name

Advertisement

Price

Availability

Quality
20. Will you recommend the product to others?
Yes

No