Thomas Navarra

Thomas.A.Navarra@gmail.com (917) 607-6932 linkedin.com/in/thomasnavarra

New York, NY 10022
Profile
Upcoming business graduate in Integrated Marketing Communications with proven experience in broadcast and
cable television. Adept in various marketing platforms including Nielsen nPower, Simmons OneView, and Google
Analytics. Detail oriented individual who possesses extensive knowledge of research based programs.
Experience
NBC Sports
Stamford, CT
Program Insights Intern
Feb. 2016 Present
Prepare reports based on extensive research for the upcoming 2016 Rio Olympics
Summarize audience demographics, attitudes, and trends into reports for use in programming development
Perform competitive analysis research to support larger strategy projects such as increasing impressions
Showtime Networks
New York, NY
Program Research Intern
Feb. 2015 Feb. 2016
Examined Nielsen data to monitor competition among broadcast and cable television
Compiled information on detailed program demographics to assist in scheduling
Analyzed HUT and PUT levels weekly when tracking primetime television competition
Provided insight into the top ten viewed shows across various Showtime channels
SiriusXM
New York, NY
Sales and Marketing Intern
Sept. 2014 Dec. 2014
Collaborated with the sports marketing department to create :30 second daily live reads
Monitored magazine and radio advertisements for competitive research
Participated in weekly status meetings for ad sales and sports programming
Sony Music Entertainment
New York, NY
International Marketing Intern
May 2014 Aug. 2014
Updated one sheets on album and single performance for multiple global artists
Pulled sales reports from internal database on various artists projects
Formatted sales reports and international country charts to be reviewed by management
Kept up to date with current media and press clippings to maintain Sony Musics database
Education

Pace University, Lubin School of Business

Bachelors of Business Administration (BBA) Integrated Marketing Communications GPA 3.63
Coursework: Market Research, Media Planning and Buying, Consumer Behavior

New York, NY
May 2016

Leadership
Zeta Beta Tau Fraternity
Fall 2013 Present
Vice President
Oversee officers of the chapter perform their duties impartially, accurately, and promptly
Maintain schedules and follow ups as well as organize events taking place each semester
Beta Gamma Sigma National Honors Society
Sigma Delta Pi Honors Society
Pace University Marketing Association, Member

Activities

Spring 2014 Present

Spring 2013 Present
Fall 2012 Present

Skills
Microsoft Office (MS Office): Word, Excel, Outlook, PowerPoint, Mac OS, HTML Scripting, Social Networking Sites
(Facebook, Twitter, Instagram, Snapchat), Nielsen nPower, Google Analytics, MRI, Simmons OneView