EvaluationQuestion 6:

The strengths and weaknesses of the production in terms of

meeting the needs of its audience

By Megan Matthews

Strengths

Weaknesses

wide range of editorial

material aimed at a broad
audience
Involves cultural varieties
within clothing, makeup and
locations
Is a quick and easy way to
publicise a message world
wide.
The development of the
internet has allowed music
to travel masses of
audiences all over the
world.

Within some music videos

women or female artists are
perceived as sexual objects
using their body language
and choice in clothing to
gain attention for their
audiences. This can come
across as offensive to
female viewers, however it
may also affect the style
and actions made by
younger audiences.

Weakness to my production:
A downfall to my ancillary work would be that the
characters used are not models or actresses therefore
my posters may seem a little unrealistic especially
when all the actresses are in the 18+ demographic
range, therefore portraying the meaning successfully
may be lost slightly as housewives, generally
speaking, are older. One could argue however that
the lack of real models and a lower age demographic
could highlight the brutal reality of societys ideals
today, to re-enforce Mulveys theory that women
have not overcome this patriarchal society but have
simply conformed to it at an earlier age.