Donald Knuth

4/26/16
News Release
Professor Suver

New Toy Designed to Teach Children how to use

Computing Languages.
Cubbetto, the first toy of it's kind designed to be an effective way to teach the
fundamentals of computer coding logic to children ages three and up.
Islington, UK, April 26, 2016 /Primo Toys/ -- Primo Toys's new toy Cubbetto was
designed with simplicity in mind while remaining as appealing as possible to kids.
Cubbetto opens doors for childeren that once never existed. It creates a environment
where children can be introduced to basic programing concepts and enourages the use of
logical thinking. Children can learn at their own pace hands-on, without the need to be
glued to a screen.
"This will teach girls and boys all over the world the basics of programming away from
the screen" says Randi Zuckerberg, CEO Zuckerberg Media.
The toy consists of three separate parts Cubbeto, a square wooden box on wheels, an
interface board, and instruction blocks. The way this toy works is that the child, inserts
the instruction blocks into the interface board in a sequence, and based off the sequence,
Cubbeto moves accordingly. The interface board is crafted to be a physical representation
of a queue, which is a fundamental logical structure used in computer programing. It's
appearance, that of a large rectangular box, transmits commands to Cubbeto via wi-fi.

The instructions blocks come in four varieties, forward arrow, left turn signal, right turn
signal, and the function button. Each block representing its picture version of the
instruction that will be sent to Cubbeto, except for the function button. The function
button tells the interface board to execute a different set of instructions, in a separate area,
on the board similar to how code executes in a top down design. Lastly, there is Cubbeto,
whose appearance is that of a plain wooden box, with a face and wheels on it. Inside is
where all the mechanical bits are stored.
Along with Cubbetto you have access to Primo software, which is software that allows
you to program Cubbetto to do more advanced tasks and make his appearance more
customizable. "Primo is an open project this means, that all the software and designs we
dabble up will be available to anyone. We joined the ARDUINO ATHeart program.
Therefore all of our electronics are full compatible with normal standards" says Filippo
Yacob and Matteo Loglio the founders of Primo Toys.
Cubbeto originated as an idea pitched on Kickstarter.com by Primo Toys Novemember
13, 2013. Kickstarter is the company behind Kickstarter.com which is a community
driven website, aimed to help all fourms of artists get the support and funds they need to
make their ideas come to life. This is done by indivuals interested in the idea donating
money to the creater often gaining "perks" for the higher donations offered. The "perks"
have little to no restriction on what they can be. There were many perks for donating to
Cubbeto's startup ranging from the five dollar perk of your name being written into
Cubbetto's frimware to the one thousand dollar perk of recieving four sets of Cubbetto
and gaining acess to the "Cubetto Edu Club" which has is own array of perks. By the end
of the fund raising Primo Toys recieved a total of $1,597,456 US dollars to finish

completing and to mass produce Cubbeto.

This toy's prototype was made in collaberation between the two founders of Primo Toys
Filippo Yacob CEO and Matteo Loglio Co-fouder, useing wood, rubber, plastic, Primo
Toy's custom progamming softwear, and has been developed for all chilren ages three and
up.

About Primo Toys U.K

Primo is the brand that parents and educators go to when they are looking to enhance
their young childs development in this digital age. The toys we design encourage, hands
on coding development and offer an enjoyable, interactive learning experience. We are a
new company looking to leave a lasting impact on the world by providing knowledge and
education to the leaders of tomorrow.

Mission Statment.
Our vision is to see coding tought to children along side all other introductory education
courses math, science, and languages as soon as elementary school. We aim to offer the
necessary tools needed to make our dream a reality.

Media Contact:

https://www.primotoys.com

Year founded: December 13, 2013

Achievements: Creators of Cubetto

PR contact information: press@primotoys.com