Questionnaire

Age:
18-20

21-25

26-30

31-50

50+
Q1.Occupation:
Student

Service

Business

Any other

Q2.How did flipkart come to your knowledge?

Newspapers

Television

Magazines

Radio

Hoardings

Friends, Relatives

Q3.What type of products do you purchase from flipkart?

Books

Electronics

Clothing

Mobiles

Cosmetic

CD, DVDs

Kitchen appliances

any other

Q4. Advertisements of flipkart are appealing.

Strongly agree
Agree
Neither agree nor disagree
Disagree
Strongly Disagree
Q5.Are you aware of the flipkart logo?
Yes

No

Q6.How often do you shop from flipkart?

Weekly

Monthly

Half yearly

Yearly

Q7.Which of the following features do you like about flipkart?

Discount

Delivery time

Customer service

Cash on delivery

Exchange offer

Packaging

Q8.What motivates you to purchase from flipkart?

No hidden cost
Security
Convenience

Wide range of product

Easy payment
All of these

Q9.Are you satisfied with the delivery pattern?

Very satisfied
Somewhat satisfied
Very Dissatisfied
Somewhat dissatisfied
Neither satisfied nor dissatisfied
Q10.Which of the following according to you helps to build a
good brand Image for flipkart?
Communication strategy
Competitive pricing
Good value added service
Q11.Do you think the products / service offered by flipkart gets
good word of mouth?
Yes

No

Q12.The prices of the products offered by flipkart are

Low
Average

High

Q13.Flipkart is better than any other Indian e-trailer.

Strongly agree
Agree
Neither agree nor disagree
Disagree
Strongly Disagree
Q14.Will you recommend others to shop at flipkart?
Yes

No

May be
Q15.Rate your overall experience at flipkart.
Poor
Good
Excellent

Average
Very Good