Scribd Logo
Upload

Welcome to Scribd!

  • Advertising Project 2

    Uploaded by

    api-281157777
    37 views5 pages
    The document provides instructions for an assignment to create three print advertisements. Students must use a different language device for each ad, such as weasel words or celebrity endorsement. They must also name the product and can earn bonus points by creating a brand name and slogan. The assignment will be graded based on appropriate use of the language device, relevance of the product name, persuasiveness of the ad, and appropriateness of any bonus brand name and slogan.

    Original Description:

    Original Title

    advertising project 2

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The document provides instructions for an assignment to create three print advertisements. Students must use a different language device for each ad, such as weasel words or celebrity endorsement. They must also name the product and can earn bonus points by creating a brand name and slogan. The assignment will be graded based on appropriate use of the language device, relevance of the product name, persuasiveness of the ad, and appropriateness of any bonus brand name and slogan.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    37 views5 pages

    Advertising Project 2

    Uploaded by

    api-281157777
    The document provides instructions for an assignment to create three print advertisements. Students must use a different language device for each ad, such as weasel words or celebrity endorsement. They must also name the product and can earn bonus points by creating a brand name and slogan. The assignment will be graded based on appropriate use of the language device, relevance of the product name, persuasiveness of the ad, and appropriateness of any bonus brand name and slogan.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 5

    The Language of Advertising: Selling Your Product

    Your assignment is to create three print advertisements for a product using different language
    devices each time (e.g. weasel words for one ad, celebrity endorsement for another ad). You
    will also be responsible for giving your product a name. For bonus points, also create a
    brand name and slogan!

    language device used appropriately


    product name is relevant/creative
    ad is persuasive

    /2
    /2
    /1

    BONUS
    brand name (appropriate)
    slogan (creative/relevant)

    /1
    /1

    TOTAL

    /5 x3 =

    /15

    The Language of Advertising: Selling Your Product


    Your assignment is to create three print advertisements for a product using different language
    devices each time (e.g. weasel words for one ad, celebrity endorsement for another ad). You
    will also be responsible for giving your product a name. For bonus points, also create a
    brand name and slogan!

    language device used appropriately


    product name is relevant/creative
    ad is persuasive

    /2
    /2
    /1

    BONUS
    brand name (appropriate)
    slogan (creative/relevant)

    /1
    /1

    TOTAL

    /5 x3 =

    /15

    The Language of Advertising: Selling Your Product


    Your assignment is to create three print advertisements for a product using different language
    devices each time (e.g. weasel words for one ad, celebrity endorsement for another ad). You
    will also be responsible for giving your product a name. For bonus points, also create a
    brand name and slogan!

    language device used appropriately


    product name is relevant/creative
    ad is persuasive

    /2
    /2
    /1

    BONUS
    brand name (appropriate)
    slogan (creative/relevant)

    /1
    /1

    TOTAL

    /5 x3 =

    /15

    The Language of Advertising: Selling Your Product


    Your assignment is to create three print advertisements for a product using different language
    devices each time (e.g. weasel words for one ad, celebrity endorsement for another ad). You
    will also be responsible for giving your product a name. For bonus points, also create a
    brand name and slogan!

    language device used appropriately


    product name is relevant/creative
    ad is persuasive

    /2
    /2
    /1

    BONUS
    brand name (appropriate)
    slogan (creative/relevant)

    /1
    /1

    TOTAL

    /5 x3 =

    /15

    The Language of Advertising: Selling Your Product


    Your assignment is to create three print advertisements for a product using different language
    devices each time (e.g. weasel words for one ad, celebrity endorsement for another ad). You
    will also be responsible for giving your product a name. For bonus points, also create a
    brand name and slogan!

    language device used appropriately


    product name is relevant/creative
    ad is persuasive

    /2
    /2
    /1

    BONUS
    brand name (appropriate)
    slogan (creative/relevant)

    /1
    /1

    TOTAL

    /5 x3 =

    /15

    You might also like