SponsorshipProposal

2016

UniversityofNorthernIowa
ProJoeDodgeballTournament

SponsorshipGroup
MeganFerring,JordanMiller,AndreaMartinson,KristinaMooney,
KailaPacheco,ZachRatchford,HarrisonRogers,MirandaStewart,
andNicholasVanderah

SportsPublicRelations
Dr.GaylePohl
Spring2016


MeettheSponsors!

$100.00

Purpose

Thepurposeofhavingasponsorshipgroupissimplyput,togainsponsors.Sponsorsare
ahugepartofanyorganization.Theyaretheretoprovidefinancialsupporttoeventsand
activities.Therearetwowaysthatsponsorscandonatetoanevent.Onewayisthatthesponsors
donationgainsrevenuedirectlyforacompany.
Theotherwaythatsponsorsareusedisforanonprofitevent.Ourpurposewasfocused
ongainingmoneydirectlyforSt.Jude's.Themainissuewithcreatinganonprofiteventisyou
usuallystartwithlittleornomoney.Wehadnomoneytostartoffwith,sowehadtoreachout
tobusinessestoprovidefundssothatwecouldcreatetheeventandultimatelybeabletoreach
ourgoal.

GoalsandStrategies

Ourgoalforthisyearwastoreach$2,000throughcorporatesponsorship.Wewere
successfullyabletoreachthatthroughdonationsfromlocalcompaniesandbusinesses.
Thestrategyweusedtoreachourgoalwastoapproachlocalcorporationsandaskfor
theirdonationswhileofferingincentivessuchasNorthernIowafootballticketsandWaterloo
Blackhawktickets.
Weweretosetupanappointmentwiththeownerorgeneralmanagerofalocalbusiness
orcorporationandtalktothemaboutwhatweweredoingasaclassaswellaswhatSAACwas
accomplishingbyraisingmoneyforSt.JudesChildren'sHospital.Manylocalcorporationshad
tosendoutthepackettotheirheadquartersinordertogetapproval.Othercompanies,suchas
theoneslistedabove,wereabletodonaterightaway.Ifsomeonewasnotavailabletomeetin
person,wewouldsendthemanemaillettingthemknowthatwewereraisingmoneyforSt.
Judesandlookingforsponsors.

CompetitiveAnalysis

AnyeventbeingheldaroundtheendofApril,nearaschoolofanykindwillundoubtedly
facecompetitiontheProJoeCharityDodgeballTournamentwasnodifferent.Gathering
sponsorships,wefocusedouraimoncompaniesweknewhadnotbeenpreviouslycontactedby
UNIAthletics,andbuiltoursalespitcharoundthephilanthropicpremiseoftheevent.These
werecalculatedactions,attemptingoutofthegatetosetoureventandoursponsorship
opportunityapartfromthatofourcompetition.

Thetimelineofourplanningandexecutionledtousmissingmanyopportunitiesbecause

ofcharitablequotasthatmanycorporationshadpreviouslyfilled.Thismeansthatanumberof
ourcompetitorswillremainunknown.Sincethiseventisheldonacollegecampus,therewas
inevitablecompetitionfromstudentorganizationswhoheldeventsonandaroundthesamedate
ofthetournament.MultiplefraternitiesandsororitiesheldeventsthroughoutAprilthatrequired
fundingfromsponsors,includingtheirannualGreekWeekandUNIBashhostedbythe
NorthernIowaStudentGovernment.Botheventscontributedtothefillingofcharitablequotasin
theCedarValley.

OthereventssuchasCedarFallsHighSchoolProm,ChadsPizzasDodgeball

TournamentthefollowingSaturday,PiSigmaEpsilonsGolfOutingalsothefollowing
Saturday,allcompetedwithoursponsorshipteaminacquiringhighlevelsponsorsfortheir
events.Basedonourlimitedtimeframe,manycorporationsalsostruggledgettingapprovalin
time,oratallfromtheircorporateofficeswhohavetobalancecharitableopportunitiesacross
theirentireregionofoperations.

DeniedSponsorship
Potentialsponsorsdeniedsponsorshipforavarietyofreasons.Ourgroupmembers
contactedbusinessesandmetwithpotentialsponsors.Wepresentedthesponsorshippackageand
promotedthebenefitsofbecomingasponsor.
Afewofthecompanieswevisitedinformedusthattheycouldnotdonateduetothe
shortnoticeoftheevent.Theysaidtheywereunabletogive,becausealldonationsand
sponsorshipstakeafewweeksorevenmonthstoplan,andaccess.Ourgroupmembersthanked
thecompaniesfortakingthetimetomeetwithusandnetworkedwiththemforfuturepotential
sponsorships.
Anotherreasoncompanieswereunabletogivewasduetothelackoffunding.Several
companiessuchasMulligansandSinglespeedhadalreadydonatedtheirallottedamountforthe
schoolyear.ThiseventislateintheSpringsemester,thereforefundsforsponsorshipscanbe
scarce.Ourgroupwasunderstandingtowardseverycompanythatdeniedsponsorship.We
realizedthatfundscanbelimitedforseveralcompaniesespeciallylocalbusinesses.

Howwedecidedonsponsors
Whiledecidingonsponsorsforthiseventwefirsthadtodevelopalistofbusinessaround
thearea.Whendevelopingthislist,thegrouplookedatbothlocalbusinessesaroundtheCedar
Fallsareaandalsobusinessthatwerenationwide.Finally,aftercompilingalistofbusinesses
thatwefeltwouldbeperfect,tohaveassponsorsforthisevent,thesponsorshipgroupsentthe
listintobeverifiedbyAndreaGreve.Hergoalwastolookthroughthelistinordertopickout
thebusinessesthattheathleticdepartmentalreadywenttoforinkinddonations.Afterthelist
wasreviewedbyAndrea,weasagroup,lookedthroughthenamesofthebusinessesonemore
timeinordertopickthebestsponsorsforthisevent.Bydoingthis,wemadesurethatthe
sponsorsandtheeventhadsimilargoalsandthatthesponsorswouldputagoodfacetothe
event.

Howwecontactedthepotentialsponsors
Whilecontactingthepotentialsponsors,thegroupstartedoffbyemailingthecompanies
abouttheeventandaskingifwecouldmeetwiththemandtalktothemaboutanawesome
opportunitythatwehaveforthemandtheircompany.Iftheydidanswer,thenonememberof
thegroupwouldscheduleatimetomeetwiththeorganizationandtalktothemaboutthis
opportunitytogetinvolved.But,iftheydidnotanswerthenwewouldjustproceedbygoinginto
thebusinessesandtalkingtothemfacetoface.Thesetwomethodsworkedoutverywellforus
andallowedustomeetourgoalof$1,500.

Introduction

TheProJoeDodgeballcompetitionisaneventputonbytheUniversityof
NorthernIowaStudentAthleteAdvisoryCommittee.Thiseventprovidesfriendly
competitionbetweenstudentathletes,intramuralclubmembers,otherstudents,
faculty,andstaff.Forfouryearsthiseventhasbeengoingonthatnotonlybrings
UNIstudentstogetherbutgivesbacktothecommunity.Sincetheeventhasstarted
studentshavebeenabletogivebacktothelocalfoodbankandSt.JudeChildren's
Hospital.Thisyearthecommitteehasagaindecidedtogivethemoneyraisedfrom
theeventtoSt.JudeChildren'sHospital.

Whatdoesyoursponsorshipmean?

Bysponsoringthiseventyouarehelpingfamiliesofchildrenwithcancer
andotherlifethreateningdiseases.Withyoursponsorship,familieswillneverhave
topayfortreatment,travel,housing,orfoodbecauseallthefamilyshouldworry
aboutishelpingtheirchildlive.MoneygiventoSt.Judealsogoestowards
treatmentwhichhashelpedpushsurvivalratefrom20%to80%sinceopening
theirdoors50yearsago.Becauseofthegenerosityofindividualslikeyou,St.Jude
hasthefreedomtofocusonwhatmattersmost,savingkidsregardlessoftheir
financialsituation.

SponsorshipLevels

CreatingCures
$750
Companylogoonplayertshirts
UNIAthleticstickets
WaterlooBlackhawkstickets
Largesignageattheeventinprimelocation
SocialMediamention
Radiomention

MakingMemories

$500
Companylogoonplayertshirts
WaterlooBlackhawkstickets
Signageattheeventingoodlocation
SocialMediamention
Radiomention

HelpingHeal
$250
Smallersignageattheevent
Multiplesocialmediamentions
Radiomention

SupportingSteps
$100
Multiplesocialmediamentions

SponsorshipLevelGrid

CreatingCures

Making
Memories

HelpingHeal

SupportingSteps

UNIAthletics
tickets

Waterloo
Blackhawks
tickets

Tshirtlogo

Signageat
tournament

Radiomention

SocialMedia
mentions

Testimonial

I,alongwithmyfraternitybrothersparticipatedinlastyearsProJoeDodgeball
Tournament.Althoughwedidnotmakeitveryfar,whatwetookawayfromthe
tournamentwasnotatrophy,butarewardofknowingthatourparticipationand
moneywasgoingtowardsagreatcausethatbenefitedthosebeyondourgroup.
TobiasK.Henderson

SponsorshipContract

Sponsorship:Yes,wewanttobeinvolvedandsponsorProJoeDodgeballTournament2016.

CompanyName:_____________________________________________________

ContactName:______________________________________________________

Address:___________________________________________________________

City:______________________
State:__________ ZipCode:_______________

TelephoneNumber:___________________FaxNumber:____________________

Email:_____________________________________________________________

SPONSORSHIP:Wewouldliketobeasponsoratthefollowinglevel(pleasecheckanitem).
___CreatingCuresSponsorshipPackage
$750

___MakingMemoriesSponsorshipPackage
$500

___HelpingHealSponsorshipPackage
$250

___SupportingStepsSponsorshipPackage
$100

AllsignedagreementsareduebyApril13th,2016toreceivethebenefitsofthesponsorship
FullsponsorshippaymentmustbereceivedbyApril19th,2016.
ChecksshouldbemadepayabletoUNIAthletics.
Pleasereturnthecompletedformtothefollowingemailorcalltoscheduleapickup
.
KailaPacheco
(210)6322375
pachecok@uni.edu
Pleaseemailanimageorfilewithyourcompanylogoto
pachecok@uni.edu

touseforour
promotionalmaterials.

Signature:____________________________________
Date:______________

Conclusion:Whatwelearned
Inordertostartthesponsorshippackage,welearnedabouttheorganizationwewere
partneringwithandthenonprofitthatwasgoingtobenefit.WelearnedabouttheStudent
AthleticAdvisoryCommitteeandSt.JudesChildrenHospital.Thereasonwelearnedthiswas
sowecouldcommunicatetoourseekingsponsorswhattheeventwasaboutandwhytheyshould
sponsortheevent.
Whenlookingforsponsorshipswesoughtoutcompaniesandbusinessesthatwantedto
promotetheirbrand,buildtheirreputationsanddevelopdeepercustomerrelationships.We
soughtouttheseindividualsbecausetheyaretheonesthatoftenteamupwithaorganizationor
associatethemselveswith.Byknowingthiswesoughtoutbusinessesintheareathathavea
relationshipwiththeUniversityandthosethatwantedtobuildtheircorporatesocial
responsibility.
Inordertoreceivemoremoney,itwasimportanttoofferbenefitsonamultitieredlevel.
Thiswouldallowbusinessestodecidehowmuchmoneytheywantedtogive,dependingonwhat
theywantedtoreceiveinreturn.Bylearningthiswewereusedtheresourceswehadandpartner
upwiththesportsteamswehadinourarea.Thebenefitsweofferedweresocialmediaposts,
radiomentions,UNIFootballtickets,WaterlooBlackhawkhockeytickets,signageattheevent
andtheirlogoonthebackofthetshirts.
Finally,ourtimelinetogetthesesponsorshipswelearnedtomanageourtimeinorderto
meetwiththecompanies.Iftheyrespondedpositivelywelearnedhowtonetworkwiththe
company.Andiftheyrespondedwithno,theyneededmoretimewelearnedthatnexttimewe
needtostartplanningsoonerandcontactingbusinessessooner.