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    Digital Publishing in The 21 Century

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    This document discusses the opportunities and challenges of digital publishing in the 21st century. It notes that publishers, authors and writers have more opportunities to easily access markets and make their work public. Meanwhile, booksellers and lecturers may feel threatened. Recent data shows strong growth in ebook sales. While routes to market include retailers like Amazon and Apple, marketing methods differ and social networking has become an important tool for authors. Traditional publishing still holds importance alongside digital formats and methods.

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    Digital Publishing in The 21 Century

    Uploaded by

    valuska
    121 views12 pages
    This document discusses the opportunities and challenges of digital publishing in the 21st century. It notes that publishers, authors and writers have more opportunities to easily access markets and make their work public. Meanwhile, booksellers and lecturers may feel threatened. Recent data shows strong growth in ebook sales. While routes to market include retailers like Amazon and Apple, marketing methods differ and social networking has become an important tool for authors. Traditional publishing still holds importance alongside digital formats and methods.

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    James McCall

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    This document discusses the opportunities and challenges of digital publishing in the 21st century. It notes that publishers, authors and writers have more opportunities to easily access markets and make their work public. Meanwhile, booksellers and lecturers may feel threatened. Recent data shows strong growth in ebook sales. While routes to market include retailers like Amazon and Apple, marketing methods differ and social networking has become an important tool for authors. Traditional publishing still holds importance alongside digital formats and methods.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    121 views12 pages

    Digital Publishing in The 21 Century

    Uploaded by

    valuska
    This document discusses the opportunities and challenges of digital publishing in the 21st century. It notes that publishers, authors and writers have more opportunities to easily access markets and make their work public. Meanwhile, booksellers and lecturers may feel threatened. Recent data shows strong growth in ebook sales. While routes to market include retailers like Amazon and Apple, marketing methods differ and social networking has become an important tool for authors. Traditional publishing still holds importance alongside digital formats and methods.

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    Digital Publishing in the 21st Century

    Challenges and opportunities

    James McCall

    Principal Consultant in International Publishing


    Scottish Centre for the Book
    School of Arts and Creative Industries
    Edinburgh Napier University
    Who has the opportunities?

     Publishers – easy access to market

     Authors – easier to research

     Writers – easier to ‘make public’


    Who may feel threatened?

     Booksellers?

     Lecturers?

     Readers?
    Recent trends in e-publishing
     Hachette – reported 5$ million sales in Dec ‘09

     International Digital Publishers Forum – 250% growth in 2009 –


    56$ million sales in last quarter

     Waterstones sold 350,000 ebooks in 2009

     Predictions from trade figures – CEO of Harper Collins suggests


    50% of books would be ‘e’ by 2020

     Optimism or pessimism?
    Routes to market

     Waterstones

     Amazon

     Apple

     Publishers’ websites
    Marketing methods –compare
    and contrast

     The Scattergun Approach

     ‘Anytime, anyplace, anywhere’

     Using free chapters to drive ‘e’ and printed sales

     A model for schools publishing?

     ‘Pick and mix’ – the example of Lonely Planet


    Quote
     “Internet social networking has
    handed authors their most powerful
    tool since the invention of paper.”

    Steve Weber, Plug Your Book (2007)


    Using social networks

     Demographics and usage

     Facebook

     Twitter

     ‘Second Life’
    Who’s on-line?
    Facebook
    • 35-54 year olds biggest users
    • 25-34 year olds doubling every 6 months

    Twitter
    • largest age group is 35-49 year olds

    Second Life
    • Average age: 33
    That’s a lot of minutes
    In the UK, social sites account for one in every six
    minutes of online time

    Facebook is the most popular social network in the


    world

    In the UK - 47% of Britons online use the site


    But don’t forget….
     The importance of paper

     Traditional ways to market

     Versioning
    James McCall

     Contact
     Tel: +44 (0)131 455 6024
     Email: j.mccall@napier.ac.uk

     www.napier.ac.uk/RANDKT/RKTCENTRES/
    SCOB

    Thank you for listening

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