A

E the
1) UseCthe D7 formulaDand adapt it to fill
empty cells
2) Use the scroll bar to change the contribution
margin ratio in the third column and observe
the slope of the red curve.
3) Once you have uploaded this file on the
platform, the questionnaire and the correction
will be available in the folder
3) If you want to learn how to33create a scroll
bar. look at the tutorial in the exercise folder

3
4
5

-10%

8
9
10
11
12
13
14
15

-9%
-8%
-7%
-6%
-5%
-4%
-3%
pric
e -2%

contribution
margin ratio

20%

80%

price variation

Constant Profitability
Threshold 20%

Constant Profitability
Threshold 80%

-10%
-9%
-8%
-7%
-6%
-5%
-4%
-3%
-2%

100.00%
81.82%
66.67%
53.85%
42.86%
33.33%
25.00%
17.65%
11.11%

14.29%
12.68%
11.11%
9.59%
8.11%
6.67%
5.26%
3.90%
2.56%

fill the

tribution
bserve
2

the
rrection3
scroll
folder

80

Constant Profitability thresholds curves comparison

7
8
9

120%

10
11
12
13
14
15

100%

100%

82%

80%
67%

60%

54%
43%
33%

25%

40%
20%

Constant Profitability Threshold

20%

3
4
5

mparison 6
7
8
9
10
11
12
13
14

15
Profitability
Threshold
3

A
16
17
18
19
20
21
22
23
24
25
26
27

pric
e B

-1%
0%
1%
2%
3%
4%
5%
6%
7%
8%
9%
10%

-1%
0%
1%
2%
3%
4%
5%
6%
7%
8%
9%
10%

5.26%
0.00%
-4.76%
-9.09%
-13.04%
-16.67%
-20.00%
-23.08%
-25.93%
-28.57%
-31.03%
-33.33%

1.27%
0.00%
-1.23%
-2.44%
-3.61%
-4.76%
-5.88%
-6.98%
-8.05%
-9.09%
-10.11%
-11.11%

28
29
30
31
32
33
34
35
36
37
38

100%

100%

82%
F

80%
67%
54%

16

33%

18

20
21
22
23
24
25

60%

43%

17

19

14% 13% 11%

-10%

-8%

J
Constant Profitability
Threshold
20%

40%
25%

20%
11%
10% 8% 7%
5% 4% 3% 5%
1%
0% 0% -1% -2% -4%
-5%
-6%
-4%
-2%
0%
2%-9%
4%-5% -6%
6%-7% -8%
8%-9% -10%
10%
-11
-13%-17%
-20%
-20%-23%
-26%-29%
-31%-33
-40%
18%

26

-60%

27
28
29
30
31
32
33
34
35
36
37
38

K
Profitability Threshold

16
17
18
19
20
21

%5% -6%
6%-7%
8%-9% -10%
10%
-8%
22
-11%
17%-20%23
-23%-26%
-29%-31%
24
-33%
25
26
27
28
29
30
31
32
33
34
35
36
37
38

39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62

39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62

39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62