Professional Documents
Culture Documents
SWOT Percobaan 1
SWOT Percobaan 1
Opportunity
Opportunity Minor
Opportunity Significant
Strength
Strength Minor
Strength Significant
Threat
Threat Minor
Threat Significant
Weakness
Weakness Minor
Weakness Significant
0
1
3
5
3
1
5
-3
-1
-5
-3
-1
-5
1
3
5
-5
-3
-1
Low Impact
Medium Impact
High Impact
1
4
8
Rating
1 Financial resources
2 Market share
3 Brand Image
4R & D
5 Management Team
6 Manufacturing Technology
7 Sales Team
8 Cost Base
9 Innovation
10 Exchange Rates
11 Industry Specialisation
12 Economic Outlook
13 Government Policies
14 Pricing
15 Globalisation
1
5
-3
-3
1
5
-1
5
-5
-1
-5
3
-3
3
5
SWOT Chart
Probability
-3
3
3
-3
-1
3
1
-1
3
1
-5
-3
1
5
-3
Impact
4
8
1
4
4
1
4
8
4
1
8
1
8
4
1
SWOT ANALISYS
7
5
3
1
PROBABILITY
-7
-5
-3
-1
-1
-3
-5
-7
SCALE
Financial resources
Market share
Brand Image
R&D
Management Team
Manufacturing Technology
Sales Team
Cost Ba
Innovation
Exchange Rates
Industry Specialisation
Econom
Government Policies
Pricing
Globalisation
mage
am
Specialisation
ation
R&D
Cost Base
Economic Outlook