WUCF

WUCF 89.9, Jazz and More!

Underwriting
reaching the desirable and rare
client/customer
WUCF

Why Underwrite?
• Reach an Exclusive Audience

The jazz audience is a rare demo bird.

They are well-educated, early adapters, influential
professional adults.
These elusive, diverse, discerning consumers are found
here, listening to WUCF.
 Why Underwrite?

• Drownproof your brand

Our uncluttered listening environment means your
company’s message will stand out and receive
attention.
 Why Underwrite?
• Present a Positive Image
Business support of WUCF is an easy, cost effective
way to demonstrate good corporate citizenship on a
consistent basis.
70% of listeners say that a company’s support of
public radio has a positive influence on their decision
to purchase that company’s products or services.
(NPR Audience Profile 2003)
 Why Underwrite?

• Listeners Get the Message

With WUCF, your non-intrusive message is well
received. Additionally, the majority of our audience
leave the dial set to WUCF-89.9 five - six hours per
day, allowing ample time for your message to reach
our loyal listeners.
 WUCF QUICK MEDIA PROFILE
(Media Audit, 2008)

Audience Profile

Total Income: $1,439,000,000

Mean Income: $75,340

Mean Age: 60

Homeowners: 100%

Mean Home Value: $309,589

Mean Miles Driven Past Week: 277

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Great scheduling
No hidden costs for
production or copy
Advantages
changes
Added value opportunities
with online and social
media presence - included
 89.9 Audience Size
46,000 weekly audience (Arbitron, Spring 2008)

UCF Brighthouse Stadium seats 45,301

WUCF

Coverage
COUNTIES:

•  Orange

•  Seminole
•  Osceola

•  Western Brevard
Standard

Rates

From
Standard
Rates
to
Loyalty

Incentives:

WUCF

Level 1
modest, but focused

•  12 months – 260 spots

•  Cost per month: $300

•  TOTAL COST $3600

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Level 2
solid and reliable

• 12 months - 520 spots

• Cost per month: $550
• TOTAL $6600
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Saturation without wearing out your welcome

•  12 months – 1040 spots

•  (20 spots / week, M-F)
•  Cost per month: $833.33
•  TOTAL $10,000
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How to get on board

•  Call me, Jan Whitehouse, direct @ 407.823.2666.

Together we’ll go over the options, decide on the
best campaign, and get you on the air!
•  E-mail me: Jan Whitehouse

•  Get to know who we are. Learn more and listen live

at WUCF.org.